Landscaping the India Lodging Market Size
Today, the total Indian lodging market size today stands at ~3.2 Mn hotel rooms, 61% of which are listed online. Hotel Accoumodation is a $19+ Bn market in India with an online penetration of ~18%. Independant chains contribute to 65%+ of the market both in terms of value and volume. Furthermore, demand for PGs is largely driven by students studying away from home (5Mn) and freshers’ working population (0.3Mn); Total market supply of PG beds is ~7.7Mn (excluding University Built Accommodations) with organised shared only ~3%. As per our estimates, the total market size for PG accommodation is estimated to be ~USD 6.3 Bn, ~5% of which is catered by organised players. Finally, there are 97k apartment rooms in India and a market size of ~$489Mn.
Today, the total Indian lodging market size today stands at ~3.2 Mn hotel rooms, 61% of which are listed online. Hotel Accoumodation is a $19+ Bn market in India with an online penetration of ~18%. Independant chains contribute to 65%+ of the market both in terms of value and volume. Furthermore, demand for PGs is largely driven by students studying away from home (5Mn) and freshers’ working population (0.3Mn); Total market supply of PG beds is ~7.7Mn (excluding University Built Accommodations) with organised shared only ~3%. As per our estimates, the total market size for PG accommodation is estimated to be ~USD 6.3 Bn, ~5% of which is catered by organised players. Finally, there are 97k apartment rooms in India and a market size of ~$489Mn.
Table of Contents
1. Hotels1.1. Rooms inventory
1.1.1. By city type (Metro, Tier 1, Tier 2, Tier 3+ cities, Special Cities, Others)
1.1.2. Rooms listed online by city type
1.1.3. Rooms not listed online by city type
1.1.4. Room inventory by ARR and city type
1.1.5. Room inventory by type of hotels (Independent hotels, local chains, national chains, International chains)
1.2. Market Size ($ spent)
1.2.1. By city type (Metro, Tier 1, Tier 2, Tier 3+ cities, Special Cities, Others)
1.2.2. Online GMV by city type
1.2.3. Offline GMV by city type
1.2.4. GMV by ARR and city tiers
1.2.5. GMV by type of hotels (Independent hotels, local chains, national chains, International chains)
1.3. Hotel Occupancy
1.3.1. Peak occupancy by city type (Metro, Tier 1, Tier 2, Tier 3+ cities, Special Cities, Others)
1.3.2. Non-Peak occupancy by city type
1.3.3. # peak months
1.4. # of properties
1.4.1. Properties by city type (Metro, Tier 1, Tier 2, Tier 3+ cities, Special Cities, Others)
1.4.2. Properties by type of hotels (Independent hotels, local chains, national chains, International chains)
1.4.3. Properties spread by city type and ARR
2. Paying Guests
2.1. Demand Type
2.1.1. Higher education enrolment: non-migrant students vs migrant students
2.1.2. Migrant students: university-built accommodation
2.1.3. Migrant students: PG/ Hostels (off-campus)
2.1.4. # of working professionals living in PGs
2.2. Supply & market Size
2.2.1. # Organised PGs
2.2.2. # Unorganised OGs
2.2.3. Occupancy levels in PGs/ Hostels (by type of PG)
2.2.4. Fee per Bed (by type of PG)
3. Homes
3.1. Rooms Inventory by city type (Metro, Tier 1, Tier 2, Tier 3+ cities, Special Cities, Others)
3.2. Market size by city type (Metro, Tier 1, Tier 2, Tier 3+ cities, Special Cities, Others)
3.3. Occupancy levels - Peak vs Non-Peak
Methodology
1. Primary Research Consumers, stakeholders and industry experts are interviewed to help us validate key trends and market estimations.
While the exact figures may vary for different reports, on average, the publisher conducts:
- ~1,000+ consumer surveys
- ~30+ IDIs (in-depth interviews) with stakeholders (consumers, suppliers, distributors and delivery executives, among others)
- ~25+ detailed discussions with industry experts Depending on the report in question, consumers and stakeholders are distributed across:
- City tiers (Metros, Tier 1, Tier 2, Tier 3 & Tier 4 cities)
- Income levels
- Genders
- Age groups
- Professions
- Internet usage pattern
- Geographies
2. Secondary Research Secondary includes analysis of databases available in public domain. Information sought is cross-referenced and aligned for soundness.
Note: In order to maintain confidentiality, results and analysis of the surveys and expert interviews are presented at level of overall scenario analysis and representation only.
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