Overall demand for soft drinks in the UK continues to decline in 2024. Despite some stabilisation following two years of high inflation, the cost-of-living crisis in the UK remains reflected in low disposable incomes. Consumers have had to prioritise their spending and are adopting cost-conscious behaviour, favouring more affordable alternatives in an attempt to save money.
The Soft Drinks in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Soft drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
- Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
- Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
- Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
- Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
- Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
- Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
- Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
- Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
- Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
- Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
- Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
- Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
- Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
- Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
- Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
- Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
- Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
- Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
- Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
- Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
- Fountain sales in the United Kingdom
SOURCES
- Summary 1 Research Sources
2024 DEVELOPMENTS
- Carbonates records current value growth due to price hikes, while volumes decline
- Reduced sugar carbonates amongst the more resilient performers
- Gut health within carbonates aligns with functional trend
PROSPECTS AND OPPORTUNITIES
- Innovation in flavour and functionality expected to continue driving carbonates
- Promotions, limited editions and collaborations will continue to influence demand
- Brands respond to consumer push for greater sustainability by implementing more eco-friendly practices
CATEGORY DATA
- Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
- Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
- Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
- Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
- Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
- Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
- Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
- Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
- Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
- Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
- Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
- Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
- Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
- Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
- Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
- Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
- Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
- Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
- Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
- Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029
2024 DEVELOPMENTS
- Strong volume declines for juice while value sales grow, driven by two consecutive years of price increases
- The health and wellness trend is slowly reshaping juice
- Consumers switch to private label and brands offering promotions, reducing share for some of the main juice players
PROSPECTS AND OPPORTUNITIES
- Fruit shortages, especially oranges, could lead to further price increases
- Consumers expect less sugar and stronger health credentials
- Formats and packaging could become key for a brand’s success
CATEGORY DATA
- Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
- Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
- Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
- Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
- Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
- Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
- Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
- Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
- Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
- Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
- Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
- Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Bottled water experiences current value growth but demand further declines
- Flavoured bottled water records most dynamic value growth
- Following success of Prime Energy, Generation Z chooses Liquid Death
PROSPECTS AND OPPORTUNITIES
- Bottled water could suffer from trading down but format remains key for brands
- Brands to increasingly hit sustainability targets to meet consumer demand
- Functional bottled water set to grow as consumers focus on specific benefits
CATEGORY DATA
- Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
- Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
- Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
- Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
- Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
- Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
- Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
- Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
- Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
- Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
- Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
- Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- A positive year for sports drinks as category continues to record strong growth
- Flavour innovation as a major growth driver of sports drinks
- Powerade targets younger consumers’ mental health concerns
PROSPECTS AND OPPORTUNITIES
- Reduced sugar amidst HFSS regulations expected to shape sports drinks
- Catering for different consumption occasions and a wider audience
- Innovation in packaging and marketing through sustainability
CATEGORY DATA
- Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
- Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
- Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
- Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
- Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
- Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
- Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
- Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
- Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
- Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
- Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
- Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Energy drinks remains resilient with further growth despite weak purchasing power
- With a wide availability of flavours, innovation remains a key growth driver
- Energy drinks moves from on-the go consumption to at-home with multipacks
PROSPECTS AND OPPORTUNITIES
- Blurring of categories and functionality set to increase over the forecast period
- Health and wellness trend to promote clean energy drinks with no added sugar and other claims
- Understanding consumers’ needs and preferences can become key for brands but retention strategy matters for building long-term success
CATEGORY DATA
- Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
- Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
- Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
- Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
- Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
- Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
- Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
- Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
- Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
- Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
- Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
- Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Concentrates experiences further volume declines in 2024
- Innovation in concentrates driven by tropical flavours and packaging
- Some brands benefit from promotions and pricing strategies, but their target audience remains limited to a specific demographic
PROSPECTS AND OPPORTUNITIES
- Demand for concentrates set to continue declining over the forecast period
- At-home consumption occasions can expand through mixology or as water flavour enhancement
- Leveraging limited editions to create excitement within the category
CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
- Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
- Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
- Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
- Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
- Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
- Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
- Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
- Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
- Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
- Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
- Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
- Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
- Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
- Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD tea continues to enjoy growing popularity in the UK
- At-home consumption benefits RTD tea, along with promoting the can format
- Kombucha continues to expand its appeal to health-conscious consumers
PROSPECTS AND OPPORTUNITIES
- RTD tea is set to continue its strong growth trajectory over the forecast period
- Functionality and multipurpose drinks are expected to drive sales
- Increasing move away from alcohol towards soft drinks such as kombucha
CATEGORY DATA
- Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
- Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
- Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
- Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
- Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
- Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
- Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
- Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
- Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
- Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
- Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
- Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
- Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Rising demand for RTD coffee as consumers seek convenience
- RTD coffee benefits from promotions and stronger store placement
- Brands align with health and wellness trend by providing functional options as demand for protein drinks rises
PROSPECTS AND OPPORTUNITIES
- Plant-based alternatives remain key for category’s positive performance
- Innovation expected to focus on flavour and format
- Future growth of RTD coffee set to driven by healthier options, affordability and customisation
CATEGORY DATA
- Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
- Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
- Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
- Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
- Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
- Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
- Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
- Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
- Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
- Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
- Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
- Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029