Smart Home as a Service

Table of Contents

EXECUTIVE SUMMARY 
Research Background & Introduction
Summary of Findings. 
ES 1.1 Introduction & Summary 
ES.1.2 Trends & Forces Driving the Evolution of the Smart Home to SHaaS
ES.1.3 Monetization in the Modern Smart Home
ES.1.4 The Changing Smart Home Consumer 
ES.1.4 The Evolution to SHaaS 
ES.1.5 SHaaS Requires New Home Technology Capabilities
ES.1.6 Critical Considerations for SHaaS 

1. INTRODUCTION: THE EVOLUTION OF SMART HOME DEVICES AND SERVICES
1.1 What do Smart Systems and Iot Mean in the Context of the Home?
1.2 Trends and Forces Have Changed the Role of the Smart Home Over Time 
1.2.1 Socioeconomic Trends are Changing the Role of the Home in People’s Lives 
1.2.2 Technological Trends Set the Stage for Advanced Applications and Devices
1.2.3 Consumer Trends Lead to a Younger Generation that Demands Digital Convenience 
1.2.4 Competitive Trends Threaten the Dominance of Home-Hub Providers
1.3 The Current State of the Smart Home and Why Business Model Evolution is Needed 
1.4 What Does As-A-Service Really Mean?
1.5 Enter Smart Home as a Service

2. MONETIZATION IN THE MODERN SMART HOME 
2.1 Overview of Monetization Models 
2.2 The Current Smart Home Business Model Frustrates Consumers 
2.3 New Means of Monetization and Revenue Models 
2.4 SHaaS Shifts Go-To-Market Strategies 

3. THE CHANGING CONSUMER: SMART HOME DEVICES AND SERVICES NEED TO CATER TO NEW DEMANDS
3.1 Varying Demographics Prioritize Different Uses
3.2 Consumer Painpoints & Player Trustworthiness
3.3 Smart Home Services are Emerging at Different Paces 
3.4 Smart Home as a Service: Who Wants What?
3.5 Impact on Would-be SHaaS Suppliers 

4. SMART HOME AS A SERVICE IS THE NEXT EVOLUTION OF THE SMART HOME
4.1 From the Supplier Perspective, SHaaS Focuses on Consolidating Devices & Ecosystems 
4.1.1 Stage 1: Suppliers Offer Applications Provided by Independent Devices 
4.1.2 Stage 2: Central Technology Hubs Control Multiple Disparate Smart Devices 
4.1.3 Stage 3: Smart Home as a Service Emerges for Distinct Service Ecosystems 
4.1.4 Stage 4: SHaaS Matures, Uses Overlapping Smart Home Service Ecosystems
4.2 From the User Perspective, SHaaS will Automate Frustrating Tasks and Simplify Installation, Use, Maintenance, and Decommissioning/Replacements 
4.3 Overview of SHaaS Offerings
4.3.1 Smart Home Security 
4.3.2 Energy Management
4.3.3 Health & Wellness 
4.3.4 Comfort & Convenience 
4.3.5 Predictive Maintenance & Decommissioning 
4.3.6 Sustainability 
4.3.7 Conclusion/Summation 

5. SHAAS REQUIRES INTEROPERABILITY AND NEW TECHNICAL CAPABILITIES 
5.1 Tech Evolution is Required to Enable SHaaS
5.1.1 Multimodal Sensors 
5.1.2 Open Communication/Network Protocols
5.1.3 Next Generation In-Home Network Infrastructure
5.2 The Shifting Smart Home Ecosystem
5.3 For SHaaS To Emerge, Interfaces Must Converge 

6. THE CHANGING SHAAS FUTURE WILL BEGET WINNERS AND LOSERS 
6.1 Open, Interoperable Devices That Promote Services Will Catalyze the SHaaS Opportunity 
6.2 Across the Value Chain, Players Need to Act Now and With an Eye to the Future
6.2.1 OEM Strategic Recommendations 
6.2.2 Technology Supplier Strategic Recommendations 
6.2.3 Software Provider Strategic Recommendations 
6.2.4 Services/Integration Provider Strategic Recommendations
6.2.5 System Integrator/Contractor Strategic Recommendations
6.2.6 Recommendations for MDU Owners/Property Managers
6.2 SHaaS Report Conclusion 

APPENDICES

• APPENDIX A: DETAILED SURVEY DATA
• APPENDIX B: INTERVIEW PARTICIPANTS
• APPENDIX C: SOURCED RESEARCH REFERENCES
• APPENDIX D: GLOSSARY

FIGURES
Figure ES1 Landmark Study Funders
Figure ES2 Smart Home as a Service Steering Committee Members
Figure ES3 Trends and Forces Driving SHaaS 
Figure ES4 SHaaS Go-to-Market Evolution. 
Figure ES5 Consumer Demand for SHaaS 
Figure ES6 SHaaS Maturity Stages 
Figure ES7 SHaaS Technology Enablers
Figure 1.1 History of the Smart Home
Figure 1.2 Smart Home Trends & Forces
Figure 2.1 Defining Monetization in the Context of Business Models 
Figure 2.2 Business Model Framework 
Figure 2.3 Monetization Model Framework 
Figure 2.4 Customer Purchasing Methods
Figure 2.5 SHaaS Willingness to Pay (monthly). 
Figure 2.6 Current Smart Home Go-to-Market Structure
Figure 2.7 SHaaS Shifts Go-to-Market Strategies 
Figure 3.1 Consumer Motivations for Smart Home Tech Purchase 
Figure 3.2 Survey Respondents Technology Interaction Preferences 
Figure 3.3 Survey Respondents’ Motivation for Smart Home Tech Purchases 
Figure 3.4 Survey Respondents on Home Supplier Trustworthiness
Figure 3.5 Survey Respondent Primary Pain Points 
Figure 3.6 SHaaS Preferences; Ages 18-34, Income <$100,000
Figure 3.7 SHaaS Preferences; Ages 18-34, Income >$100,000
Figure 3.8 SHaaS Preferences; Ages 35-54, Income <$100,000
Figure 3.9 SHaaS Preferences; Ages 35-54, Income >$100,000
Figure 3.10 SHaaS Preferences; Ages 55+, Income <$100,000
Figure 3.11 SHaaS Preferences; Ages 55+, Income >$100,000
Figure 4.1 SHaaS from the Supplier Perspective
Figure 4.2 Qorvo SHaaS Case Study
Figure 4.3 The First Iteration of Smart Home as a Service (SHaaS) 
Figure 4.4 The End-State of SHaaS Features Overlapping Service Ecosystems
Figure 4.5 SHaaS from the End-User Perspective 
Figure 4.6 Device Life-cycles Will Change as SHaaS Emerges 
Figure 4.7 SHaaS Ecosystems Vary in Maturity
Figure 4.8 Security-as-a-Service. 
Figure 4.9 Energy Management-as-a-Service 
Figure 4.10 Health and Wellness-as-a-Service 
Figure 4.11 Comfort & Convenience-as-a-Service
Figure 4.12 Maintenance & Decommissioning-as-a-Service 
Figure 4.13 Sustainability-as-a-Service
Figure 5.1 The Smart Home Technology Stack
Figure 5.2 Multimodal Sensors for SHaaS
Figure 5.3 Device Proliferation Requires Interoperability 
Figure 5.4 The Current Smart Home Ecosystem
Figure 5.5 The Future SHaaS Ecosystem
Figure 5.6 Delta Dore SHaaS Case Study 
Figure 5.7 Competitive Positioning for SHaaS 
Figure 5.8 Alarm.com SHaaS Case Study
Figure 5.9 Example of a SHaaS Central User Interface (UI) 
Figure 6.1 Recommendations by Player Type

Companies Mentioned

• 3M Company
• Acuity Brands Inc.
• Alarm.com
• American Lighting Association (ALA)
• Big Ass Fans
• Canadian Gas Association (CGA)
• CEDIA
• College of Applied Health Sciences
• ComEd An Exelon Company
• Consumer Technology Association (CTA)
• CSA Group
• Daikin Applied Americas Inc.
• Harbor Research
• Hydro-Québec
• KNX Association
• Legrand
• MOEN Inc.
• Netex Managed Services
• NYSERDA
• Resideo Technologies Inc.
• Rheem Manufacturing Company
• SnapAV / Control4
• Southern California Edison Company
• Southwire Company LLC
• Telus
• University of Illinois Urbana-Champaign
• WAC Lighting