IoT Applications in the Agricultural Industry

The Number of Wireless Devices in Agricultural Production Reached 26.5 Million in 2023

IoT Applications in the Agricultural Industry is the fourth consecutive strategy report analysing the latest developments on the global smart farming market covering precision farming, agricultural drones, in-field monitoring, herd management and farm management software. This strategic research report provides you with 240 pages of unique business intelligence, including 5-year industry forecasts and expert commentary on which to base your business decisions.

How will the market for agricultural IoT applications evolve in 2025 and beyond? This report covers the latest trends and developments in the emerging smart farming market. The report forecasts that the number of installed wireless devices for applications in agricultural production is forecasted to grow at a CAGR of 7.6% from 26.5 million connections at the end of 2023 to 38.2 million connected devices by 2028. Cellular connections amounted to 2 million at the end of 2023 and are expected to reach 4.1 million in 2028. Get up to date with the latest information about vendors, products and markets.

Smart farming refers to the application of information and communications technology in agricultural production systems. The electronification of agricultural equipment has advanced over several decades but has accelerated in recent years due to improvements in computing power, data storage and wireless data transfer. The analyst's definition of smart farming solutions includes systems installed in agricultural equipment, in the field or fitted to animals. Included are also agricultural software systems that ensure that agricultural production can be planned, scheduled and managed to achieve efficient operations.

Precision agriculture is about managing variations in the field to increase crop yield, raise productivity and reduce consumption of agricultural inputs. While solutions such as auto-guidance and machine monitoring and control via onboard displays today are mainstream technologies in the agricultural industry, telematics and variable rate technology (VRT) are not yet widely adopted. Most major agricultural equipment manufacturers have initiatives related to precision agriculture, although strategies vary markedly. Leading providers of precision agriculture solutions include Deere & Company, AGCO via its joint venture with Trimble, Topcon Positioning Systems, Hexagon, and CNH Industrial through its subsidiary Raven Industries. Other significant vendors are Ag Leader Technology, Kubota and CLAAS Group. The agricultural drone market has recently emerged as a rapidly growing area in precision farming. The market is led by DJI with an installed base of more than 300,000 agricultural drones. Other important players are Draganfly, AgEagle, XAG and Beijing TT Aviation Technology. Industry players that provide data-oriented applications and agronomic services include Bayer’s Climate LLC, Syngenta, Farmers Edge and BASF.

The market for in-field sensor systems can be divided into three segments: environmental monitoring, pest monitoring and water management. These solutions typically incorporate wireless connectivity, data logging, cameras and sensors that record measurements of environmental parameters. Semios (Almanac) is the largest vendor in the space by far with an installed base of over 500,000 sensor nodes, followed by Pessl Instruments and Davis Instruments with estimated installed bases of around 80,000 and 50,000 devices respectively. The top specialised providers of integrated soil moisture monitoring solutions comprise CropX, Hortau and WiseConn. Remote irrigation control solutions are offered by the largest OEMs of central-pivot and drip irrigation systems including Valmont Industries with its Valley Irrigation brand, Lindsay Corporation with its Zimmatic brand and Netafim.

Precision livestock farming technologies are mainly applied to the husbandry of dairy cattle, poultry and pigs. Consolidation and growth of dairy farms have resulted in larger herds per farmer, which makes manual observations challenging. Bodymounted sensor systems together with herd management software are used to achieve satisfactory herd health and timely insemination when a cow is in oestrous. A majority of the leading dairy equipment OEMs including GEA Group, Lely and BouMatic partner with specialised companies to provide advanced sensor technology for herd management. The world’s largest dairy equipment manufacturer DeLaval offers its in-house developed activity monitoring system along with its milking and dairy farming infrastructure solutions. Other significant providers of precision livestock farming technologies include Afimilk, Farmnote, Nedap, Fullwood JOZ, smaXtec and Merck.

The analyst's outlook for the smart farming solution market is positive as agricultural production remains greatly underpenetrated by IoT technologies. The number of installed wireless devices for applications in agricultural production is forecasted to grow at a compound annual growth rate (CAGR) of 7.6% from 26.5 million connections at the end of 2023 to 38.2 million connected devices by 2028. Cellular connections amounted to roughly 2 million at the end of 2023 and are expected to reach 4.1 million in 2028. The main application areas for cellular communications comprise farm equipment telematics and in-field sensor systems. LPWA technologies are expected to achieve the highest growth rate and realise a significant market position in the remote monitoring and control segment. 802.15.4-based standards comprise the most employed wireless technology due to its wide adoption in dairy cow monitoring applications.

Highlights from the Report

Insights from numerous interviews with market leading companies.
Comprehensive overview of the smart farming value chain and key applications.
In-depth analysis of market trends and key developments in crop and livestock production.
Profiles of 82 smart farming solution providers.
Detailed reviews of the latest precision agriculture initiatives launched by industry players.
Summary of OEM propositions from manufacturers of agricultural and forestry equipment.
Forecasts by market segment, region and wireless technology lasting until 2028.

This report answers the following questions:

What are the main applications for wireless IoT in agricultural production systems?
Which are the leading providers of precision farming technologies?
What offerings are available from technology and service providers?
How are the OEMs and agricultural input producers involved in the ecosystem?
What are the main drivers and barriers for technology adoption in agricultural production?
How can drone technology be used in the agricultural sector?
What are the current trends in the smart farming industry?
How will the adoption of cellular connectivity and LPWA technologies evolve?

Who should read this report?

This report is the foremost source of information about this market. Whether you are a telematics vendor, ag-tech startup, vehicle manufacturer, telecom operator, investor, consultant, or government agency, you will gain valuable insights from our in-depth research.

1 The Agricultural Sector

1.1 Agricultural production
1.1.1 Agricultural land use
1.1.2 Irrigated area and irrigation methods
1.1.3 Employment in agriculture
1.1.4 Forestry
1.1.5 The food and agribusiness value chain
1.2 Agricultural commodities
1.3 Demand for agricultural commodities
1.3.1 Population growth and economic development
1.3.2 Consumption of agricultural products
1.4 Agricultural operations
1.4.1 Farm income and capital expenditures
1.4.2 Mixed crop-livestock farming
1.4.3 Crop farming
1.4.4 Livestock farming
1.5 Agricultural and forestry equipment

2 Smart Farming Technologies and Solutions

2.1 Smart farming infrastructure
2.1.1 Farm equipment segment
2.1.2 Field segment
2.1.3 Livestock segment
2.1.4 Drone segment
2.1.5 Positioning segment
2.1.6 Network segment
2.1.7 Backoffice segment
2.2 Machinery management
2.2.1 Vehicle diagnostics and maintenance planning
2.3 Precision agriculture
2.3.1 Guidance and automated steering
2.3.2 Yield monitoring and mapping
2.3.3 Precision seeding
2.3.4 Precision fertilising
2.3.5 Precision spraying
2.4 Remote sensing
2.4.1 Aerial imagery
2.5 Remote monitoring and control
2.5.1 Environmental monitoring
2.5.2 Pest monitoring
2.5.3 Water management
2.6 Precision livestock farming
2.6.1 Pig management
2.6.2 Poultry management
2.6.3 Beef cattle management
2.6.4 Dairy herd management
2.7 Data management and predictive analysis
2.8 Business models and strategies

3 Market Forecasts and Trends

3.1 Market analysis
3.1.1 Installed base and unit shipments
3.1.2 Regional markets
3.1.3 Wireless technologies
3.1.4 Precision agriculture
3.1.5 Agricultural drones
3.1.6 In-field monitoring and control
3.1.7 Dairy herd management
3.2 Market drivers and barriers
3.2.1 Macroeconomic environment
3.2.2 Regulatory environment
3.2.3 Competitive environment
3.2.4 Technology environment
3.3 Value chain analysis
3.3.1 Input industry players
3.3.2 Farm equipment industry players
3.3.3 Precision farming industry players
3.3.4 Dairy equipment industry players
3.3.5 Remote tank and silo monitoring players
3.3.6 Telecom industry players
3.3.7 IT industry players
3.3.8 M&A activity along the smart farming value chain
3.4 Market trends
3.4.1 The emerging digital ecosystem requires a shift towards collaboration
3.4.2 Larger herds drive the adoption of precision livestock farming technologies
3.4.3 Dealerships remain as important gateways to customers
3.4.4 OEMs extend free telematics subscription periods
3.4.5 Major solution providers bet on agtech start-ups via venture capital arms
3.4.6 IoT start-ups attract substantial venture capital investments
3.4.7 System integration and interoperability remain high on the agenda
3.4.8 Autonomy will play a significant role in agricultural operations

4 OEM Products and Strategies

4.1 AGCO
4.2 Amazone
4.3 ARGO Tractors
4.4 CLAAS Group
4.5 CNH Industrial
4.6 Deere & Company
4.7 JCB
4.8 Komatsu
4.9 Krone
4.10 Kubota
4.11 Mahindra & Mahindra
4.12 Ponsse
4.13 Rottne
4.14 SDF
4.15 Stara
4.16 Tigercat
4.17 Vermeer

5 Aftermarket Solution Providers

5.1 Precision farming
5.1.1 365FarmNet (CLAAS Group)
5.1.2 Ag Leader Technology
5.1.3 BASF
5.1.4 Climate LLC (Bayer)
5.1.5 DICKEY-john
5.1.6 DKE-Data
5.1.7 Farmers Edge
5.1.8 Hemisphere GNSS (CNH Industrial)
5.1.9 Hexagon
5.1.10 Lacos
5.1.11 Raven Industries (CNH Industrial)
5.1.12 Syngenta
5.1.13 Topcon Positioning Systems
5.1.14 Trimble
5.1.15 Yara
5.2 Agricultural drones
5.2.1 AgEagle
5.2.2 Aonic
5.2.3 DJI
5.2.4 Draganfly
5.2.5 Hylio
5.2.6 Jiyi
5.2.7 Sentera
5.2.8 TTA
5.2.9 Wingtra
5.2.10 XAG
5.3 Environmental and pest monitoring
5.3.1 Agrivi
5.3.2 Almanac
5.3.3 Campbell Scientific
5.3.4 Davis Instruments
5.3.5 Fieldin
5.3.6 Isagri
5.3.7 Meteobot (Prointegra)
5.3.8 METER Group
5.3.9 Pessl Instruments
5.3.10 Sencrop
5.3.11 Trapview
5.3.12 Weenat
5.4 Water management
5.4.1 AquaSpy
5.4.2 Arable
5.4.3 CropX
5.4.4 EarthScout
5.4.5 Hortau
5.4.6 Libelium
5.4.7 Lindsay Corporation
5.4.8 Netafim
5.4.9 Pycno
5.4.10 Rivulis
5.4.11 Valmont Industries
5.4.12 WiseConn
5.5 Dairy herd management
5.5.1 Afimilk
5.5.2 BouMatic
5.5.3 CowManager
5.5.4 Dairymaster
5.5.5 Datamars
5.5.6 DeLaval
5.5.7 Farmnote
5.5.8 Fullwood JOZ
5.5.9 GEA Group
5.5.10 Lely
5.5.11 Merck
5.5.12 Moocall
5.5.13 Nedap
5.5.14 smaXtec
5.5.15 Stellapps
5.5.16 Zoetis

List of Figures

Figure 1.1: Area and yield trend for wheat, rice, soybean and corn (World 1960-2023)
Figure 1.2: Moving 10-year average growth in crop yield (World 1970-2023)
Figure 1.3: Land use and agricultural land (World 2022)
Figure 1.4: Top 10 countries by planted area (World 2022)
Figure 1.5: Employment in agriculture (2022)
Figure 1.6: Global production of forest products (2023)
Figure 1.7: The agribusiness value chain
Figure 1.8: Major crop production statistics (World 2023)
Figure 1.9: Leading producers of major crops (World 2023)
Figure 1.10: Meat and milk production statistics (World 2023)
Figure 1.11: Live animal stock (World 2022)
Figure 1.12: Agricultural commodity prices (Jan 2000-Sept 2024)
Figure 1.13: Population in billion (World)
Figure 1.14: Use of cereal grains (World 2023)
Figure 1.15: Examples of agricultural equipment
Figure 1.16: Example of central-pivot irrigation equipment
Figure 1.17: Examples of forestry equipment
Figure 2.1: Smart farming infrastructure overview
Figure 2.2: ISOBUS connector
Figure 2.3: Real-time kinematic correction service with drones
Figure 2.4: Common wireless technologies in the agricultural industry
Figure 2.5: Example of smart farming backoffice segment
Figure 2.6: Example of a yield monitor
Figure 2.7: Example of a yield map
Figure 2.8: Example of a tractor-mounted crop sensor
Figure 2.9: Example of a crop spraying drone
Figure 2.10: Example of an in-field weather station
Figure 2.11: Example of a connected insect trap
Figure 2.12: Example of an in-field soil moisture sensor
Figure 2.13: Examples of monitored variables in precision livestock farming
Figure 2.14: Examples of AMS and AMR milking robots
Figure 2.15: Wearable devices for cattle monitoring
Figure 3.1: Unit shipments and installed base by segment (World 2023-2028)
Figure 3.2: Unit shipments and installed base by region (World 2023-2028)
Figure 3.3: Unit shipments and installed base by technology (World 2023-2028)
Figure 3.4: Precision agriculture market value (World 2023-2028)
Figure 3.5: Agricultural drones market value (World 2023-2028)
Figure 3.6: Livestock activity monitoring solutions market value (World 2023-2028)
Figure 3.7: Revenues of top providers of crop protection chemicals and seeds
Figure 3.8: Financial data for farm equipment companies active in precision agriculture
Figure 3.9: Financial data for precision technology companies
Figure 3.10: Financial data for top providers of dairy equipment
Figure 3.11: The AGI BinManger remote bin monitoring solution
Figure 3.12: BinMaster’s range of products
Figure 3.13: Agbot’s remote tank level monitoring solution
Figure 3.14: Top 10 mobile operators by IoT connections (World Q4-2023)
Figure 3.15: M&A activity among companies active in smart farming (2020-2024)
Figure 3.16: Total funding in FMS, sensing and IoT start-ups (2015-2023)
Figure 3.17: Lely’s autonomous feed pusher
Figure 4.1: Precision Planting’s third generation 20|20 monitor
Figure 4.2: Precision Planting’s Panorama app
Figure 4.3: The AmaTron 4 ISOBUS terminal with display extension
Figure 4.4: CLAAS Group’s CEMIS 1200 display
Figure 4.5: AGXTEND’s NirXact hardware
Figure 4.6: The John Deere connectivity family
Figure 4.7: John Deere Precision Forestry including JDLink
Figure 4.8: Krone’s CCI 1200 ISOBUS terminal
Figure 4.9: Kubota Precision Farming products
Figure 4.10: Overview of the IsoMatch FarmCentre telematics solution
Figure 4.11: The Krish-e mobile solution and smart kit
Figure 4.12: Overview of SDF Smart Farming Solutions
Figure 4.13: Tigercat telematics - RemoteLog and LogOn
Figure 4.14: Vermeer Telematics interface
Figure 5.1: The 365Active solution
Figure 5.2: Ag Leader Technology’s InCommand 1200 display
Figure 5.3: The xarvio Connect device
Figure 5.4: Components of the Smart Spraying solution by ONE SMART SPRAY
Figure 5.5: The FieldView Drive 2.0
Figure 5.6: DKE-Data’s agrirouter
Figure 5.7: Hemisphere GNSS’ Atlas correction service
Figure 5.8: Hexagon’s Embedded Electronics product portfolio
Figure 5.9: Raven Industries’ Field Hub 2.1 in-cab modem
Figure 5.10: Topcon Positioning Systems’ CL-55 and AGS-2 devices
Figure 5.11: Yara’s N-Sensor ALS 2
Figure 5.12: AgEagle’s eBee X drone for aerial imagery
Figure 5.13: DJI’s Agras T50 crop spraying drone
Figure 5.14: Hylio’s crop spraying drones
Figure 5.15: Sentera’s PHX fixed-wing drone for aerial imagery
Figure 5.16: TTA’s M6E-G300 crop spraying drone
Figure 5.17: The WingtraOne Gen II VTOL drone for aerial imagery
Figure 5.18: XAG’s P100 Pro crop spraying drone
Figure 5.19: User interface of the AGRIVI 360 platform
Figure 5.20: Semios’ insect trap and pheromone dispenser
Figure 5.21: The Aspen 10 edge device and CampbellGo mobile app
Figure 5.22: Davis Instruments’ EnviroMonitor field monitoring system
Figure 5.23: Fieldin’s product suite
Figure 5.24: Pessl Instruments’ µMETOS and iMETOS weather stations
Figure 5.25: Overview of Sencrop’s solutions
Figure 5.26: Trapview’s insect trap for pest monitoring and control
Figure 5.27: The Arable Mark 3 sensor
Figure 5.28: CropX’s farm management system
Figure 5.29: Overview of EarthScout’s irrigation management solution
Figure 5.30: Hortau’s monitoring station in a lettuce field
Figure 5.31: The Smart Agriculture Xtreme and Libelium One
Figure 5.32: The Zimmatic 712C control panel
Figure 5.33: Netafim’s irrigation operating system GrowSphere
Figure 5.34: Pycno’s soil moisture sensors network
Figure 5.35: Valley 365 platform modules
Figure 5.36: WiseConn’s range of sensor nodes for irrigation management
Figure 5.37: Afimilk’s AfiAct II leg-mounted monitoring solution
Figure 5.38: CowManager’s herd management system
Figure 5.39: Dairymaster’s MooMonitor+ solution
Figure 5.40: Datamars’ Tru-Test collar, ear tag and gateway
Figure 5.41: The DeLaval Plus farm management system
Figure 5.42: GEA Group’s CowScout collar
Figure 5.43: The Allflex ear and neck tags
Figure 5.44: Moocall’s tail-mounted Calving Sensor
Figure 5.45: Overview of the FarmControl solution
Figure 5.46: Overview of the smaXtec system

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

365FarmNet (CLAAS Group)
Afimilk
Ag Leader Technology
AGCO
AGCO (via joint venture with Trimble)
AgEagle
Agrivi
AquaSpy
Arable
BASF
Bayer’s Climate LLC
Beijing TT Aviation Technology
BouMatic
Campbell Scientific
CLAAS Group
CNH Industrial
CNH Industrial (through Raven Industries)
CowManager
CropX
Dairymaster
Datamars
Davis Instruments
Deere & Company
DeLaval
DICKEY-john
DJI
Draganfly
EarthScout
Farmers Edge
Farmnote
Fieldin
Fullwood JOZ
GEA Group
Hemisphere GNSS (CNH Industrial)
Hexagon
Hortau
Isagri
Kubota
Lacos
Lely
Libelium
Lindsay Corporation (Zimmatic)
Mahindra & Mahindra
Merck
Meteobot (Prointegra)
METER Group
Moocall
Nedap
Netafim
Pessl Instruments
Ponsse
Pycno
Raven Industries (CNH Industrial)
Rivulis
Semios (Almanac)
Sencrop
smaXtec
Stellapps
Syngenta
Tigercat
Topcon Positioning Systems
Trapview
Trimble
Valmont Industries (Valley Irrigation)
WiseConn
XAG
Yara
Zoetis

Methodology

LOADING...

Table Information

Report Attribute	Details
No. of Pages	240
Published	January 2025
Forecast Period	2023 - 2028
Estimated Market Value in 2023	26.5 Million Connections
Forecasted Market Value by 2028	38.2 Million Connections
Compound Annual Growth Rate	7.6%
Regions Covered	Global

License	Format	Properties	Price
SINGLE USER LICENSE PDF and Excel	The electronic report will be emailed to you. The file formats are PDF and Excel.	This is a single user license, allowing one user access to the product.	€1500EUR$1,591USD£1,304GBP
1 - 10 USER LICENSE PDF and Excel	The electronic report will be emailed to you. The file formats are PDF and Excel.	This is a 1-10 user license, allowing up to ten users have access to the product.	€2250EUR$2,387USD£1,956GBP
ENTERPRISE LICENSE PDF and Excel	The electronic report will be emailed to you. The file formats are PDF and Excel.	This is an enterprise license, allowing all employees within your organization access to the product.	€3000EUR$3,182USD£2,608GBP

IoT Applications in the Agricultural Industry - 4th Edition

Highlights from the Report

This report answers the following questions:

Who should read this report?

Table of Contents

Companies Mentioned (Partial List)

Methodology

Table Information

Highlights from the Report

This report answers the following questions:

Who should read this report?

Table of Contents

Companies Mentioned (Partial List)

Methodology

Table Information

Related Topics

Related Reports

IoT In Farming Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2019-2029F

Agriculture M2M - Global Strategic Business Report

Agriculture IoT Market by Component, Application - Global Forecast 2025-2030

Internet of Things (IoT) in Agriculture - Global Strategic Business Report

Global IoT in Agriculture Market: Focus on Application, Product, and Country-Wise Analysis - Analysis and Forecast, 2023-2033