Middle East & Africa Personal Care Wipes Market Outlook, 2027

Wet wipes were didn’t exist before the 1970s. The innovation used to make dispensable, non-woven towelettes was created during the later piece of that decade. Before long, the main moist disposable clothes were acquainted with the market. The requirement for these convenient, cleaning wipes began when individuals started voyaging a great deal. During these excursions, they understood a need to tidy up rapidly and effectively ceaselessly at a lodging or inn. The principal organizations to exploit this new item were significant brands, for example, Kimberly-Clark and Procter and Gamble, who had the capacity to buy the expensive particular hardware required for assembling moist disposable clothes. However, as innovation advanced, creating these soggy towelettes turned out to be more reasonable, permitting more modest brands to wander into this business. By the 1990s, various huge market chains started selling their own image of wipes. Because of their lower costs, these store marks effectively attracted buyers of different brands.

The report title ‘Middle East & Africa Personal Care Wipes Market Outlook, 2027’ offers strategic insights into the overall personal wipes products along with the market sizes and estimates. The study covers an in-depth analysis of multiple market segments based on types, channels, and counties in the region. The Middle East and Africa disinfectant wipe market is expected to grow with an anticipated CAGR of approx 7%, due to the increase in disposable income of female consumers, and surge in hygiene consciousness among consumers have a positive impact on the personal care wipes market.

Baby wipes continue to present an immense demand in the region due to the growth in the women workforce, which has led to rapid changes in baby care in the past few decades. The market is highly influenced by factors such as softness, absorbency, performance, brand loyalty, price and value, and others. Furthermore, an increasing number of international baby diaper brands continue to add their product basket in this emerging market, owing to the increasing demand for high-value wipes, like the United Arab Emirates. The baby wipes segment in Middle East & Africa market is likely to occupy more than 35% of market share by 2027. Organic cloth wipes are being demanded in the region currently. It is made completely from plant-based materials, like cotton, hemp, and bamboo, organic cloth diapers provide superior performance and are very gentle against a baby's delicate skin. Organic cotton cloth wipes are long-lasting, washable, and reusable. Not only in the baby wipes segment, but such innovations have also been welcomed even in the facial wipes segment.

The pharmacies and drug store segment leads the Middle East & Africa personal care wipes market. Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets are likely to reach a market share of more than 30% by the end of the forecast period. Supermarkets/hypermarkets provide a super-sized shopping experience, with suitable displays and collections of personal care wipes brands. There is also fierce competition among the various supermarket outlets that have been adopting strategies to display diverse products effectively on their supermarket shelf. Over the past few years, with the increasing advancements in diaper technology, leading companies have plugged in millions of dollars into the race to control the market. Among the conventional ones, the manufacturers are facing tough competition to establish the leading position, due to the high demand for the product. Baby wipes are being innovated in terms of their softness, to ensure the gentlest wiping. The companies are expanding their product range simultaneously, with the geographical expansion of the company, to capture the market.

Covid-19 Impact:

In 2020, wipes have seen a spike in demand in retail across many markets with bulk of sales still generated in the developed regions due to higher disposable incomes, wider product access and more product variety. The best performers in retail include disinfecting wipes for surfaces and general purpose wipes, especially with antibacterial claims, for hand and body cleansing. Stronger than usual performance has also been noted in categories like moist toilet wipes and baby wipes, as households have been looking for additional convenient ways to handle enhanced at-home hygiene routines. The economic fallout of COVID-19 might impact household ability to spend on higher priced products like wipes, due to depressed incomes.

Major Companies Present In the Market

Edgewell Personal Care Company, Johnson & Johnson, Kimberly-Clark Corporation, PDI International, The Procter & Gamble Company, Unicharm Corporation.

Considered In the Report

• Geography: Middle East & Africa
• Historical year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027

Countries covered:

• Saudi Arabia
• UAE
• South Africa
• Qatar

Aspects Covered In the Report

• Market Size By Value for the historic time period (2016-2021)
• Market Size By Value for the forecast time period (2022-2027)
• Market Share by Product Type (Baby wipes, facial & cosmic wipes, hand & body wipes, flushable wipes)
• Market Share by Sales Channel (Pharmacy & Drug Stores, Hypermarket & Super market, Traditional Retail, Online)
• Market Share by Country

Intended Audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the personal care wipes industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.