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Advertising & Branding Industry Almanac 2024: Market Research, Statistics, Trends and Leading Companies

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    Book

  • 480 Pages
  • May 2024
  • Plunkett Research Ltd
  • ID: 5324096

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Advertising & Branding Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

  • Business trends analysis
  • In-depth industry overview
  • Technology trends analysis
  • Forecasts
  • Spending, investment, and consumption discussions
  • In-depth industry statistics and metrics
  • Industry employment numbers

Additional Key Features Include:

  • Industry Glossary
  • Industry Contacts list, including Professional Societies and Industry Associations
  • Profiles of industry-leading companies
  • U.S. and Global Firms
  • Publicly held, Private and Subsidiaries
  • Executive Contacts
  • Revenues
  • For Public Companies: Detailed Financial Summaries
  • Statistical Tables

Key Questions Answered Include:

  • How is the industry evolving?
  • How is the industry being shaped by new technologies?
  • How is demand growing in emerging markets and mature economies?
  • What is the size of the market now and in the future?
  • What are the financial results of the leading companies?
  • What are the names and titles of top executives?
  • What are the top companies and what are their revenues?

This feature-rich report covers competitive intelligence, market research and business analysis - everything you need to know about the Advertising & Branding Industry.

This Research Provides a Unique Analysis of the Following Major Trends Affecting the Advertising & Branding Industry

  1. Introduction to the Advertising and Branding Industry
  2. Agencies Face Both Evolving Client Needs and Vast Changes in Media
  3. OpenAI (ChatGPT), StabilityAI, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and Smart ChatBots
  4. Digital & Search Advertising Soar/Amazon Becomes an Advertising Media Giant
  5. Programmatic Ad Buying Dominates the Digital Media Market
  6. Global Internet Market Tops 5.40 Billion Users/Ultrafast Broadband Expands, both Fixed and Wireless
  7. Television Ads Evolve to Face New Challenges, Formats and Online Competitors
  8. DVR Market Evolves/Time-Shifting Hurts Advertisers
  9. Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
  10. Social Media Rakes in Global Online and Ad Revenues
  11. Email Reigns as One of the Single Most Effective Advertising Tools
  12. Newspapers and Magazines Rely on Digital Editions and Apps
  13. Billboards Go Digital
  14. Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising
  15. Private Label Brands Grow in Share of Total Store Sales
  16. LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
  17. Growth in China’s Ad Market
  18. Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics
  19. Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and Restaurant Orders
  20. Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics
  21. Regulatory Environment Is Challenging for Online Businesses & Social Media

This Research Provides In-Depth Tables for the Following Advertising & Branding Industry Statistics

  1. Advertising & Branding Industry Statistics and Market Size Overview
  2. Estimated U.S. Advertising Sector Revenues by NAICS Code: 2015-2022
  3. Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
  4. Employment in Advertising & Related Industries, U.S.: January of 1990-2024
  5. Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2017-2022
  6. Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
  7. Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
  8. Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
  9. Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
  10. Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022

Table of Contents

Chapter 1: Major Trends Affecting the Advertising & Branding Industry
  • Introduction to the Advertising and Branding Industry
  • Agencies Face Both Evolving Client Needs and Vast Changes in Media
  • OpenAI (ChatGPT), StabilityAI, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and Smart ChatBots
  • Digital & Search Advertising Soar/Amazon Becomes an Advertising Media Giant
  • Programmatic Ad Buying Dominates the Digital Media Market
  • Global Internet Market Tops 5.40 Billion Users/Ultrafast Broadband Expands, both Fixed and Wireless
  • Television Ads Evolve to Face New Challenges, Formats and Online Competitors
  • DVR Market Evolves/Time-Shifting Hurts Advertisers
  • Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
  • Social Media Rakes in Global Online and Ad Revenues
  • Email Reigns as One of the Single Most Effective Advertising Tools
  • Newspapers and Magazines Rely on Digital Editions and Apps
  • Billboards Go Digital
  • Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising
  • Private Label Brands Grow in Share of Total Store Sales
  • LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
  • Growth in China’s Ad Market
  • Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics
  • Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and Restaurant Orders
  • Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics
  • Regulatory Environment Is Challenging for Online Businesses & Social Media
Chapter 2: Advertising & Branding Industry Statistics
  • Advertising & Branding Industry Statistics and Market Size Overview
  • Estimated U.S. Advertising Sector Revenues by NAICS Code: 2015-2022
  • Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
  • Employment in Advertising & Related Industries, U.S.: January of 1990-2024
  • Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2017-2022
  • Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
  • Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
  • Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
  • Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
  • Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
Chapter 3: Important Advertising & Branding Industry Contacts
  • Addresses, Phone Numbers and Internet Sites
Chapter 4: The Advertising 300:
  • Who They Are and How They Were Chosen
  • Index of Companies Within Industry Groups
  • Alphabetical Index
  • Index of Headquarters Location by U.S. State
  • Index of Non-U.S. Headquarters Location by Country
  • Individual Data Profiles on Each of The Advertising 300
Additional Indexes
  • Index of Hot Spots for Advancement for Women/Minorities
  • Index by Subsidiaries, Brand Names and Selected Affiliations
  • A Short Advertising & Branding Industry Glossary

Companies Mentioned

  • Adcore Inc
  • Advantex Marketing International Inc
  • Alphabet Inc (Google)
  • Altice USA Inc
  • AMC Networks Inc
  • AppLovin Corporation
  • Ascential plc
  • Audacy Inc
  • Australian Radio Network (ARN)
  • Avery Dennison Corp
  • Beasley Broadcast Group Inc
  • Bertelsmann SE & Co KGaA
  • Bluerush Inc
  • Bread Financial Holdings Inc
  • Charter Communications Inc
  • Cheil Worldwide Inc
  • Cimpress NV
  • Clear Channel Outdoor Holdings Inc
  • CMG Holdings Group Inc
  • Comcast Corporation
  • Corus Entertainment Inc
  • Criteo SA
  • Cumulus Media Inc
  • Dai Nippon Printing Co Ltd
  • Daily Journal Corporation
  • Daktronics Inc
  • Datable Technology Corp
  • DeNA Co Ltd
  • Dentsu Group Inc
  • Destiny Media Technologies Inc
  • DoubleVerify Holdings Inc
  • E W Scripps Company (The)
  • EchoStar Corporation
  • Emmis Corporation
  • Endeavor Group Holdings Inc
  • Entravision Communications Corporation
  • EQ Inc
  • Fluent Inc
  • Fox Corporation
  • Gannett Co Inc
  • Graham Holdings Company
  • Gray Television Inc
  • Groupon Inc
  • Grupo Radio Centro SAB de CV
  • Grupo Televisa SAB
  • Hakuhodo DY Holdings Inc
  • Harte Hanks Inc
  • HC Group Inc
  • i-Cable Communications Limited
  • IAC/InterActiveCorp
  • IDW Media Holdings Inc
  • iHeartMedia Inc
  • Innovid Corp
  • Interpublic Group of Companies Inc
  • Interspace Co Ltd
  • Inuvo Inc
  • Ipsos SA
  • ITV plc
  • IZEA Worldwide Inc
  • JC Decaux SA
  • Kidoz Inc
  • Kin and Carta plc
  • Klaviyo Inc
  • Lamar Advertising Company
  • Lee Enterprises Incorporated
  • Lendway Inc
  • Liberty Global plc
  • LiveRamp Holdings Inc
  • M&C Saatchi plc
  • Magnite Inc
  • Marchex Inc
  • Marin Software Inc
  • MCH Group AG
  • Meta Platforms Inc (Facebook)
  • mixi Inc
  • Modern Times Group MTG AB
  • Naspers Limited
  • National CineMedia Inc
  • New York Times Company (The)
  • News Corporation
  • Nexstar Media Group Inc
  • Omnicom Group Inc
  • OptimizeRx Corporation
  • Outfront Media Inc
  • Paramount Global
  • PLBY Group Inc
  • Publicis Groupe SA
  • PubMatic Inc
  • Quebecor Inc
  • QuinStreet Inc
  • Qurate Retail Inc
  • Rogers Communications Inc
  • RTL Group SA
  • S&P Global Inc
  • Saga Communications Inc
  • Salem Media Group Inc
  • Sinclair Broadcast Group Inc
  • SKY Network Television Limited
  • Spanish Broadcasting System Inc
  • SPAR Group Inc
  • Sprinklr Inc
  • Stagwell Inc
  • Stroer SE & Co KGaA
  • Taboola Inc
  • TechTarget Inc
  • Townsquare Media Inc
  • Trade Desk Inc
  • Trans-Lux Corporation
  • Transcontinental Inc
  • TTEC Holdings Inc
  • TV Azteca SAB de CV
  • United Communications Partners Inc
  • UpSnap Inc
  • Urban One Inc
  • Viant Technology Inc
  • Vivendi SA
  • Walt Disney Company (The)
  • Warner Bros Discovery Inc
  • WOWIO Inc
  • WPP plc
  • Yelp Inc
  • YouGov PLC
  • Zeta Global Holdings Corp
  • Ziff Davis Inc
  • ZoomInfo Technologies Inc
  • Zurvita Holdings Inc

Methodology

The data development evolved from research methods originally established by the founder of the company.

 

Through the years, a research methodology evolved based on strict guidelines used to build and maintain the content of six proprietary business and industry databases:

  • An industry trends database
  • An industry statistics database
  • Industry Analytics (deep financial data for hundreds of Industry codes)
  • A leading companies database
  • A business and industry glossary database
  • An industry associations and professional societies database
  • Analysts are trained to follow research formulas and methodology. They use company-approved sources in their work and post their findings daily to proprietary databases. All research results go through multi-step editing processes. And, all results are date-stamped.
Primary sources include:
  • Internal research, analysis, fact-checking and data gathering by the Research staff.
  • Over 3,500 industry associations, professional societies and government agencies worldwide with which the publisher maintains relationships and/or from which they obtain industry-specific/country-specific data.
  • Financial analysts, industry executives and industry experts with whom the publisher maintains communications.
  • Corporate disclosure documents and financial statements.
  • Industry conference proceedings.
  • Analysis of white papers, reports, periodicals and publications.
  • Multiple proprietaries, government, industry and financial databases developed by the publisher.

 

 

 

 

 

 

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