Competitor Strategies in Soft Drinks

In the dynamic global soft drinks market, strategic adaptation and innovation are crucial for industry leaders. Coca-Cola exemplifies this with focused portfolio optimisation and innovation, including digital technologies like AI. This approach highlights resilience amid shifting consumer demands and economic challenges. The report examines how these strategies are developed and employed, and explores broader trends shaping the industry.

Key findings

Sustainable packaging and product development is a key factor in future strategies

The top companies within soft drinks are coming closer to their sustainability targets. Innovation and investment in sustainable packaging and bottling remain a key priority as consumers continue to highlight unsustainable practices as a key concern. Multinationals have set clear goals to achieve sustainable practices and to eventually become net-zero in their greenhouse gas emissions, while introducing 100% recyclable and recycled packaging and bottled beverages.

Exposure in new markets benefiting from investment and growth in evolving categories

As companies identified new markets with potential demand for new products in terms of flavouring and energy boosting capabilities, increased investment specifically in energy drinks has benefited a few companies in particular, such as Monster Beverage Corp, Red Bull GmbH and PepsiCo with its Rockstar Energy brand. More affordable energy drinks brands in emerging markets particularly are gaining shares on brands that have traditionally dominated the market.

Less sugar and healthier functional beverages remain top of order

As consumer demand shifts more and more towards healthier and functional beverages, traditional carbonates brands have had to innovate by introducing less and no sugar alternatives and updating or revamping their flavouring. Apart from carbonates, sports drinks and energy drinks have been introducing exciting new flavouring combinations highlighted by less or no sugar variants as well as claimed functional benefits for sports drinks and functional beverages alike.

Report Scope

The Competitor Strategies in Soft Drinks global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.