North America Halal Food & Beverage Market Outlook, 2027

The word halal means permissible . As per Islamic laws and traditions, halal food and beverages refer to only those edible items which are permissible to consume. The rules, however, do not stop with what to eat; they also include rules and regulations regarding how food must be raised, slaughtered, and processed. The North American halal food and beverages market is one of the fastest emerging consumer markets in the region. Even though it is an Islamic-minority region, halal foods and beverages are gaining popularity in the region. Moreover, in recent years, several government initiatives have been taken in order to promote the consumption of halal food and beverages among the non-Muslim population. The presence of multinational manufacturers and exporters of halal food and beverages in the region is another major factor driving the market growth. However, the flourishing e-commerce industry has provided consumers with easy accessibility to halal-certified food products.

In the research report prepared titled-North America Halal Food and Beverage Market Outlook 2027, a study has been presented discussing various intricacies of the halal food and beverage market, backed with sufficient data points to support qualitative judgments. During the period 2016 to 2021, the North American halal foods and beverages market expanded by roughly USD 8.7 billion. During the forecast period of 2022 to 2027, it has been forecasted that the region’s market will grow at approximately 7.5% CAGR. The major driver for the halal market in this region is the adaption of halal foods and beverage products by non-Muslims living in the region. The research report presents insights from different geographies, namely: the United States, Canada, Mexico, and the Rest of North America. The market has been segmented on the basis of product lines to give a deeper understanding. The product lines which formed the basis of the study were: halal meat, seafood, and poultry market; halal milk and milk beverage products; halal fruits and vegetables; halal grain products market; halal beverages; and halal confectionery, bakery, and other products. The various sales and distribution channels identified for halal products are hypermarkets and supermarkets, traditional retail channels in the form of convenience stores, online channels, and other sales channels such as specialty stores, exhibitions, etc.

Almost 80% of the halal food and beverage sales in the region can be accounted for in the US and almost similar market trends are replicated in the rest of the region, including Canada and Mexico. The halal food and beverage market is a new phenomenon in the region. For a long time, Muslim migrants in the region resorted to the limited availability of kosher meat by Jewish butchers. As the Muslim migration from the Middle East and Africa and the Asia-Pacific region grew over time, the demand for halal products started expanding. Halal As halal-based food and products started to get more popular in the region, processed halal food with proper certification and labeling found a place in the retail outlets, especially in supermarkets and hypermarkets, which are characterized by offering wider varieties. About 45% of the sales are generated in North America the halal foods and beverages market can be attributed to hypermarkets and supermarket chains. However, online sales channels are the fastest growing sales and distribution channels for halal products. Confectionery, bakery, and other related products are the fastest growing products in the region, with a growth rate of more than 10% CAGR during the review period.

The United States includes the highest number of Muslims in North America, which has been boosting the demand for halal food. Halal food is known for being hygienic, fresh, and safe to consume. This factor has been increasing the awareness about halal food among non-Muslims, which is resulting in the growing acceptance of halal products. The state governments have enacted several regulations and policies to prevent mislabeling and deceptive practices. The growing knowledge about personal health and nutrition among non-Muslim Americans promotes halal food and beverages, which is based on the idea of clean, fresh, and hygienic food and beverages. Consumers are more open to adopting unconventional food domains like halal food as a result of increasing awareness regarding nutritional benefits. However, strict rules and regulations are imposed by the government to regulate the halal food industry and to control mislabeling and deceptive practices. The sales and distribution of products in the United States happen primarily through organized and modern retail channels.

The North American halal food and beverage market is highly competitive, with several players competing to gain major shares in the market. The major manufacturers operating in the market are focusing on expanding their presence and developing various flavors in various product segments through partnerships in the market are focusing on expanding their presence and developing various flavors in various product segments through partnerships, mergers, and acquisitions in order to cater to the needs of consumers. The key players are Nestle SA, American Foods Group, LLC, Midamar Corporation, and Halal Snacks LLC, among others. Nema Food Company is a halal meat producer that has its headquarters in New Jersey. The company is known for providing products that include fresh beef, goat, lamb, poultry, and dairy products, as well as several other ready-made food items. The company’s operations are overseen by Islamic authorities that are certified in halal production and zabiha practices. Nema Food Company operates in regions such as North America, the Middle East, and Africa.

The market region of North America, with regard to the halal food and ingredients market, is segregated into the countries of the US and Canada for further analysis. In the US, Muslims immigrating, especially from Pakistan, Arab countries, and South Asian countries, along with the African Muslims, add to the growth of the total Muslim population. Due to the specific demands of the Muslim population, the growing Muslim population is expected to impact the expansion and growth of the food and beverage industry in the US in the coming years. Muslim consumers mostly prefer all the products they consume in their lives to be halal. They mainly pay attention to the halal certificate when they buy food, drinks, and cosmetics. In fact, Muslim consumers prefer halal products because they associate them with ethical consumerism. Due to this need and concern, the North American market for halal ingredients is growing at the same rate as the Muslim population.

The demand for halal ingredients has increased in recent years due to the surge in demand from the cosmetic industry. This is mainly due to the growing desire of Muslim women to associate their fashion with Islamic loyalty and the increasing purchasing power of the Muslim population. Many multinational cosmetic companies such as Unilever, L'Oreal, and others are entering the market to develop cosmetic products based on halal ingredients in order to meet the growing demand for such cosmetics. The absence of globally accepted standards among certification bodies has resulted in duplication, adding to the high cost and complexity. There are more than 300 officially recognized halal certifiers. Therefore, the lack of commonly accepted standards for halal ingredients could hamper market growth during the outlook period.

In preparation for this projected increase in demand, many manufacturers have expanded their product portfolio by introducing several value-added halal food items, including bakery and pastry items, pasta, vegetables, juice, milk, yogurt, cheese, and other related consumer products. The popularity and visibility of halal food among consumers are further supported by the production of halal-certified foods by key players in the market. Several international food corporations, including Nestlé, Cargill, and Unilever, have already taken a keen interest in certified halal brands and ingredients. To strengthen their halal market position, major manufacturers are implementing aggressive marketing strategies, which include new product innovation, product line expansion, and acquisitions.

The demand for halal food is not solely confined to U.S. Muslim consumers; it also extends to non-Muslims. The Islamic Services of America (ISA), a leading halal certification body in the United States and North America, reported that there are now an estimated 8 million halal consumers in the U.S. Growing consumer demand has catapulted the halal industry to become a new economic sector, prompting more companies to offer more inclusive halal food options.

The U.S. is aggressively transforming into a highly competitive halal food and beverage market, comprising multinationals, imports from around the globe, and smaller niche producers. The transformation is also facilitated by e-commerce and digital marketing. In the United States, the sales and distribution of halal products are taking place primarily through organized and modern retail channels, which include supermarkets, hypermarkets, and convenience stores. Halal products are also being sold at bakeries and pastry shops all over the U.S. It is estimated there are more than 130 American food chains with halal offerings. Halal products can also be found in 41 market chains in the U.S., including Safeway, Costco, Publix, Whole Foods Market, Restaurant Depot, and ShopRite.

According to the American Bankers Association, the US bakery industry is a huge business, making up 2.1% of the gross domestic product. Many traditional U.S. bakery products, including bread, pastries, cakes, cookies, and other subcategories of pastry products, already have halal attributes. Before it can be officially promoted as a halal bakery, a bakery is typically required to go through a halal certification process. The Islamic Food and Nutrition Council of America (IFANCA) reported that U.S. halal consumers spend around $20 billion on food each year, but few manufacturers are tapping into this affluent market segment. IFANCA added that ingredient manufacturers and exporters are soon expected to expand their offer of halal-certified products in much the same way as they consider offering gluten-free and organic products as part of their product portfolio to cater to different dietary choices. The potential growth in the halal baking industry may provide a great opportunity for potential palm oil exporters who want to set foot in the baking industry and the halal market segment in the United States.

Increased demand for convenience foods is one of the key halal food market trends that is expected to impact the industry positively in the forecast period. Factors such as rapid urbanization, hectic lifestyles, and high disposable income have increased the demand for convenience foods in the US. The halal-packed foods are made according to halal laws and regulations. The segment is becoming popular, especially among teenagers, working-class, and young people. Thus, key halal food manufacturers such as the American Halal Company have introduced different product varieties of convenience foods and packaged foods. Products such as sliced polonaise and sliced meat, frozen nuggets, appetizers, sauces, desserts, snacks, and other similar products have been introduced by different vendors. All these products are clearly labeled and certified as halal, which will further support the market's growth in the coming years.

Recent Developments

1. In March 2019, Archer Daniels Midland (ADM) launched a new range of organic flours like all-purpose organic flour and premium organic bread flour. The products will be introduced with a new range of organic and cereal-based components.

2. In December 2018, Impossible Foods, a leading provider of meat substitutes based in the United States, received halal certification from IFANCA (Islamic Food and Nutrition Council of America).

3. In July 2018, Solvay announced the launch of its new naturally derived ingredient called Rhovanil US NAT, which is certified as halal. These products tend to meet the demand for natural products among consumers and also comply with US regulations on natural flavors. This product consists of natural and functional solutions based on high-quality vanillin. Such an innovative launch in the halal ingredients market leads to its expansion in the forecasting future.

COVID-19 Impacts:

Social isolation, self-isolation, and the closure of nations due to the COVID-19 pandemic have forced several facilities to shut down in countries in Asia, the United States, Europe, and the rest of the world. There has been a decline in sales of food sector associated business in the first half of 2020, which is likely to continue in the second half too in the North American region. However, there is an increasing need for healthy products to improve immunity and disease resistance in the body. As a result, the demand for halal ingredients across the region is touted to accelerate in the coming years.

Major Companies Present In the Market

Saffron Road, Midamar Corporation, Unilever, Cargill, Nestle S.A., BRF S.A., American Foods Group.

Considered In the Report

• Geography: North America
• Historical year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027

Countries covered:

• United States
• Canada
• Mexico

Aspects Covered In the Report

• Market Size By Value for the historic time period (2016-2021)
• Market Size By Value for the forecast time period (2022-2027)
• Market Share by Product (Halal Meat, Poultry & Seafood, Halal Milk & Milk Products, Halal Fruits & Vegetables, Halal Grain Products, Beverage Products, Others)
• Market Share by Sales Channel (Hyper Market/ Supermarket, Traditional Retail, Online, Others)
• Market Share by Country (2016, 2021 & 2027F)

Intended Audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the halal food & beverage industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.