The global market for Marketing Automation was valued at US$5.3 Billion in 2024 and is projected to reach US$9.1 Billion by 2030, growing at a CAGR of 9.4% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.
In practice, marketing automation helps businesses target customers with automated messages across email, web, social, and text. Messages are sent automatically, according to sets of instructions called workflows which might be defined by templates, constructed from scratch, or modified midway through a campaign to achieve better results. These tools provide the capability to segment audiences based on behavior, preferences, and previous sales, and subsequently tailor messages to these different segments, significantly improving the effectiveness of marketing campaigns. Analytics play a crucial part, as they allow marketers to measure the success of campaigns and understand user behavior in real-time. As businesses collect more data, these platforms become more powerful, leveraging AI and machine learning to predict customer behavior and optimize campaign messaging accordingly.
The growth in the marketing automation market is driven by several factors, including the increasing demand for personalized marketing, the growing integration of artificial intelligence (AI) in marketing platforms, and the need for improved user engagement through effective data utilization. As digital marketing becomes more complex and data-driven, companies are seeking sophisticated solutions that can help them manage large volumes of data and turn it into actionable insights. Additionally, the shift towards mobile marketing and the integration of IoT devices are expanding the boundaries of what marketing automation platforms can achieve. The emphasis on regulatory compliance, such as GDPR, also pushes businesses to adopt these systems to ensure they manage customer data responsibly. The continued expansion of e-commerce and the need for brands to differentiate themselves in a competitive market further stimulate demand for advanced marketing automation solutions.
Global Marketing Automation Market - Key Trends and Drivers Summarized
Marketing automation refers to the technology and software platforms designed to help organizations more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. This technology enables companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster. The core of marketing automation lies in its ability to provide personalized communication to multiple customers at scale, based on their specific interactions and engagement with the brand. Tools used in marketing automation can manage tasks ranging from simple campaign management and email marketing to complex CRM integrations and data analysis, making it a vital strategy for businesses aiming to optimize their marketing efforts.In practice, marketing automation helps businesses target customers with automated messages across email, web, social, and text. Messages are sent automatically, according to sets of instructions called workflows which might be defined by templates, constructed from scratch, or modified midway through a campaign to achieve better results. These tools provide the capability to segment audiences based on behavior, preferences, and previous sales, and subsequently tailor messages to these different segments, significantly improving the effectiveness of marketing campaigns. Analytics play a crucial part, as they allow marketers to measure the success of campaigns and understand user behavior in real-time. As businesses collect more data, these platforms become more powerful, leveraging AI and machine learning to predict customer behavior and optimize campaign messaging accordingly.
The growth in the marketing automation market is driven by several factors, including the increasing demand for personalized marketing, the growing integration of artificial intelligence (AI) in marketing platforms, and the need for improved user engagement through effective data utilization. As digital marketing becomes more complex and data-driven, companies are seeking sophisticated solutions that can help them manage large volumes of data and turn it into actionable insights. Additionally, the shift towards mobile marketing and the integration of IoT devices are expanding the boundaries of what marketing automation platforms can achieve. The emphasis on regulatory compliance, such as GDPR, also pushes businesses to adopt these systems to ensure they manage customer data responsibly. The continued expansion of e-commerce and the need for brands to differentiate themselves in a competitive market further stimulate demand for advanced marketing automation solutions.
Scope of the Study
The report analyzes the Marketing Automation market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.Segments:
Deployment (Cloud, On-Premise); End-Use (IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare, Other End-Uses).Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.Key Insights:
- Market Growth: Understand the significant growth trajectory of the Cloud Deployment segment, which is expected to reach US$6.2 Billion by 2030 with a CAGR of a 10.3%. The On-Premise Deployment segment is also set to grow at 7.6% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $1.5 Billion in 2024, and China, forecasted to grow at an impressive 11.3% CAGR to reach $1.4 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of major players such as Adobe Inc., Acquia, Inc., Act-On Software, Inc., Acidaes Solutions Pvt. Ltd. - CRMnext, ActiveCampaign, Inc. and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Marketing Automation Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Marketing Automation Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Marketing Automation Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Some of the 252 major companies featured in this Marketing Automation market report include:
- Adobe Inc.
- Acquia, Inc.
- Act-On Software, Inc.
- Acidaes Solutions Pvt. Ltd. - CRMnext
- ActiveCampaign, Inc.
- Apsis International AB
- Appier Inc.
- Aprimo LLC
- Alterian Software Holdings LLC,
- Agile CRM Inc.
- Act!
- ActiveTrail Ltd.
- ActiveDEMAND
- 366 Degrees
- Apifon
Table of Contents
I. METHODOLOGYMII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISSOUTH KOREAREST OF ASIA-PACIFICARGENTINABRAZILMEXICOREST OF LATIN AMERICAIRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EASTIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
CANADA
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
ITALY
UNITED KINGDOM
SPAIN
RUSSIA
REST OF EUROPE
ASIA-PACIFIC
AUSTRALIA
INDIA
LATIN AMERICA
MIDDLE EAST
AFRICA
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adobe Inc.
- Acquia, Inc.
- Act-On Software, Inc.
- Acidaes Solutions Pvt. Ltd. - CRMnext
- ActiveCampaign, Inc.
- Apsis International AB
- Appier Inc.
- Aprimo LLC
- Alterian Software Holdings LLC,
- Agile CRM Inc.
- Act!
- ActiveTrail Ltd.
- ActiveDEMAND
- 366 Degrees
- Apifon
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 696 |
| Published | March 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 5.3 Billion |
| Forecasted Market Value ( USD | $ 9.1 Billion |
| Compound Annual Growth Rate | 9.4% |
| Regions Covered | Global |
