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Functional Shots Market By Product (Energy, Immunity, Detox, and Other Products), By Distribution Channel (Convenience Stores, Hypermarkets & Supermarkets, Online and Other Distribution Channels), By Regional Outlook, Industry Analysis Report and Forecast, 2021 - 2027

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    Report

  • May 2021
  • Region: Global
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5331351
Description Jump to:
The Global Functional Shots Market size is expected to reach $1.4 billion by 2027, rising at a market growth of 16% CAGR during the forecast period. Functional shots are considered as non-alcoholic beverages. They are generally available in a broad array of varieties and are modified to give the intended quantity of carbohydrates, electrolytes, minerals, vitamins, dietary fibers, and probiotics. Sports and energy drinks, enhanced water, yogurt, fruit juice, and ready-to-drink (RTD) teas are some of the broadly available functional shots. Various ingredients like onion, beetroot, ginger, mushrooms, black pepper, garlic, and algae are used in the preparation of functional shots.

Many ingredients are used to prepare functional shots including onion, spirulina, ginger, reishi mushrooms, black pepper, horseradish, garlic, habanero pepper, moringa, and seaweed. The constant development in microbiology, nutrition, food engineering, and biochemistry has motivated the makers to develop unique beverages like functional shots. Boosting immunity and energy level are the prime advantages of functional shots. For health-conscious consumers, functional shots are gradually becoming an important part of their diet.


COVID-19 Impact
The current outbreak of the COVID-19 pandemic is once in a century kind of pandemic. It is also something that is expected to have a deep impact on concerns regarding health, eating, and drinking habits. As functional shots help in increasing immunity, the COVID-19 pandemic is likely to fuel the demand & growth of functional shots in the years to come because consumers are constantly searching for products to reduce the chances of illness. The COVID-19 pandemic has brought the transformation in the functional shots market. As a result of this pandemic, consumers are constantly looking for products that can boost immunity. Therefore, this aspect is creating new growth avenues for the global functional shots market. These functional shots provide various benefits as they are highly convenient and can be stored easily. Some functional shots can be stored in cold places, while there are other functional shots that sustain long even at room temperature. This factor along with the convenient costs of functional shots is expected to fuel the growth of the functional shots market.

Product Outlook

Based on Product, the market is segmented into Energy, Immunity, Detox, and Other Products. In 2020, the global functional shots market was dominated by the energy shots segment as it obtained the maximum revenue share. A high number of product launches resulting in a broad penetration among consumers are responsible for this growth.

Distribution Channel Outlook

Based on Distribution Channel, the market is segmented into Convenience Stores, Hypermarkets & Supermarkets, Online and Other Distribution Channels. Among these, the convenience stores dominated the market by procuring the highest revenue share in 2020. In the majority of convenience and drug stores, these items are either placed along with body supplements or placed next to the cash counter to leverage the consumer buying behaviors.



Regional Outlook

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. The Asia Pacific is expected to showcase the substantial growth rate during the forecast period. The growth of the regional market is expected to be boosted by many factors such as a huge younger population, rising disposable income, and increasing awareness about physical wellness in countries like India, China, South Korea, and Japan.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include PepsiCo, Inc., AriZona Beverages Company LLC, Kuli Kuli, Inc., Living Essentials Marketing LLC (5-hour ENERGY), EBOOST, Dragononi, Inc. (Hawaiian OLA), Royal Pacific International, LXR Biotech, LLC, Hardcell LLC, and Kudu Energy LLC.

Strategies deployed in Functional Shots Market

May-2021: PepsiCo unveiled its latest innovation, soulboost. It is a sparkling water beverage with a splash of real juice & some functional ingredients. This product, Soulboost provides the fun of a fruity drink via a light, guilt-free sparkling water refreshment.

Oct-2020: Arizona Beverages launched Arizona Sunrise Hard Seltzer. This latest offering has a splash of real fruit and is available in four different flavours: Cherry Punch, Mucho Mango, Lemon and Grapefruit.

Aug-2020: AriZona Beverages expanded its product line by adding Pineapple to its fruit juice cocktail lineup. The AriZona Pineapple is the sixth addition to the brand’s juice cocktail line, which consists of staple flavours like Mucho Mango, Fruit Punch, and Watermelon.

Jun-2020: AriZona Beverages unveiled SANTA FÉ, a new line of sparkling waters. It is made from real fruit that includes the first and only sparkling Arnold Palmer. It contains less than 20 calories in every 16-ounce can, SANTA FÉ is a low-carb and gluten-free beverage.

Apr-2020: PepsiCo signed an agreement with Vital Pharmaceuticals, provider of sports and energy beverages. This agreement aims to distribute Bang Energy in the U.S. and plays an important role in PepsiCo’s whole energy-beverage strategy and allow them to significantly boost the distribution of Bang Energy to fulfil the increasing consumer demand.

Mar-2020: PepsiCo announced the acquisition of Rockstar Energy, an energy drink company. This acquisition focuses on doubling down on energy drinks and with a focus on turning around its Mountain Dew brand.

Jul-2018: EBOOST launched its natural Energy + Vitamins SHOTS in Superberry, Berry-Melon and Fruit Punch Extra Strength flavours. This launch covers 7-Eleven locations all over the United States.

May-2018: Living Essentials introduced 5-hour TEA shots, a product line, which is available in peach tea flavour. It is just like 5-hour ENERGY shots, 5-hour TEA shots are fast, simple, and made for hard-working people.

Nov-2017: PepsiCo formed a joint venture with Suntory Beverage & Food. Under this deal, Suntory has 51% shares in International Refreshment Co, a PepsiCo operation. This venture aimed to grow both companies beverage business in Thailand by using each other’s respective strengths.

Aug-2017: EBOOST expanded its product line by adding to EBOOST’s product lineup. This addition includes CULTURE, Daily Probiotics; PRIME, Grass-fed Whey Protein (vanilla & chocolate); SPRUCE, Green Juice Powder.

Scope of the Study

Market Segments covered in the Report:

By Product
  • Energy
  • Immunity
  • Detox,
  • Other Products

By Distribution Channel
  • Convenience Stores
  • Hypermarkets & Supermarkets
  • Online
  • Other Distribution Channels

By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled
  • PepsiCo, Inc.
  • AriZona Beverages Company LLC
  • Kuli Kuli, Inc.
  • Living Essentials Marketing LLC (5-hour ENERGY)
  • EBOOST
  • Dragononi, Inc. (Hawaiian OLA)
  • Royal Pacific International
  • LXR Biotech, LLC
  • Hardcell LLC
  • Kudu Energy LLC

Unique Offerings from the Publisher
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Functional Shots Market, by Product
1.4.2 Global Functional Shots Market, by Distribution Channel
1.4.3 Global Functional Shots Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies deployed in Functional Shots Market
Chapter 4. Global Functional Shots Market by Product
4.1 Global Energy Repellent Market by Region
4.2 Global Immunity Repellent Market by Region
4.3 Global Detox Market by Region
4.4 Global Other Products Market by Region
Chapter 5. Global Functional Shots Market by Distribution Channel
5.1 Global Convenience Stores Market by Region
5.2 Global Hypermarkets & Supermarkets Market by Region
5.3 Global Online Market by Region
5.4 Global Other Distribution Channels Market by Region
Chapter 6. Global Functional Shots Market by Region
6.1 North America Functional Shots Market
6.1.1 North America Functional Shots Market by Product
6.1.1.1 North America Energy Repellent Market by Country
6.1.1.2 North America Immunity Repellent Market by Country
6.1.1.3 North America Detox Market by Country
6.1.1.4 North America Other Products Market by Country
6.1.2 North America Functional Shots Market by Distribution Channel
6.1.2.1 North America Convenience Stores Market by Country
6.1.2.2 North America Hypermarkets & Supermarkets Market by Country
6.1.2.3 North America Online Market by Country
6.1.2.4 North America Other Distribution Channels Market by Country
6.1.3 North America Functional Shots Market by Country
6.1.3.1 USA Functional Shots Market
6.1.3.1.1 USA Functional Shots Market by Product
6.1.3.1.2 USA Functional Shots Market by Distribution Channel
6.1.3.2 Canada Functional Shots Market
6.1.3.2.1 Canada Functional Shots Market by Product
6.1.3.2.2 Canada Functional Shots Market by Distribution Channel
6.1.3.3 Mexico Functional Shots Market
6.1.3.3.1 Mexico Functional Shots Market by Product
6.1.3.3.2 Mexico Functional Shots Market by Distribution Channel
6.1.3.4 Rest of North America Functional Shots Market
6.1.3.4.1 Rest of North America Functional Shots Market by Product
6.1.3.4.2 Rest of North America Functional Shots Market by Distribution Channel
6.2 Europe Functional Shots Market
6.2.1 Europe Functional Shots Market by Product
6.2.1.1 Europe Energy Repellent Market by Country
6.2.1.2 Europe Immunity Repellent Market by Country
6.2.1.3 Europe Detox Market by Country
6.2.1.4 Europe Other Products Market by Country
6.2.2 Europe Functional Shots Market by Distribution Channel
6.2.2.1 Europe Convenience Stores Market by Country
6.2.2.2 Europe Hypermarkets & Supermarkets Market by Country
6.2.2.3 Europe Online Market by Country
6.2.2.4 Europe Other Distribution Channels Market by Country
6.2.3 Europe Functional Shots Market by Country
6.2.3.1 Germany Functional Shots Market
6.2.3.1.1 Germany Functional Shots Market by Product
6.2.3.1.2 Germany Functional Shots Market by Distribution Channel
6.2.3.2 UK Functional Shots Market
6.2.3.2.1 UK Functional Shots Market by Product
6.2.3.2.2 UK Functional Shots Market by Distribution Channel
6.2.3.3 France Functional Shots Market
6.2.3.3.1 France Functional Shots Market by Product
6.2.3.3.2 France Functional Shots Market by Distribution Channel
6.2.3.4 Russia Functional Shots Market
6.2.3.4.1 Russia Functional Shots Market by Product
6.2.3.4.2 Russia Functional Shots Market by Distribution Channel
6.2.3.5 Spain Functional Shots Market
6.2.3.5.1 Spain Functional Shots Market by Product
6.2.3.5.2 Spain Functional Shots Market by Distribution Channel
6.2.3.6 Italy Functional Shots Market
6.2.3.6.1 Italy Functional Shots Market by Product
6.2.3.6.2 Italy Functional Shots Market by Distribution Channel
6.2.3.7 Rest of Europe Functional Shots Market
6.2.3.7.1 Rest of Europe Functional Shots Market by Product
6.2.3.7.2 Rest of Europe Functional Shots Market by Distribution Channel
6.3 Asia Pacific Functional Shots Market
6.3.1 Asia Pacific Functional Shots Market by Product
6.3.1.1 Asia Pacific Energy Repellent Market by Country
6.3.1.2 Asia Pacific Immunity Repellent Market by Country
6.3.1.3 Asia Pacific Detox Market by Country
6.3.1.4 Asia Pacific Other Products Market by Country
6.3.2 Asia Pacific Functional Shots Market by Distribution Channel
6.3.2.1 Asia Pacific Convenience Stores Market by Country
6.3.2.2 Asia Pacific Hypermarkets & Supermarkets Market by Country
6.3.2.3 Asia Pacific Online Market by Country
6.3.2.4 Asia Pacific Other Distribution Channels Market by Country
6.3.3 Asia Pacific Functional Shots Market by Country
6.3.3.1 China Functional Shots Market
6.3.3.1.1 China Functional Shots Market by Product
6.3.3.1.2 China Functional Shots Market by Distribution Channel
6.3.3.2 India Functional Shots Market
6.3.3.2.1 India Functional Shots Market by Product
6.3.3.2.2 India Functional Shots Market by Distribution Channel
6.3.3.3 Japan Functional Shots Market
6.3.3.3.1 Japan Functional Shots Market by Product
6.3.3.3.2 Japan Functional Shots Market by Product
6.3.3.4 South Korea Functional Shots Market
6.3.3.4.1 South Korea Functional Shots Market by Product
6.3.3.4.2 South Korea Functional Shots Market by Distribution Channel
6.3.3.5 Singapore Functional Shots Market
6.3.3.5.1 Singapore Functional Shots Market by Product
6.3.3.5.2 Singapore Functional Shots Market by Distribution Channel
6.3.3.6 Malaysia Functional Shots Market
6.3.3.6.1 Malaysia Functional Shots Market by Product
6.3.3.6.2 Malaysia Functional Shots Market by Distribution Channel
6.3.3.7 Rest of Asia Pacific Functional Shots Market
6.3.3.7.1 Rest of Asia Pacific Functional Shots Market by Product
6.3.3.7.2 Rest of Asia Pacific Functional Shots Market by Distribution Channel
6.4 LAMEA Functional Shots Market
6.4.1 LAMEA Functional Shots Market by Product
6.4.1.1 LAMEA Energy Repellent Market by Country
6.4.1.2 LAMEA Immunity Repellent Market by Country
6.4.1.3 LAMEA Detox Market by Country
6.4.1.4 LAMEA Other Products Market by Country
6.4.2 LAMEA Functional Shots Market by Distribution Channel
6.4.2.1 LAMEA Convenience Stores Market by Country
6.4.2.2 LAMEA Hypermarkets & Supermarkets Market by Country
6.4.2.3 LAMEA Online Market by Country
6.4.2.4 LAMEA Other Distribution Channels Market by Country
6.4.3 LAMEA Functional Shots Market by Country
6.4.3.1 Brazil Functional Shots Market
6.4.3.1.1 Brazil Functional Shots Market by Product
6.4.3.1.2 Brazil Functional Shots Market by Distribution Channel
6.4.3.2 Argentina Functional Shots Market
6.4.3.2.1 Argentina Functional Shots Market by Product
6.4.3.2.2 Argentina Functional Shots Market by Distribution Channel
6.4.3.3 UAE Functional Shots Market
6.4.3.3.1 UAE Functional Shots Market by Product
6.4.3.3.2 UAE Functional Shots Market by Distribution Channel
6.4.3.4 Saudi Arabia Functional Shots Market
6.4.3.4.1 Saudi Arabia Functional Shots Market by Product
6.4.3.4.2 Saudi Arabia Functional Shots Market by Distribution Channel
6.4.3.5 South Africa Functional Shots Market
6.4.3.5.1 South Africa Functional Shots Market by Product
6.4.3.5.2 South Africa Functional Shots Market by Distribution Channel
6.4.3.6 Nigeria Functional Shots Market
6.4.3.6.1 Nigeria Functional Shots Market by Product
6.4.3.6.2 Nigeria Functional Shots Market by Distribution Channel
6.4.3.7 Rest of LAMEA Functional Shots Market
6.4.3.7.1 Rest of LAMEA Functional Shots Market by Product
6.4.3.7.2 Rest of LAMEA Functional Shots Market by Distribution Channel
Chapter 7. Company Profiles
7.1 PepsiCo, Inc.
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expense
7.1.5 Recent strategies and developments:
7.1.5.1 Product Launches and Product Expansions:
7.1.5.2 Acquisition and Mergers:
7.1.5.3 Partnerships, Collaborations, and Agreements:
7.2 AriZona Beverages Company LLC
7.2.1 Company Overview
7.2.2 Recent strategies and developments:
7.2.2.1 Product Launches and Product Expansions:
7.3 Kuli Kuli, Inc.
7.3.1 Company Overview
7.4 Living Essentials Marketing LLC (5-hour ENERGY)
7.4.1 Company Overview
7.4.2 Recent strategies and developments:
7.4.2.1 Product Launches and Product Expansions:
7.5 EBOOST
7.5.1 Company Overview
7.5.2 Recent strategies and developments:
7.5.2.1 Product Launches and Product Expansions:
7.6 Dragononi, Inc. (Hawaiian OLA)
7.6.1 Company Overview
7.7 Royal Pacific International
7.7.1 Company Overview
7.8 LXR Biotech, LLC
7.8.1 Company Overview
7.9 Hardcell LLC
7.9.1 Company Overview
7.10. Kudu Energy LLC
7.10.1 Company Overview

Companies Mentioned

  • PepsiCo, Inc.
  • AriZona Beverages Company LLC
  • Kuli Kuli, Inc.
  • Living Essentials Marketing LLC (5-hour ENERGY)
  • EBOOST
  • Dragononi, Inc. (Hawaiian OLA)
  • Royal Pacific International
  • LXR Biotech, LLC
  • Hardcell LLC
  • Kudu Energy LLC

Methodology

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