Meals and Meal Components Packaging Opportunities - New Packaging Formats and Value-added Features

'Meals and Meal Components Packaging Opportunities - New Packaging Formats and Value-added Features' explores new packaging formats and value-added features in the meals and meal components categories, using examples from the publisher's Pack-Track innovation tool. Your key questions answered: What drives packaging innovations in meals and meal components? What notable new formats and value-added features have been introduced in these categories in recent years? Which consumer trends have these packaging innovations capitalized on? How can meals and meal components manufacturers use packaging to stay ahead of the game in a crowded marketplace?

With a huge and varied selection of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. Many manufacturers introduce packaging solutions and formats that facilitate quick & hassle-free preparation of meals, such as modifications of well known formats, introduction of easy to use openings or adding other functionalities that enhance consumer comfort. Ecological awareness is constantly changing the market and stimulates manufacturers to use more sustainable materials. The search for premium and upscale products is also evident, especially for consumers who look for higher product quality. We have used the publisher's Pack-Track packaging innovation tool to identify new packaging developments within the meals and meal components categories, and this report discusses special features and benefits of examples we like, and how they fit in with current consumer trends within the publisher's TrendSights framework.

Scope

• More and more consumers look for products that use more sustainable materials such as bagasse pulp or paper in order to minimize the negative impact on the environment.
• Some manufacturers introduce even small changes such as eliminating unnecessary labels in order to reduce the amount of the potentially harmful materials. In addition to that, functional aspects of the packaging remain important, and manufacturers keep developing easy to use openings or add various functionalities that enhance consumer comfort.
• Intriguing shapes, raw textures or eye-catching decoration help with building a more premium image for the brand, targeting consumers who are looking for higher product quality.

Reasons to Buy

• Use the publisher's Category Packaging Opportunities reports to inspire innovation.
• Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.
• Appreciate the importance of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.