Meat substitute is defined as raw artificial meat made from plants, which resembles similar attributes of meat. It is also referred to as plant-based meat, vegan meat, meat alternative, mock meat, imitation meat, or vegetarian meat. Meat substitutes reflect several traits such as texture, flavor, and appearance or chemical characteristics of specific types of meat.
Europe is regarded as a potential market for meat substitute products. This is essentially attributable to the increase in vegan & flexitarian consumer base and rise in awareness among consumers regarding animal welfare. In addition, consumers are opting for food products that are ethically sourced, healthy, cause low environmental impact, and are cost-effective, which boosts the demand for meat substitutes. Furthermore, consumers are gradually analyzing their meat consumption, owing to the health risks associated with red meat such as alarming rise in prevalence of cardiac diseases, high blood cholesterol, and other conditions. These factors have propelled the demand for meat substitutes in the European region. In addition, increase in social media influence majorly contributes toward the market growth. For instance, netizens uploading appealing images of meat-free meals alongside conscious and health-affirming hashtags (such as #veganfit and #consciouseating) on social media platforms has enabled to establish an online vegan community. Hence, the spread of knowledge through social media platforms has been another crucial factor that augments the growth of the Europe meat substitute market. However, specialty meat substitute products are priced comparatively higher than their meat counterparts, which acts as a key restraint of the market.
On the contrary, manufacturers are developing technology to reduce the cost of plant-based meat ingredients and the process of extracting plant-based proteins, and are trying to improve the texture of plant-based meats. This can be regarded as an opportunity by manufacturers for further growth and expansion of the Europe meat substitute market through product diversification and innovation.
The Europe meat substitute market is segmented into product type, source, category and country. By product type, the market is classified into tofu-based, tempeh-based, TVP-based, seitan-based, Quorn-based and others. Depending on source, it is categorized into soy-based, wheat-based, mycoprotein and others. On the basis of category, it is fragmented into frozen, refrigerated and shelf stable. Country wise, the market is studied across Germany, France, the UK, Italy, Spain, and rest of Europe.
The key players operating in the Europe meat substitute industry include Foods for Tomorrow, Monde Nissin Corporation, Moving Mountains Foods, Premier Foods Plc, Rügenwalder Mühle Carl Müller GmbH & Co. Kg, Schouten Europe B.V., Taifun-Tofu GmbH, The Meatless Farm, Vbites Foods Ltd., and Vivera Foodgroup.
Europe is regarded as a potential market for meat substitute products. This is essentially attributable to the increase in vegan & flexitarian consumer base and rise in awareness among consumers regarding animal welfare. In addition, consumers are opting for food products that are ethically sourced, healthy, cause low environmental impact, and are cost-effective, which boosts the demand for meat substitutes. Furthermore, consumers are gradually analyzing their meat consumption, owing to the health risks associated with red meat such as alarming rise in prevalence of cardiac diseases, high blood cholesterol, and other conditions. These factors have propelled the demand for meat substitutes in the European region. In addition, increase in social media influence majorly contributes toward the market growth. For instance, netizens uploading appealing images of meat-free meals alongside conscious and health-affirming hashtags (such as #veganfit and #consciouseating) on social media platforms has enabled to establish an online vegan community. Hence, the spread of knowledge through social media platforms has been another crucial factor that augments the growth of the Europe meat substitute market. However, specialty meat substitute products are priced comparatively higher than their meat counterparts, which acts as a key restraint of the market.
On the contrary, manufacturers are developing technology to reduce the cost of plant-based meat ingredients and the process of extracting plant-based proteins, and are trying to improve the texture of plant-based meats. This can be regarded as an opportunity by manufacturers for further growth and expansion of the Europe meat substitute market through product diversification and innovation.
The Europe meat substitute market is segmented into product type, source, category and country. By product type, the market is classified into tofu-based, tempeh-based, TVP-based, seitan-based, Quorn-based and others. Depending on source, it is categorized into soy-based, wheat-based, mycoprotein and others. On the basis of category, it is fragmented into frozen, refrigerated and shelf stable. Country wise, the market is studied across Germany, France, the UK, Italy, Spain, and rest of Europe.
The key players operating in the Europe meat substitute industry include Foods for Tomorrow, Monde Nissin Corporation, Moving Mountains Foods, Premier Foods Plc, Rügenwalder Mühle Carl Müller GmbH & Co. Kg, Schouten Europe B.V., Taifun-Tofu GmbH, The Meatless Farm, Vbites Foods Ltd., and Vivera Foodgroup.
Key Benefits for Stakeholders
- The report provides a quantitative analysis of the current Europe meat substitute market trends, estimations, and dynamics of the market size from 2021 to 2027 to identify the prevailing opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis and the market size and segmentation assist to determine the prevailing market opportunities.
- Major countries in Europe are mapped according to their revenue contribution to the market.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the Europe meat substitute industry.
KEY MARKET SEGMENTS
By product type
- Tofu-Based
- Tempeh-Based
- Tvp-Based
- Seitan-Based
- Quorn-Based
- Others
By Source
- Soy-Based
- Wheat-Based
- Mycoprotein
- Others
By Category
- Frozen
- Refrigerated
- Shelf Stable
By Country
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
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Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Overview
Chapter 4: Europe Meat Substitute Market, by Product Type
Chapter 5: Europe Meat Substitute Market, by Source
Chapter 6: Europe Meat Substitute Market, by Category
Chapter 7: Europe Meat Substitute Market, by Country
Chapter 8: Competition Landscape
Chapter 9: Company Profiles
List of Tables
List of Figures
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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