Europe Smart Baby Monitor Market Forecast to 2030 - Regional analysis - by Type (Video Monitor Device and Audio Monitor Device), Sales channel (Online and Offline), and Application Type (Home/Family, Hospitals, and Day Care)

The Europe smart baby monitor market was valued at US$ 315.07 million in 2022 and is expected to reach US$ 603.70 million by 2030; it is estimated to grow at a CAGR of 8.5% from 2022 to 2030.

Rising Number of Corporate Day Care/Childcare Centers Drives Europe Smart Baby Monitor Market

Governments of various countries across the globe support the growth of childcare services, and the announcement of public policies is supporting the development of day care/childcare centers globally. Additionally, the rise in employment of women worldwide is forcing parents to put their babies in childcare/day care centers during their absence at home.

Different organizations are offering corporate childcare centers to help their employees focus on their work, alongside allowing them to monitor their babies in the office. The corporate childcare centers are managed or sponsored by employers. They are providing either in-house childcare centers or entering partnerships with local childcare centers to deliver special facilities to attract high-potential candidates and retain top-performing employees. For example, Goldman Sachs has been providing on-site childcare centers at their offices, and at locations where it is unable to offer on-site nursery facilities, the company has signed a partnership agreement with local childcare centers. Therefore, the rising number of corporate day care/childcare centers fuels the smart baby monitor market.

Europe Smart Baby Monitor Market Overview

European countries such as Germany, France, Italy, Russia, the UK, and the Rest of Europe are encouraging the development of smart baby monitoring systems through significant investments and other initiatives. The increasing number of tech-savvy parents is a key enabler of the procurement of advanced technologies that enhance lifestyle. According to The World Bank Group, the population of the European Union was 447,179,800 in 2021 and increased to 447,956,050 in 2022. Furthermore, according to the European Commission, approximately 4.09 million babies were born in 2021 in the EU, an increase from 4.07 million in 2020. Thus, the rise in population and childbirths is leading to the high adoption of audio and video baby monitor devices. More than 300 million people in 28 EU states fall in the age group of 18-64, and approximately one-third of these people have care responsibilities. Among these, ~90 million people are engaged in the responsibilities of children of age less than 15. Approximately 80.4% of the parents are employed. Such parents install smart baby monitoring devices to monitor their babies while doing other household chores, as these devices offer real-time information about babies with the help of the monitoring camera or audio recording devices installed close to the babies. They provide live audio and/or video and location and enable parents to track their baby's activities using smartphone apps.

The well-known manufacturers of baby monitoring devices in the region include BT Group plc; Samsung Electronics Co. Ltd.; Motorola Mobility LLC.; Angelcare Monitors, Inc.; Tomy Company Ltd.; and Vtech Holdings Ltd. Companies operating in the smart baby monitors market in Europe are investing in the development of intelligent devices for the real-time monitoring of babies. For instance, in February 2019, BT Group launched the UK's first voice-controlled smart baby monitor that can be controlled using Alexa and Google Assistant.

Europe Smart Baby Monitor Market Segmentation

The Europe smart baby monitor market is segmented based on type, sales channel, application, and country. Based on type, the Europe smart baby monitor market is bifurcated into video monitor device and audio monitor device. The video monitor device segment held a larger market share in 2022.

In terms of sales channel, the Europe smart baby monitor market is bifurcated into online services and offline services. The offline services held a larger market share in 2022.

By application, the Europe smart baby monitor market is segmented into home/family, hospitals, and day care. The home/family held the largest market share in 2022.

Based on country, the Europe smart baby monitor market is segmented into the France, Germany, the UK, Italy, Russia, and the Rest of Europe. Germany dominated the Europe smart baby monitor market share in 2022.

Vtech Holdings Ltd, Koninklijke Philips NV, Samsung Electronics Co Ltd, Panasonic Holdings Corp, Snuza, Dorel Industries Inc, NETGEAR, and Withings are some of the leading companies operating in the Europe smart baby monitor market.