The global baby food market size was valued at $67.7 billion in 2021 and is projected to reach $116.5 billion by 2031, growing at a CAGR of 5.7% from 2022 to 2031. Baby food is soft and easily consumed food prepared for infants between the age group of four to six months until two years. In underdeveloped and developing countries, infants with low household Income are fed soft home-cooked baby food. However, in certain developing countries, prepared baby food has witnessed Increased demand owing to surge in urban population coupled with changing lifestyle due to considerable rise in disposable Income.
In addition, rise in awareness for Increased nutritional need of babies, organized retail marketing channels, and surge in female workforce boost the market for baby food. However, food safety concerns, decline in birth rates, and practice of feeding home-cooked baby food act as the key restraining factors of the global market.
The global baby food market is segmented into product type, distribution channel, category, and region. Depending on product type, the market is segregated into dried baby food, milk formula, prepared baby food, and others. Presently, the milk formula segment leads the market with maximum share in terms of revenue. However, the prepared baby food segment is expected to register significant growth during the forecast period, owing to Increase in working population and time constraints for food preparation. Moreover, the sale of milk formulation is restricted in some of the countries in Asia-Pacific, whereas the sale of prepared baby food is majorly confined to the developed countries. Furthermore, the prepared baby food segment is anticipated to gain high traction during the forecast period, owing to the growing population in Asia-Pacific.
Supermarkets, hypermarkets, small grocery retailers, and health & beauty retailers are some of the key distribution channels operating in the baby food industry. Supermarket is the most preferred distribution channel among consumers, followed by health & beauty retailer. Small grocery and health and beauty retailers hold major share in the Asian market. Small grocery retailers segment accounts for comparatively low market share in the global baby food market, but it is forecast to witness rapid growth during the forecast period. The other distribution channels Include discounters, non-grocery retailers, and non-store retailers.
By category, organic and conventional are the segment considered in the baby food market. The organic segment is anticipated to witness significant growth rate during the forecast period.
Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Asia-Pacific occupies the largest market share in the global baby food market, followed by Europe, North America, and LAMEA. Asia-Pacific is the largest market for milk formula holding approximately more than half of the overall market share. However, LAMEA is expected to witness significant rise in the demand for baby food, owing to the improvement in socio-demographic factors and Increase in birthrate.
The key players profiled in this report Include Nestle, Danone, Mead Johnson, Abbott Laboratories, Hero-Group, Perrigo Company, Bellamy Organics, Hain Celestial Group, Campbell Soups, and Friesland Campina.
In addition, rise in awareness for Increased nutritional need of babies, organized retail marketing channels, and surge in female workforce boost the market for baby food. However, food safety concerns, decline in birth rates, and practice of feeding home-cooked baby food act as the key restraining factors of the global market.
The global baby food market is segmented into product type, distribution channel, category, and region. Depending on product type, the market is segregated into dried baby food, milk formula, prepared baby food, and others. Presently, the milk formula segment leads the market with maximum share in terms of revenue. However, the prepared baby food segment is expected to register significant growth during the forecast period, owing to Increase in working population and time constraints for food preparation. Moreover, the sale of milk formulation is restricted in some of the countries in Asia-Pacific, whereas the sale of prepared baby food is majorly confined to the developed countries. Furthermore, the prepared baby food segment is anticipated to gain high traction during the forecast period, owing to the growing population in Asia-Pacific.
Supermarkets, hypermarkets, small grocery retailers, and health & beauty retailers are some of the key distribution channels operating in the baby food industry. Supermarket is the most preferred distribution channel among consumers, followed by health & beauty retailer. Small grocery and health and beauty retailers hold major share in the Asian market. Small grocery retailers segment accounts for comparatively low market share in the global baby food market, but it is forecast to witness rapid growth during the forecast period. The other distribution channels Include discounters, non-grocery retailers, and non-store retailers.
By category, organic and conventional are the segment considered in the baby food market. The organic segment is anticipated to witness significant growth rate during the forecast period.
Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Asia-Pacific occupies the largest market share in the global baby food market, followed by Europe, North America, and LAMEA. Asia-Pacific is the largest market for milk formula holding approximately more than half of the overall market share. However, LAMEA is expected to witness significant rise in the demand for baby food, owing to the improvement in socio-demographic factors and Increase in birthrate.
The key players profiled in this report Include Nestle, Danone, Mead Johnson, Abbott Laboratories, Hero-Group, Perrigo Company, Bellamy Organics, Hain Celestial Group, Campbell Soups, and Friesland Campina.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the baby food market analysis from 2021 to 2031 to identify the prevailing baby food market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the baby food market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report Includes the analysis of the regional as well as global baby food market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Product Type
- Milk formula
- Prepared baby food
- Other baby food
- Dried baby food
By Distribution Channel
- Supermarkets
- Hypermarkets
- Small grocery retailers
- Health and beauty retailers
- Others
By Category
- Organic
- Conventional
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Indonesia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- South Africa
- Saudi Arabia
- Rest of LAMEA
Key Market Players
- Hero AG
- Danone S.A.
- Mead Johnson & Company, LLC.
- Bellamys Organic Pty Ltd
- The Hain Celestial Group, Inc.
- Abbott Laboratories
- Nestle S.A.
- Royal FrieslandCampina N.V.
- Sun-Maid Growers of California
- Perrigo Company plc
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: BABY FOOD MARKET, BY PRODUCT TYPE
CHAPTER 5: BABY FOOD MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 6: BABY FOOD MARKET, BY CATEGORY
CHAPTER 7: BABY FOOD MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to a new report, titled, 'Baby Food Market,' The baby food market was valued at $67.8 billion in 2021, and is estimated to reach $116.5 billion by 2031, growing at a CAGR of 5.7% from 2022 to 2031.The global baby food market comprises of food products and formulations for infants and toddlers, available in the form of powder, semi-solid, or liquid. An in-depth analysis of the market depicts the opportunities and perspectives for key market players. Baby food is a soft mash of fruits, vegetables, and cereals that is prepared for children aged four months to two years. The global baby food market comprises of food products and formulations for infants and toddlers, available in the form of powder, semi-solid, or liquid.
Rise in working women leaves less time for them to breastfeed their babies or prepare healthy baby food at home. This has significantly increased adoption of prepared baby food among working professionals. According to the United Nations, significant increase has been witnessed in the number of working women during the last decade. In 2019, female employment rate stood at 47.8%, which was an increase in the trend since past few years. Rise in literacy rate of females in developing and developed countries has led to increase in awareness of nutritional requirements of babies. However, delayed weaning was observed among infants, especially during the age of 6-7 months, in some developed countries. On the contrary, these cases of delayed weaning are expected to decrease gradually with rise in awareness among parents.
For the purpose of analysis, the global baby food market scope covers segmentation based on product, distribution channel, category, and region. The report provides information on various products such as dried baby food, milk formula, prepared baby food, and others. In addition, supermarket, hypermarket, small grocery retailers, health & beauty retailers, and others (discounters, non-grocery retailers, and non-store retailers) are the distribution channels covered in the report. Furthermore, it outlines the details about different categories such as organic and conventional. Moreover, it analyzes the current market trends of baby food across different regions such as North America, Europe, Asia-Pacific, and LAMEA and suggests future growth opportunities along with consideration of the COVID-19 impact.
Product innovations play an important role in the growth of the baby food market. Intensive research and development activities have facilitated the launch of innovative products in the market. In addition, safety of baby food is the prime concern among consumers and manufacturers. Tamper-proof packaging of baby food products ensures optimal safety of its contents. Innovations in improving safety of these products through process improvements and technological advancements drive growth of the baby food market.
The retail industry has become more organized in some Asian countries, especially India and China. Improving economic conditions and changing lifestyle of consumers have increased popularity of supermarkets and other organized retail structures. In 2019, supermarkets and health & beauty retail outlets accounted for maximum sales of baby food products in Asia-Pacific. Hence, such factors are expected to boost the market growth.
It analyzes government regulations, policies, and patents to provide information on the current market trends and suggests future growth opportunities globally. Furthermore, the study highlights Porter’s five forces analysis to determine the factors affecting the market growth. These factors include raw material prices, intense competition, manufacturers, and suppliers. To understand the market, drivers, restraints, and opportunities are explained in the report. Furthermore, it includes revenue generated by the baby food market from the sales of across North America, Europe, Asia-Pacific, and LAMEA.
This report discusses different baby food products available in the market, including dried baby food, milk formula, prepared baby food, and others. The others baby food segment consists of snacks and beverages. By distribution channel, the global baby food market is segmented into supermarket, hypermarket, small grocery retailers, health & beauty retailers, and others (discounters, non-grocery retailers, and non-store retailers).
- Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The report further discusses the growth strategies adopted by the key market players to sustain in the competitive market. Major companies profiled in this report are Nestlé, Danone, Perrigo Company Plc, Mead Johnson & Company LLC, Abbott Laboratories, Hero Group, Bellamy Organics, Hain Celestial Group, Campbell Soups, and Friesland Campina.
For instance, companies operating in India have launched affordable products to tap the lower income groups. Nestle S.A is investing on product development activities by setting up new R&D centers in India.
Key findings of the study
The milk formula baby food market was valued at $40.9 billion in 2021 and is anticipated to reach $68.4 billion by 2031, with a CAGR of 5.4% during the forecast period.- By distribution channel, the supermarket segment held the highest share, accounting for 31.5% of the global baby food market share.
Companies Mentioned
- Hero AG
- Danone S.A.
- Mead Johnson & Company, LLC.
- Bellamys Organic Pty Ltd
- The Hain Celestial Group, Inc.
- Abbott Laboratories
- Nestle S.A.
- Royal FrieslandCampina N.V.
- Sun-Maid Growers of California
- Perrigo Company plc
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 448 |
| Published | May 2023 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 67.7 billion |
| Forecasted Market Value ( USD | $ 116.5 billion |
| Compound Annual Growth Rate | 5.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
