Landscaping the India Lodging Market Size
Today, the total Indian lodging market size today stands at ~3.2 Mn hotel rooms, 61% of which are listed online. Hotel Accoumodation is a $19+ Bn market in India with an online penetration of ~18%. Independant chains contribute to 65%+ of the market both in terms of value and volume. Furthermore, demand for PGs is largely driven by students studying away from home (5Mn) and freshers’ working population (0.3Mn); Total market supply of PG beds is ~7.7Mn (excluding University Built Accommodations) with organised shared only ~3%. As per our estimates, the total market size for PG accommodation is estimated to be ~USD 6.3 Bn, ~5% of which is catered by organised players. Finally, there are 97k apartment rooms in India and a market size of ~$489Mn.
Today, the total Indian lodging market size today stands at ~3.2 Mn hotel rooms, 61% of which are listed online. Hotel Accoumodation is a $19+ Bn market in India with an online penetration of ~18%. Independant chains contribute to 65%+ of the market both in terms of value and volume. Furthermore, demand for PGs is largely driven by students studying away from home (5Mn) and freshers’ working population (0.3Mn); Total market supply of PG beds is ~7.7Mn (excluding University Built Accommodations) with organised shared only ~3%. As per our estimates, the total market size for PG accommodation is estimated to be ~USD 6.3 Bn, ~5% of which is catered by organised players. Finally, there are 97k apartment rooms in India and a market size of ~$489Mn.
Table of Contents
1. Hotels
2. Paying Guests
3. Homes
Methodology
1. Primary Research Consumers, stakeholders and industry experts are interviewed to help us validate key trends and market estimations.
While the exact figures may vary for different reports, on average, the publisher conducts:
- ~1,000+ consumer surveys
- ~30+ IDIs (in-depth interviews) with stakeholders (consumers, suppliers, distributors and delivery executives, among others)
- ~25+ detailed discussions with industry experts Depending on the report in question, consumers and stakeholders are distributed across:
- City tiers (Metros, Tier 1, Tier 2, Tier 3 & Tier 4 cities)
- Income levels
- Genders
- Age groups
- Professions
- Internet usage pattern
- Geographies
2. Secondary Research Secondary includes analysis of databases available in public domain. Information sought is cross-referenced and aligned for soundness.
Note: In order to maintain confidentiality, results and analysis of the surveys and expert interviews are presented at level of overall scenario analysis and representation only.
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