COVID-19 Impact on Estée Lauder (Estee Lauder)

COVID-19 Impact on Estée Lauder (Estee Lauder)

Summary

"COVID-19 Impact on Estée Lauder (Estee Lauder)" reports key findings as of 3rd February, 2021 based on market analysis and brand diversification by industry and geography.

The pandemic has taken a toll on most consumer goods companies, including Estée Lauder. Moreover, the company’s lack of diversity in terms of product range and dependence on the US showed a degree of weakness, particularly at the early stage of the COVID-19 pandemic. However, the company is now investing in such as Asia-Pacific region, building a new factory. Also, the forecasts for the region are favorable compared to North America or Western Europe. Estee Lauder’s recovery strategy seems to be in the right direction.

Scope

• Estée Lauder’s heavy reliance on the US market will slow down its recovery from COVID-19-induced business losses
• The cosmetics and toiletries industry is expected to be the most affected by the COVID-19 pandemic in the Americas and Western Europe, which are still struggling with new variants of coronavirus
• The cosmetics and toiletries sector is expected to be on a slow path to recovery in Latin America during 2020-2025
• Lack of product diversification may hurt Estée Lauder's recovery prospects over the forecast period

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