North America Artwork Management Software Market Forecast to 2030 - Regional Analysis - By Deployment (Cloud and On-Premise) and Application (Life Sciences, Retail, Manufacturing, and Others)

The North America artwork management software market was valued at US$ 229.63 million in 2022 and is expected to reach US$ 455.86 million by 2030; it is estimated to grow at a CAGR of 8.9% from 2022 to 2030.

Growing Use in FMCG Industry Drives North America Artwork Management Software Market

The fast-moving consumer goods (FMCG) & retail sector is undergoing constant pressure to launch newer products in the market. Every launch experiences a product development cycle to provide each project in a specified time frame. Owing to the fact that packaging is the first aspect consumers observe and touch, it holds a significant position for every brand. If there is any issue in the content or design of the product packaging, the FDA might impose fines on the company. It can also result in the company being unable to effectively communicate product information to the customer due to content or design flaws. Hence, to effectively convey information about the brand, usage guidelines, ingredients, and safety and efficacy statistics, the use of artwork management software is increasing rapidly in the FMCG industry. Furthermore, FMCG companies have to manage the enormous amount of artwork and packaging changes for each sales season, raising the demand for an effective automatic artwork management system. Further, consumers are opting for sustainably sourced and recyclable packaging materials. The demand for artwork management software is rapidly increasing among artwork designers in order to ease the packaging procedure, along with other crucial processes, in the FMCG industry, boosting the growth of the North America artwork management software market.

North America Artwork Management Software Market Overview

The US, Canada, and Mexico are the major contributors to the North America artwork management software market. North America is one of the frontrunners in terms of developing and accepting new, advanced technologies. Packaging material design plays a crucial role in the pharmaceutical industry. Major pharmaceutical companies such as Pfizer, AbbVie, and Johnson & Johnson are investing heavily in product packaging to increase sales. Artwork management software plays a significant role in the packaging process. The software helps pharma manufacturers automate the entire process, from product designing to printing. According to International Quality and Value Institute Advisors (IQVIA), North America accounted for 49.1% of global pharmaceutical sales in 2021. Growing pharmaceutical sales in the region increase the demand for artwork management software and its adoption among pharma manufacturers. The software helps manufacturers simplify product packaging by reducing manual processes.

The US and Canada are considered developed countries in terms of modern technologies, manufacturing, standard of living, infrastructure, etc. According to the National Association of Manufacturers, the US manufacturing sector was valued at ~US$ 2.5 trillion in 2021. The proliferation of this industry is mainly attributed to easy access to new technologies, rise in pharmaceutical manufacturing, reduced prices of gas, surge in labor costs in emerging markets, and better protection for intellectual property rights. The rising use of technologies in the last five years has fueled the adoption of artwork management software in the region. In May 2022, IQVIA's Migration Information and Data Analysis System (MIDAS) stated that the US accounted for 64.4% of sales of new medicines launched from 2016 to 2021. Also, Canada is becoming a more favorable country for manufacturing activities due to the availability of power at a lower cost, owing to advancements in the coal, metal, and oil industries. Similarly, there is a rise in the adoption of artwork management software in food & beverages manufacturing. For instance, manufacturers of granola bars in certain geographical areas can develop distinctive labels highlighting local ingredients such as maple syrup from Canada or honey from the US. Thus, the growing access to innovative technologies is transforming production processes along with enabling enterprises to reduce their production costs and time. Further, the manufacturing sector in Mexico is also witnessing significant growth due to government initiatives for attracting FDIs, its proximity to the US, and its ability to achieve cost-competitiveness with the support of the North American Free Trade Agreement (NAFTA). Such favorable growth prospects are encouraging businesses in the region to make high investments in automation, which is supporting the growth of the North America artwork management software market. Further, the presence of numerous artwork management solution providers is boosting the North America artwork management software market growth. A few of these companies are Perigord Life Science Solutions-a Tech Mahindra Company, Karomi Inc, and Loftware Inc.

North America Artwork Management Software Market Segmentation

The North America artwork management software market is segmented based on deployment, application, and country.

Based on deployment, the North America artwork management software market is bifurcated into cloud and on-premise. The cloud segment held a larger share in 2022.

By application, the North America artwork management software market is segmented into life sciences, retail, manufacturing, and others. The life sciences segment held the largest share in 2022.

Based on country, the North America artwork management software market is segmented into the US, Canada, and Mexico. The US dominated the North America artwork management software market in 2022.

enLabel Global Services Inc, Loftware Inc, Perigord Asset Holdings Ltd, Freyr LLC, Esko-Graphics BV, Pharmaceutical Design BV, GreatFour Systems Inc, Kallik Ltd, and Aptean Inc are some of the leading companies operating in the North America artwork management software market.