Advertising agencies offer a wide range of advertising services, including the promotion of products, creating and realising advertising campaigns and direct-mail advertising. The services range from advice to creative services, to the production and buying of advertising material. Industry operators do not produce content for shopping channels.Commercial Break: Demand for Advertising Has Dropped During the Pandemic
Report Scope
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
ABOUT THIS INDUSTRY- Industry Definition
- Main Activities
- Similar Industries
- Additional Resources
INDUSTRY AT A GLANCE
INDUSTRY PERFORMANCE
- Executive Summary
- Key External Drivers
- Current Performance
- Industry Outlook
- Industry Life Cycle
PRODUCTS & MARKETS
- Supply Chain
- Products & Services
- Demand Determinants
- Major Markets
- International Trade
- Business Locations
COMPETITIVE LANDSCAPE
- Market Share Concentration
- Key Success Factors
- Cost Structure Benchmarks
- Basis of Competition
- Barriers to Entry
- Industry Globalization
MAJOR COMPANIES
OPERATING CONDITIONS
- Capital Intensity
- Technology & Systems
- Revenue Volatility
- Regulation & Policy
- Industry Assistance
KEY STATISTICS
- Industry Data
- Annual Change
- Key Ratios
JARGON & GLOSSARY
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Publicis SRL
- Publitalia '80 SpA
- Acone Associati SRL
- Havas Milan SRL
Methodology
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