Sports Consumer Brand Analytics in the United States

The single largest online catalogue of sports marketing and business data.

Covering more than 100 leading brands and 13 major sports, our Brand Share Index allows you to match fan market consumer behavior with their brand preferences, providing a vital tool for sponsorship development and activation.

Highlights of the Study

• Covers more than 100 leading brands and 13 major sports & activities
• Matches fan market consumer behavior with brand preferences, providing a vital tool for sponsorship development and activation.    
• Highlights the relationship between a brand’s market share among all fans in a sport category compared with the brand’s share within selected market segments. 

Key Attributes Reported On:

• TV & Online Viewership
• Attendance
• Social Media
• Sponsorship Influence Indices
• Mobile Device Consumption Patterns
• Consumer Product Brand Preferences
• Fantasy Sports Involvement
• Logo Apparel Purchasing
• Sports Venues
• Favorite/Most Popular Team Rankings
• Demographics

Target Audience Includes:

• Advertising and marketing agencies
• Consulting firms conducting competitive intelligence on behalf of clients
• PR firms
• Corporate sponsors
• Teams
• Leagues
• Sports media
• Financial services
• Social media networks
• Social media firms and digital marketing agencies