The Cross-Border E-Commerce Market Inclusive of the B2C E-Commerce is Forecasted to Witness a Double-Digit Growth in the Next Four Years
Digital wallets are gaining momentum as the preferred cross-border B2C E-Commerce payment method
As the cross-border B2C E-Commerce market is gradually evolving, the transaction value of cross-border B2C payments has shown an increasing trend between 2020 and 2022. Although card-based payment methods are among the most preferred payment methods for online cross-border shopping, mobile wallets such as PayPal, AliPay among others are gaining popularity among online shoppers across regions, according to the report. For instance, Japan and Singapore accounted for more than half of online shoppers using credit cards to pay for their cross-border purchases as of January 2022.
While digital wallets such as PayPal and Alipay were preferred among nearly half the online shoppers in Australia and China respectively, the growth of cross-border B2C E-Commerce across Asia-Pacific also led to an emergence of embedded finance options to pay for cross-border purchases. Companies such as PayPal and Currency Cloud support the embedded finance ecosystem across Asia-Pacific.
Payments via mobile phones, websites, and wearable devices are becoming popular in the region due to the rise of QR codes and tokenization, as spelled out by the report. The popularity of digital wallets is not limited to Asia-Pacific and can even be seen across Europe. For example, PayPal, followed by credit card and direct transfer were the top 3 cross-border payment methods that online shoppers used as of April 2022. Similarly, Italy also saw more than half of online shoppers inclining towards PayPal when it came to their cross-border purchases as of January 2022.
Clothing and footwear accounted for the most bought product categories, with China being the preferred purchase destination
The growing demand for online shopping during and post pandemic also led to the gradual shift towards cross-border B2C E-Commerce. More than one-fourth online shoppers globally preferred cross-border purchases due to lower prices and better quality of products as of November 2021, with clothing, apparel and footwear being the most purchased categories among more than one-third of online shoppers.
Fashion items such as clothing and footwear were also popular cross-border purchase categories among more than half of online shoppers in Germany and the Netherlands as of H1 2022, as revealed by the report. Furthermore, more than half of online shoppers in Luxembourg also preferred to purchase clothing, footwear, and accessories via online cross-border channels as of 2021.
While in China and Australia online shoppers inclined more towards the purchase of cosmetics and games & toys respectively when it came to online shopping. China was the preferred cross-border purchase destination worldwide, with its share being the highest in Greece, Latvia, USA, and Indonesia among other nations. Despite this, the country’s share in E-Commerce market decline as of 2021 in comparison to its share in 2020. Moreover, in terms of the country of most recent cross-border purchase, China’s share in Japan, India, UK, New Zealand, as well as the U.S. saw a dip compared to its share in 2020.
Questions Covered:
1. What is the forecasted value of the cross-border E-Commerce market including B2C E-Commerce in 2026?
2. What are the emerging trends that are changing the global cross-border B2C E-Commerce market?
3. What is the estimated turnover of the cross-border B2C E-Commerce market in EU 16 countries as of 2022?
4. What were the most used marketplaces globally while shopping cross-border as of October 2022?
Countries Covered:
- Australia
- Austria
- Belgium
- Brazil
- Canada
- Chile
- China
- Colombia
- Croatia
- Cyprus
- Denmark
- Estonia
- Finland
- France
- Germany
- Greece
- Hungary
- Iceland
- India
- Indonesia
- Ireland
- Italy
- Japan
- Latvia
- Lithuania
- Luxembourg
- Malaysia
- Mexico
- Netherlands
- New Zealand
- Portugal
- Russia
- Saudi Arabia
- Singapore
- Slovenia
- South Korea
- Spain
- Sweden
- Switzerland
- Turkey
- UAE
- UK
- USA
Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report
Table of Contents
1. Management Summary
2. Global
Cross-Border B2C E-Commerce Market Overview, November 2022
Cross-Border B2C E-Commerce Market Size, in USD trillion, 2022e & 2026f
Share of Online Shoppers Making Cross-Border Purchases, by Select Countries, in %, September 2022
Share of Retailers Selling Internationally, by Select Countries, in %, September 2022
Share of Cross-Border E-Commerce Value of Total E-Commerce Transactions, in %, 2023f
Share of Online Shoppers Who Made Purchases Outside Their Country, in %, 2019 & 2021
Share of Online Shoppers Who Are More Comfortable With Cross-Border Shopping Now Than in 2020, in %, January 2022
Preferred Platforms Among Online Shoppers for Buying a Branded Product Internationally, in % of Online Shoppers, July 2022
Breakdown of Top Online Platforms Used for Cross-Border Shopping, in % of Cross-Border Purchases, October 2022
Breakdown of the Most Used Devices for Making International Online Purchases, in % of Online Shoppers, July 2022
Share of Shoppers Who Prefer to Buy Directly From International Brands Instead of Using Marketplaces, by Generation, in % of Shoppers, Q2 2022
Share of Shoppers From Select Countries Who Shopped for Luxury Products Internationally, in %, Q2 2022
Most Popular Market for the Purchase of Cross-Border Luxury Products, in % of Shoppers, Q2 2022
Share of Luxury Cross-Border Shoppers Who Are Willing to Forgo In-Store Shopping Experience to Receive Their Products Quickly When Purchased Online, in %, Q2 2022
Top Luxury Product Categories That Shoppers Buy Internationally, in % of Shoppers, Q2 2022
Top Product Categories Purchased via Cross-Border B2C E-Commerce, in % of Online Shoppers, October 2022
Share of Cross-Border Online Purchases, by Product Value, in % of Online Shoppers, October 2022
Breakdown of Cross-Border Online Purchases, by Product Weight, in % of Online Shoppers, October 2021
Top Reasons for Cross-Border Shopping, in % of Respondents, September 2022
Top Reasons for Making Cross-Border Purchases, by Generation, in % of Respondents, November 2021
Top Reasons for Cart Abandonment When Shopping Online Internationally, in % of Online Shoppers, July 2022
Share of Cross-Border Online Purchases, by Delivery Speed, in % of Online Shoppers, October 2022
Top Countries From Where The Most Recent Cross-Border B2C E-Commerce Purchases Were Made, in % of Online Shoppers, October 2022
Breakdown of Cross-Border Online Purchase Frequency, by Generation, in % of Respondents, November 2021
Breakdown of Online Shoppers’ Future Intentions to Buy Online From Domestic and Foreign Retailers, in %, October 2022
Cross-Border Payment Transaction Value, by B2B, B2C, C2B and C2C, in USD trillion, 2020-2022f
Top 10 Shopping Apps by Downloads, incl. “Cross-Border B2C E-Commerce Apps”, 2020 & Q1 2021-Q3 2021
10 Most Downloaded Shopping Apps, incl. “Cross-Border B2C E-Commerce Apps”, by Number of Downloads, in millions, H1 2022
3. Asia-Pacific
3.1. Regional
Cross-Border B2C E-Commerce Market Overview, November 2022
3.2. Japan
Cross-Border B2C E-Commerce Market Size, in USD billion, 2020 & 2030f
Annual Growth of Top Selling Cross-Border Product Categories, in %, January-September 2021 & January-September 2022
Share of Online Shoppers Who Made Cross-Border Purchases, in %, & Top Countries for Cross-Border Purchases, in % of Online Shoppers, January 2022
3.3. South Korea
Online Shopping Overseas Direct Purchase Amount, by Country (Continent), & Product Group, in KRW million, March 2022
Top 3 Countries of Most Recent Cross-Border B2C E-Commerce Purchase, in % of Online Shoppers, October 2022
3.4. Australia
Share of Online Sales of Domestic and International Merchants, by Selected Product Categories, and M-o-M and Y-o-Y Change, in %, September 2022
Top Payment Methods Used for Cross-Border Purchases & Top Reasons for Cross-Border Purchases, in % of Online Shoppers, January 2022
3.5. Singapore
Share of Online Shoppers Who Made Cross-Border Purchases, in %, & Top Countries for Cross-Border Purchases, in % of Online Shoppers, January 2022
3.6. New Zealand
Top 3 Countries of Most Recent Cross-Border B2C E-Commerce Purchase, in % of Online Shoppers, October 2022
3.7. China
Number of Overseas Users of Imported Cross-Border B2C E-Commerce from China, in millions, 2021-2022e
Top Payment Methods Used for Cross-Border Purchases & Top Product Categories Purchased, in % of Online Shoppers, January 2022
3.8. India
Top 3 Countries of Most Recent Cross-Border B2C E-Commerce Purchase, in % of Online Shoppers, October 2022
Top 5 Online Shopping Websites, Including Domestic and International, Rank, Number of Visits,
in millions, and the Percentage of Visits from India, in %, October 2022
3.9. Indonesia
Top 3 Countries of Most Recent Online Cross-Broder Purchase, in % of online shoppers, October 2021
3.10. Malaysia
Share of Shoppers Who Spend on Cross-Border Purchases, in %, 2021e
4. Europe
4.1. Regional
Cross-Border B2C E-Commerce Market Overview, November 2022
Total Cross-Border E-Commerce Market Turnover via Global Marketplaces, incl. “B2C”, in EUR billion, 2019-2021
Cross-Border B2C E-Commerce Turnover in EU16 Countries, in EUR billion, 2020-2022e
Share of Shoppers Making Cross-Border Purchases at Least Once a Month vs Those Who Will Make More Cross-border Purchases In the Next 12 Months, in %, H1 2022
Online Market Share of Top 10 Cross-Border Fashion Retailers and Marketplaces in EU16 Countries, in %, 2021
Cross-Border Online Shopper Penetration, by EU and Selected Non-EU Countries, in % of Individuals, 2021 (1 of 2)
Cross-Border Online Shopper Penetration, by EU and Selected Non-EU Countries, in % of Individuals, 2021 (2 of 2)
4.2. Germany
Breakdown of E-Commerce Companies Selling Abroad, by Customer Segment & Country, incl. “B2C”, in %, April 2022
Top Purchase Categories When Shopping Cross-Border, in % of Online Shoppers, H1 2022
Top Payment Methods That Are Most Suitable for International B2C E-Commerce of Retail sellers, in % of Companies, April 2022
4.3. Italy
Breakdown of Cross-Border B2C E-Commerce Sales Trends, in % of Companies, 2020 & 2021
Top Payment Methods Used by Online Shoppers for Their Cross-Border Purchases, in % of Online Shoppers, January 2022
4.4. Spain
Breakdown of B2C E-Commerce Purchase Revenue, by Place of Origin, in % of Revenue, Q2 2021
4.5. UK
Cross-Border E-Commerce Sales, incl.”B2C”, in EUR billion, 2020-2021
Share of Online Shoppers Who Avoid Buying from Abroad Due to Additional Taxes and Charges, in %, & Top Factors That Will Drive Cross-Border Purchases, in % of Online Shoppers, 2021
Share of Online Shoppers Who Made Cross-Border Purchases, in %, & Top Product Categories Purchased Cross-Border, in % of Online Shoppers, January 2022
4.6. France
Top Purchase Channels From Where Online Shoppers Buy Their Cross-Border Purchases, in % of Online Shoppers, January 2022
4.7. Sweden
Top Purchase Categories When Shopping Cross-Border, in % of Online Shoppers, H1 2022
4.8. Netherlands
Top Purchase Categories When Shopping Cross-Border, in % of Online Shoppers, H1 2022
4.9. Austria
Breakdown of Consumers Who Shop via Online Channels Cross-Border, in %, 2021
4.10. Belgium
Cross-Border B2C E-Commerce Sales, incl.”B2C”, in EUR billion, 2020* & 2021
4.11. Switzerland
Share of Most Common Delivery Location for Cross-Border Online Purchases, in % of Online Shoppers, October 2021
4.12. Ireland
Breakdown of Cross-Border B2C E-Commerce Purchase Frequency, in % of Online Purchases, 2021
4.13. Denmark
Breakdown of Cross-Border B2C E-Commerce Purchase Frequency, in % of Online Purchases, 2021
4.14. Finland
Top 3 Countries of Most Recent Cross-Border B2C E-Commerce Purchase, in % of Online Shoppers, October 2022
4.15. Iceland
Top 3 Countries of Most Recent Cross-Border B2C E-Commerce Purchase, in % of Online Shoppers, October 2022
4.16. Luxembourg
Share of Top Cross-Border B2C E-Commerce Purchase Categories, in % of Cross-Border B2C E-Commerce Purchases, 2021
4.17. Portugal
Share of Individuals Purchasing Products Online Nationally and Cross-Border, in %, 2021
4.18. Russia
Share of Cross-Border B2C E-Commerce Trade in Total B2C E-Commerce Trade, in %, Q4 2021 & H1 2022
4.19. Turkey
Breakdown of Domestic and Foreign Distribution of B2C E-Commerce Expenditure, in %, H1 2022
4.20. Greece
Top 3 Countries of Most Recent Cross-Border B2C E-Commerce Purchase, in % of Online Shoppers, October 2022
4.21. Hungary
Share of Online Shoppers Whose Cross-Border B2C E-Commerce Purchase Was Delivered in 15-29 Days, in %, October 2021
4.22. Croatia
Share of Most Recent Cross-Border B2C E-Commerce Purchases Made via eBay, in %, October 2022
4.23. Slovenia
Top 3 Countries of Most Recent Cross-Border B2C E-Commerce Purchase, in % of Online Shoppers, October 2022
4.24. Estonia
Share of Most Common Delivery Location for Cross-Border Online Purchases, in % of Respondents, October 2021
4.25. Lithuania
Share of Most Recent Cross-Border B2C E-Commerce Purchases Made via Alibaba/AliExpress, in %, October 2022
4.26. Latvia
Top 3 Countries of Most Recent Online Cross-Broder Purchase, in % of Online Shoppers, October 2022
4.27. Cyprus
Top 3 Countries of Most Recent Online Cross-Broder Purchase, in % of Online Shoppers, October 2022
5. North America
5.1. USA
Top 3 Reasons That Motivate Shoppers to Shop Cross-Border, in % of Online Shoppers, July 2022
Top Purchase Channels Among Online Shoppers When Shopping Cross-Border, in % of Online Shoppers, January 2022
Top 3 Countries of Most Recent Cross-Border B2C E-Commerce Purchase, in % of Online Shoppers, October 2022
5.2. Canada
Top 4 Online Shopping Websites, Including Domestic And Foreign, by Rank, Number of Visits, and Share of Visits from Canada, in %, October 2022
Share of Online Shoppers Who Made Cross-Border Purchases, in %, & Top Payment Methods Used for Cross-Border Purchases, in % of Online Shoppers, January 2022
6. Latin America
6.1. Regional
Cross-Border B2C E-Commerce Market Overview, November 2022
6.2. Brazil
Domestic and Cross-Border B2C E-Commerce Sales Volume, in USD billion, 2019-2021
6.3. Mexico
Top Product Categories Bought From International Sites, in % of Digital Buyers, 2021
Share of Digital Buyers Buying on International Websites Mainly From North America and Asia, in %, 2021
6.4. Colombia
Domestic and Cross-Border B2C E-Commerce Sales Volume, in USD billion, 2021
6.5. Chile
Share of Cross-Border B2C E-Commerce Parcels That Come From China, in %, 2021
7. Middle East & Africa
7.1. Regional
Cross-Border B2C E-Commerce Market Overview, November 2022
Share of Consumers for Whom Cross-Border is a Key Driver of B2C E-Commerce Purchase, in %, July 2022
7.2. Saudi Arabia
Share of Consumers for Whom Cross-Border Is a Key Driver of B2C E-Commerce Purchase, in %, 2021
7.2. UAE
Share of Online Shoppers Who Bought Products Online That Were Shipped From Overseas, in %, December 2021
Top Purchase Channels Among Online Shoppers When Shopping Cross-Border, in % of Online Shoppers, December 2021
Samples
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Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- About You
- AliExpress
- Alipay
- Amazon
- Asos
- Checkout.com
- Chipper
- DHL
- eBay
- Fnac
- Hello Fresh
- Hugo Boss
- IKEA
- Kilimall
- Meesho
- PayPal
- SHEIN
- Shopee
- Souq
- Takealot
- Veepee
- Wish
- Zalando
Methodology
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