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E-Commerce (Goods) in Pakistan

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    Report

  • 33 Pages
  • April 2022
  • Region: Pakistan
  • Euromonitor International
  • ID: 5309058
E-commerce saw current value sales almost double in 2020, with the channel attracting many new first-time users. Due to the COVID-19 lockdown and social distancing measures, many consumers struggled to buy the same range of goods that they were previously able to access via store-based retailing, with many turning to e-commerce as a result. Many were also keen to minimise shopping trips away-from-home, in order to minimise their risk of contagion, with these also turning to the channel.

This 'E-Commerce (Goods) in Pakistan' report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Cross-Border E-Commerce (Goods), E-Commerce (Goods) by Product Category, Mobile E-Commerce (Goods).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the E-Commerce (Goods) market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • E-commerce emerges as the clear winner during and post pandemic
  • E-commerce start-ups attract investments to improve operations
  • Consumer electronics become increasingly popular via e-commerce
PROSPECTS AND OPPORTUNITIES
  • Strong growth ahead as expanding mid-income group seeks convenient shopping
  • Consumers gain trust in digital payments in 2022 and beyond
  • Improving delivery services is key to the success of e-commerce
CHANNEL DATA
  • Table 1 E-Commerce (Goods) by Channel and Category: Value 2016-2021
  • Table 2 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
  • Table 3 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
  • Table 4 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
  • Table 5 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
  • Table 6 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
RETAILING IN PAKISTAN
EXECUTIVE SUMMARY
  • Retailing in 2021: The big picture
  • Further investments in e-commerce seen in 2021
  • Leading brands within apparel and footwear focus on expansion
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2019
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • Eid-al-Fitr
  • Ramadan
  • Black Friday
  • Payments and delivery
  • Emerging business models
MARKET DATA
  • Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
  • Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
  • Table 9 Sales in Store-Based Retailing by Channel: Value 2016-2021
  • Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
  • Table 11 Store-Based Retailing Outlets by Channel: Units 2016-2021
  • Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
  • Table 13 Sales in Non-Store Retailing by Channel: Value 2016-2021
  • Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
  • Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
  • Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
  • Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
  • Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
  • Table 21 Retailing GBO Company Shares: % Value 2017-2021
  • Table 22 Retailing GBN Brand Shares: % Value 2018-2021
  • Table 23 Store-based Retailing GBO Company Shares: % Value 2017-2021
  • Table 24 Store-based Retailing GBN Brand Shares: % Value 2018-2021
  • Table 25 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
  • Table 26 Non-Store Retailing GBO Company Shares: % Value 2017-2021
  • Table 27 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
  • Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
  • Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
  • Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
  • Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
  • Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
  • Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
  • Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
  • Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
  • Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
  • Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
  • Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
  • Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
  • Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
  • Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
  • Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
  • Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 2 Research Sources