Summary
Dutch beer company Heineken created a non-alcoholic version of its iconic beer in 2017 that appeals to both drinkers and non-drinkers. The product has benefited from the brand's trusted reputation. Heineken aimed to replicate the same taste as its original beer.
Scope
Reasons to Buy
Dutch beer company Heineken created a non-alcoholic version of its iconic beer in 2017 that appeals to both drinkers and non-drinkers. The product has benefited from the brand's trusted reputation. Heineken aimed to replicate the same taste as its original beer.
Scope
- Heineken 0.0 was launched in Western Europe where there is a growing market for low- or no-alcohol beer.
- Delivering flavor is highly important in alcohol-free beer, and Heineken 0.0 offers a taste intended to replicate its original beer due to the method of brewing.
- The packaging is nearly identical to that of the original beer, with the only difference being the change from a green to a blue label and cap to allow easy differentiation of the two products.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- What?
- Why?
- Take Outs
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Heineken
