India Ready-To-Mix Market Outlook, 2027-28

Ready-to-mix products enable the consumers to dish out their favourite preparations in moments just by reading the instructions given on the wrapper. Besides, growing online retailing in India is also a major factor that is creating a consistent growth of the ready-to-mix market. The availability of a variety of ready-to-mix products is also an attractive element that compels the consumer to buy the product. Most of these food products have an expiry date which can be as long as a year and a half. The report titled India Ready-To-Mix Market Outlook; 2027-28 grew historically at a CAGR of around 19% and further expected to grow robustly over the forecast period. In today’s age, all homemakers and individuals have a busy lifestyle and are rushed for time when they have to pack lunch for their kids and themselves. This is where the instant mixes category plays a major role in acting as a helping hand to these homemakers. India Ready-To-Mix market 2027-28 report includes market outlook, by segment, by market share, by market Size, by company, and product portfolio.

This segment of the ready-to-cook category in India is gaining enormous popularity among the public aided by the easy availability and huge variants. The new pop-up category from the RTC market is the Ready-To-Mix category where it includes Snacks mix, Curry & Dal mix, Dessert Mix, and others (Meals and Rice mix).

The rise in the overall disposable income of households of the Indian population is propelling the market growth of the ready to mix food. improving standard of living and changing consumer eating habits is again augmenting the demand for convenience food products, this in turn is accelerating the market growth of India ready to mix food. According to the India Brand Equity Foundation, the Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the penetration of several new players. High packaging costs owing to the growing demand for packaged food is expected to hinder the market growth of India ready to mix food. Poor supply chain and distribution channel in India is projected to create a gap in demand and supply. Increasing adoption of new technology for removing oil from food after frying and increase shelf-life of food is expected to create lucrative growth opportunities. Continuous development of the innovative technology for preparing processed and convenience food products are projected to escalate the market growth of India ready to mix food. The growing export of food and agriculture products from India is expected to provide immense market opportunities in the near future.

Snacks mix includes dhokla mix, Idli dosa batter mix, Pongal mix, poha mix, upma mix, etc. Curry mix includes paneer tikka mix, shahi paneer mix, mutton gravy, fish curry, navratna korma, dal makhani, dal tadka, etc. The dessert mix includes Gulab Jamun mix, paysum, kheer, badam mix, halwa, etc. Other has two categories Meals and rice mix which includes sambar chutney rice mix, lemon rice, tomato rice, kadhi chawal, Bengali khichdi, Gujarati khichdi, etc. All the products which have been introduced by the RTM companies are related to their regional and local taste so that the consumers can have their native taste anywhere from the nation. Companies like MTR, GITS, Haldiram, Ushodaya (Priya Foods), ITC, Kohinoor Foods Ltd, Fortune foods, etc are the leading players in the RTM market.

MTR the pioneer in the market was previously launched its product in the South India breakfast mix now they selling more than 60 products from the segment. The market is expanding with an idea to help working women, youngsters so that they can make their dishes easily. A whole meal can be prepared with RTM products. There are less than a handful of national players, while the stiff competition comes from regional and local players.

Due to the strong distribution channel all over the nation by these companies, many variants are easily available in every organized retail store. Among the three sales channels traditional store, modern retail stores, online sales; the traditional stores contribute the highest revenue in the market. With the fast-growing e-commerce space and the increasing shift of grocery shopping to the e-platform, companies are also partnering with online food stores and even launching their own websites. MTR, GITS, ID fresh, ITC together contribute more than 30% to the RTM market.

Considered in the report

• Geography: India
• Base year: 2021-22
• Historical year: 2016-17
• Forecasted year: 2027-28

Segments covered in the market

• By Category
• By Demographic Area
• By Company
• By Region
• By Sales Channel
• By Company

Approach for the Report:

The publisher performed primary as well as secondary research for this study. Initially, a list of manufacturers and suppliers operating in the Switchgear market of India were sourced through secondary sources. With the identified companies and consumers, primary research was carried out which included conducting online surveys, competitor analysis and exhaustive personal interviews - both face to face as well as telephonic basis, to extract maximum information from participants like industry executives/distributors or consumers. Primary research gave us an idea of company revenues, export, pricing, geographical presence, channel partner model, USP etc. and also helped us to identify various small players who otherwise have less presence on the web.

The publisher seeks secondary data from third-party sources such as published articles, company websites, magazine articles, associations, trade journals, annual reports, government official websites and other paid database sources. In addition, data is also mined from a host of reports in our repository, as well as a number of paid databases of Indian government. Using both primary and secondary information, the publisher calculated the market size through a bottom-up approach, where manufacturers’ value sales data for different types of Switchgear were recorded and subsequently forecasted for the future years.

Intended Audience:

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to Switchgear industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.