North America Halal Food & Beverage Market Outlook, 2029

The North American halal food and beverage market is highly competitive, with several players competing to gain major shares in the market. The major manufacturers operating in the market are focusing on expanding their presence and developing various flavors in various product segments through partnerships in the market are focusing on expanding their presence and developing various flavors in various product segments through partnerships, mergers, and acquisitions in order to cater to the needs of consumers. The key players are Nestle SA, American Foods Group, LLC, Midamar Corporation, and Halal Snacks LLC, among others. Nema Food Company is a halal meat producer that has its headquarters in New Jersey.

The company is known for providing products that include fresh beef, goat, lamb, poultry, and dairy products, as well as several other ready-made food items. The company’s operations are overseen by Islamic authorities that are certified in halal production and zabiha practices. Nema Food Company operates in regions such as North America, the Middle East, and Africa. The word 'halal' means 'permissible'. As per Islamic laws and traditions, halal food and beverages refer to only those edible items which are permissible to consume. The rules, however, do not stop with what to eat; they also include rules and regulations regarding how food must be raised, slaughtered, and processed. The North American halal food and beverages market is one of the fastest emerging consumer markets in the region. Even though it is an Islamic-minority region, halal foods and beverages are gaining popularity in the region. Moreover, in recent years, several government initiatives have been taken in order to promote the consumption of halal food and beverages among the non-Muslim population. The presence of multinational manufacturers and exporters of halal food and beverages in the region is another major factor driving the market growth. However, the flourishing e-commerce industry has provided consumers with easy accessibility to halal-certified food products. The market region of North America, with regard to the halal food and ingredients market, is segregated into the countries of the US and Canada for further analysis. In the US, Muslims immigrating, especially from Pakistan, Arab countries, and South Asian countries, along with the African Muslims, add to the growth of the total Muslim population. Due to the specific demands of the Muslim population, the growing Muslim population is expected to impact the expansion and growth of the food and beverage industry in the US in the coming years. Muslim consumers mostly prefer all the products they consume in their lives to be halal. They mainly pay attention to the halal certificate when they buy food, drinks, and cosmetics. In fact, Muslim consumers prefer halal products because they associate them with ethical consumerism. Due to this need and concern, the North American market for halal ingredients is growing at the same rate as the Muslim population.

According to the research report, “North America Halal Food and Beverage Market Outlook, 2029”, the market was valued at USD 35.79 Billion market size in 2023. The major driver for the halal market in this region is the adaption of halal foods and beverage products by non-Muslims living in the region. The research report presents insights from different geographies, namely: the United States, Canada, Mexico, and the Rest of North America. The market has been segmented on the basis of product lines to give a deeper understanding.

The product lines which formed the basis of the study were: halal meat, seafood, and poultry market; halal milk and milk beverage products; halal fruits and vegetables; halal grain products market; halal beverages; and halal confectionery, bakery, and other products. The various sales and distribution channels identified for halal products are hypermarkets and supermarkets, traditional retail channels in the form of convenience stores, online channels, and other sales channels such as specialty stores, exhibitions, etc. The demand for halal ingredients has increased in recent years due to the surge in demand from the cosmetic industry. This is mainly due to the growing desire of Muslim women to associate their fashion with Islamic loyalty and the increasing purchasing power of the Muslim population. Many multinational cosmetic companies such as Unilever, L'Oreal, and others are entering the market to develop cosmetic products based on halal ingredients in order to meet the growing demand for such cosmetics. The absence of globally accepted standards among certification bodies has resulted in duplication, adding to the high cost and complexity. There are more than 300 officially recognized halal certifiers. Therefore, the lack of commonly accepted standards for halal ingredients could hamper market growth during the outlook period.

The North American halal food and beverage sector is marked by its diversity, with various product types, among which halal meat, poultry, and seafood are the most prominent. This segment captures the largest share of the market, owing to its extensive appeal and high consumption rates among both Muslim and non-Muslim consumers. The rising demand for halal meat products is fuelled by an increasing awareness of food safety, hygiene, and ethical sourcing, which are becoming more valued by consumers. Halal meat, poultry, and seafood are essential components of the diets of Muslim communities and have also gained traction among health-conscious individuals who seek high-quality, ethically produced food.

The segment benefits from the growing availability of halal-certified products in supermarkets and specialty stores, enhancing consumer access. Although the halal food category includes dairy, bakery, and confectionery products, none rival the significance of meat and seafood. The halal beverage segment is also on the rise, yet it remains secondary to the meat category. Overall, the halal meat, poultry, and seafood segment is instrumental in shaping the North American halal food and beverage market, reflecting a notable trend towards ethical and quality food consumption.

The Halal food and beverage market in North America is categorized by various sales channels, which include Hypermarkets/Supermarkets, Traditional Retail, Online platforms, and others. Hypermarkets and supermarkets are the primary leaders in this market segment, largely due to their vast selection of products and ease of access for consumers. These retail formats offer a comprehensive array of Halal-certified items, allowing shoppers to conveniently purchase everything from meats and dairy products to snacks and beverages in a single visit. This arrangement not only enhances consumer trust through clearly marked Halal sections but also provides access to knowledgeable staff who can address questions regarding product certifications.

Additionally, traditional retail outlets significantly contribute to the market by serving local communities with culturally appropriate products and personalized customer service, often found in smaller convenience stores. Although online sales channels are experiencing rapid growth, fueled by a rising demand for convenience and home delivery services, they still account for a smaller portion of the market when compared to the more established physical retail formats.

The United States includes the highest number of Muslims in North America, which has been boosting the demand for halal food. Halal food is known for being hygienic, fresh, and safe to consume. This factor has been increasing the awareness about halal food among non-Muslims, which is resulting in the growing acceptance of halal products. The state governments have enacted several regulations and policies to prevent mislabeling and deceptive practices. The growing knowledge about personal health and nutrition among non-Muslim Americans promotes halal food and beverages, which is based on the idea of clean, fresh, and hygienic food and beverages.

Consumers are more open to adopting unconventional food domains like halal food as a result of increasing awareness regarding nutritional benefits. However, strict rules and regulations are imposed by the government to regulate the halal food industry and to control mislabeling and deceptive practices. The sales and distribution of products in the United States happen primarily through organized and modern retail channels. According to the American Bankers Association, the US bakery industry is a huge business, making up 2.1% of the gross domestic product. Many traditional U.S. bakery products, including bread, pastries, cakes, cookies, and other subcategories of pastry products, already have halal attributes. Before it can be officially promoted as a halal bakery, a bakery is typically required to go through a halal certification process. The Islamic Food and Nutrition Council of America (IFANCA) reported that U.S. halal consumers spend around $20 billion on food each year, but few manufacturers are tapping into this affluent market segment. IFANCA added that ingredient manufacturers and exporters are soon expected to expand their offer of halal-certified products in much the same way as they consider offering gluten-free and organic products as part of their product portfolio to cater to different dietary choices. The potential growth in the halal baking industry may provide a great opportunity for potential palm oil exporters who want to set foot in the baking industry and the halal market segment in the United States. Increased demand for convenience foods is one of the key halal food market trends that is expected to impact the industry positively in the forecast period. Factors such as rapid urbanization, hectic lifestyles, and high disposable income have increased the demand for convenience foods in the US. The halal-packed foods are made according to halal laws and regulations. The segment is becoming popular, especially among teenagers, working-class, and young people. Thus, key halal food manufacturers such as the American Halal Company have introduced different product varieties of convenience foods and packaged foods. Products such as sliced polonaise and sliced meat, frozen nuggets, appetizers, sauces, desserts, snacks, and other similar products have been introduced by different vendors. All these products are clearly labeled and certified as halal, which will further support the market's growth in the coming years.

Considered In the Report

• Geography: North America
• Historical year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecasted year: 2029

Countries covered

• United States
• Canada
• Mexico

Aspects Covered In the Report

• Market Size By Value for the historic time period (2018-2023)
• Market Size By Value for the forecast time period (2024-2029)
• Market Share by Product (Halal Meat, Poultry & Seafood, Halal Milk & Milk Products, Halal Fruits & Vegetables, Halal Grain Products, Beverage Products, Others)
• Market Share by Sales Channel (Hyper Market/ Supermarket, Traditional Retail, Online, Others)
• Market Share by Country (2018, 2024 & 2029F)

The approach of the report

We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise.

This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the halal food & beverage industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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