Beauty and Personal Care Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F

Global beauty and personal care market was valued at USD 526.36 Billion in 2024 and is expected to reach USD 697.35 Billion by 2030 with a CAGR of 4.8% during the forecast period. The global beauty and personal care market is witnessing robust growth, driven by increasing consumer awareness, rising disposable income, evolving beauty standards, and advancements in product formulations.

The market is segmented into Personal Care and Beauty Care, with personal care including skin care and hair care products, while beauty care comprises makeup and color cosmetics, beauty tools and accessories, and nail care. The surge in demand for organic, natural, and sustainable beauty products, coupled with the growing preference for personalized and dermatologically tested formulations, is reshaping industry dynamics. Technological advancements, such as AI-driven skincare analysis and smart beauty devices, are further fueling market expansion. The distribution landscape is diverse, spanning departmental stores/grocery retail, specialty stores, e-commerce, pharmacies, and institutional/expert stores and salons, with e-commerce emerging as a dominant channel due to its convenience, wide product availability, and competitive pricing.

Market Drivers

Rising Consumer Awareness and Preference for Natural and Organic Products

One of the most significant drivers of the beauty and personal care market is the increasing consumer demand for natural, organic, and sustainable products. As awareness of harmful chemicals, synthetic ingredients, and environmental impact grows, consumers are shifting towards products formulated with clean, cruelty-free, and plant-based ingredients. This trend is further amplified by the rise of vegan and cruelty-free certifications, with brands emphasizing transparency, ethical sourcing, and sustainability in their offerings.

Additionally, the global wellness movement has led to an increased focus on self-care and holistic beauty, where consumers are looking for products that promote skin health and long-term benefits rather than just cosmetic appeal. Dermatologically tested, hypoallergenic, and dermatologist-recommended brands are gaining traction, as consumers seek products that are both effective and safe for long-term use. Brands are also focusing on environmentally friendly packaging, refillable beauty products, and reduced plastic waste, aligning with the rising eco-consciousness among consumers.

Key Market Challenges

Regulatory Complexities and Compliance Issues

One of the biggest challenges in the beauty and personal care industry is navigating the complex and evolving regulatory landscape. Different countries and regions have varying regulations regarding product ingredients, safety standards, labeling requirements, and environmental policies. For example, the European Union (EU) has strict bans on certain chemicals, requiring brands to reformulate products to meet compliance standards, whereas the U.S. Food and Drug Administration (FDA) has less stringent rules compared to the EU. Additionally, China’s evolving stance on animal testing has posed challenges for brands aiming to enter or expand within the Chinese market.

Compliance with clean beauty standards, sustainability regulations, and cruelty-free certifications also adds layers of complexity, as brands must adapt their formulations and packaging to meet eco-friendly, organic, and vegan beauty claims. Moreover, data privacy regulations such as GDPR (General Data Protection Regulation) affect how beauty brands collect and use consumer data for personalized marketing, making digital compliance another critical hurdle. Non-compliance can result in legal issues, product recalls, or bans, significantly affecting a brand’s reputation and market presence.

Key Market Trends

Rise of Skinimalism: Simplified Skincare Routines and Multi-Functional Products

One of the most prominent trends is skinimalism, where consumers are moving away from complex, multi-step skincare routines in favor of simplified, high-performance products. This minimalist approach focuses on quality over quantity, with an emphasis on multi-functional, dermatologist-approved formulations that address multiple skincare concerns in a single product.

The rise of science-backed skincare has increased demand for targeted treatments with active ingredients such as niacinamide, retinol, and ceramides. Additionally, hybrid beauty products like moisturizers with SPF, tinted serums, and skincare-infused makeup are gaining popularity as they allow consumers to streamline their beauty routines without compromising effectiveness. Brands such as The Ordinary, Ilia Beauty, and Supergoop! are leading this trend by offering potent, multi-functional solutions that cater to the growing demand for minimalistic yet effective skincare.

Key Market Players

L'Oréal S.A.

Unilever PLC

The Estée Lauder Companies Inc.

The Procter & Gamble Company

Shiseido Company, Limited

Kao Corporation

Beiersdorf AG

Coty Inc.
Avon Products, Inc.
L'Occitane International S.A.

Report Scope:

In this report, the global beauty and personal care market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Beauty and Personal Care Market, By Product Type:

• Personal Care
• Skin Care
• Hair Care
• Beauty Care
• Makeup and Color Cosmetics
• Beauty tools and Accessories
• Nail Care
• Others (Manicure, Pedicure, etc.)

Beauty and Personal Care Market, By Distribution Channel:

• Departmental Stores / Grocery Retails
• Pharmacies
• E-commerce
• Specialty Stores
• Others (Institutional Stores, Experts Store, Salon, etc.)

Beauty and Personal Care Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• Germany
• Spain
• Italy
• United Kingdom
• Asia-Pacific
• China
• Japan
• India
• Vietnam
• South Korea
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey
• Kuwait
• Egypt
• South America
• Brazil
• Argentina
• Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global beauty and personal care market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.