Europe Small Kitchen Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Europe small kitchen appliances market is expected to register a CAGR of more than 1.1% during the forecast period, 2021-2026.

The transition to more innovative, energy-efficient, and technologically upgraded small kitchen appliances is the major driving force behind the growth of the kitchen appliances market in Europe. Owing to the COVID-19 pandemic, the market has been under pressure since mid-February 2020. China is one of the largest consumers and producers of small kitchen appliances. It also caters to a wide range of countries by exporting several input supplies used to produce finished goods. The production shutdown in China has forced other small kitchen appliance manufacturers based in the United States and Europe to temporarily hold the production of finished goods. This is leading to an increase in the supply and demand gap.

Small kitchen appliances are portable or semi-portable machines generally used on table-tops, counter-tops, or other platforms to accomplish several kitchen tasks. Microwaves, ovens, toasters, and coffeemakers, among others, are a few types of small kitchen appliances. Small kitchen appliances are gaining popularity due to consumers' changing lifestyles, increasing the demand for these appliances. Consumers are becoming tech-savvy and using these appliances to save time. Small kitchen appliance manufacturers are expanding their product portfolios, owing to the increase in demand from end users. Manufacturers are also incorporating connected technologies in their products to save time. Some of the latest technologies being used are Wi-Fi, cameras, touchscreens, and other upgrades. The latest trend in small kitchen appliances is that of energy efficiency and connectivity in line with IoT (Internet of Things), wherein most appliances can be remotely controlled or are equipped with sensors designed to auto manage the appliances. Smart appliances are expected to drive this category ahead to achieve higher growth rates. With new and other houses going through refurbishing, small kitchen appliances can be chosen to fit the size of the kitchen. Modern ways of distribution and expansion of manufacturers through e-commerce are supporting the growth of the market. Distribution is notably tending toward channels featuring high discounts, including private label goods outlets, mega markets offering high discounts through tax rebates and tie-ups with manufacturers, and e-commerce, which has been a major competitor to other sellers due to highly competitive discounts and other offers.

The European market for small kitchen appliances is expected to witness significant growth over the coming years due to the growing living standards of consumers. Small kitchen appliances have three main advantages - saving time, decreasing manual efforts, and providing effective results. Value-added features and upgraded new products are also anticipated to boost the demand for small kitchen appliances in the upcoming years.

Key Market Trends

The Microwave Ovens Segment Observes High Demand

Microwave ovens are small kitchen electrical appliances used for reheating food, cooking, disinfecting kitchen items, making citrus fruits juicier, heating beauty products, roasting garlic, de-crystallizing honey, and proofing bread and other items using yeast. The growing awareness of their advantages, such as convenience and efficiency, is expected to promote their demand over the forecast period. The rising purchasing power and living standards, coupled with increasing urbanization, are the major reasons for the segment’s increasing dominance in the small kitchen appliances market in Europe. The growing working population and hectic lifestyle are shifting consumers' preference toward innovative kitchen appliances, which, in turn, is also escalating the demand for microwave ovens. With a busy lifestyle in Europe, people are consuming more ready-to-eat, pre-cooked, and frozen food items. This is also leading to a rise in sales of microwave ovens as the need for stylish and convenient kitchen appliances is rising with changing consumer preferences and lifestyle patterns. Growing concerns regarding rising energy consumption are also forcing consumers to opt for innovative, cost-effective, and energy-efficient kitchen appliances, thus positively impacting the demand for microwave ovens.

Growth of Smart Homes is Driving the Market in Europe

Smart home refers to modern homes where appliances and devices can be automatically controlled remotely from anywhere, with an internet connection or using a mobile or other networked devices. The vital reason behind the rising demand for smart home appliances is the tech-savvy young generation in Europe. Young people find more value in the concept of smart homes and connected devices mainly because of the convenience these devices offer. The growth of the European market is driven by factors such as the growing number of internet users and an increasing number of smart homes.

Competitive Landscape

The report covers the major international players operating in the Europe small kitchen appliances market. In terms of market share, few of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping into new markets.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support