The global market for marketing analytics should grow from $3.2 billion in 2021 to $6.4 billion by 2026 with a compound annual growth rate (CAGR) of 14.9% for the period of 2021-2026.
Report Scope:
In this report, the market has been segmented based on deployment type, organization size, application, end-use industry and geography. The report provides an overview of the global market for marketing analytics and analyses market trends. Using 2020 as the base year, the report provides estimated market data for the forecast period 2021 through 2026. Revenue forecasts for this period are segmented based on deployment type, organization size, application, end-user industry and geography. Market values have been estimated based on the total revenue of the marketing analytics solution providers.
The report covers the market for marketing analytics with regards to their end-user industries across different regions. It also focuses on the major trends and challenges that affect the market and the vendor landscape. The report estimates the global market for marketing analytics in 2020 and provides projections of the expected market size through 2026.
The Report Includes:
- 52 data tables and 23 additional tables
- An overview of the global markets for marketing analytics
- Estimation of the market size and analyses of global market trends, with data from 2019, 2020, estimates for 2021 with projections of compound annual growth rates (CAGRs) through 2026
- Highlights of the marketing analytics based on deployment, organization size, application, and end-user vertical
- Information on big data analytics, artificial intelligence and machine learning in marketing, and discussion on benefits of marketing analytics solutions
- Identification of market drivers, restraints and other forces impacting the global market and evaluation of current market size and forecast, and an overview of technological advancements and strategic innovations within the industry
- Market share analysis of the key companies of the industry and coverage of their proprietary technologies, strategic alliances, and other key market strategies and a relevant patent analysis
- Comprehensive company profiles of the leading players of the industry, including Adobe Inc., International Business Machines Corp., Microsoft Corp., SAS Institute Inc., Teradata Corp., and Wipro Ltd.
Table of Contents
Chapter 1 Introduction
- Study Goals and Objectives
- Scope of Report
- Reasons for Doing the Study
- Intended Audiences
- Information Sources
- Methodology
- Geographic Breakdown
- Analyst's Credentials
- Custom Research
- Related Reports
Chapter 2 Summary and Highlights
Chapter 3 Marketing Analytics: Market Overview
- Introduction to Big Data Analytics
- Types of Big Data Analytics
- Factors Driving the Growth of Big Data Analytics
- Introduction to Marketing Analytics
- Marketing Analytics for an Evolving Marketing Mix
- Artificial Intelligence and Machine Learning in Marketing
- Impact of COVID-19 on the Market for Marketing Analytics
- Monitoring and Reacting to Shifting Customer Preferences
- Personalization
- Channel Performance
- Campaign Performance
- Market Dynamics
- Market Drivers
- Market Restraints
Chapter 4 Market Breakdown by Organization Size
- Introduction
- Large Enterprises
- Benefits of Marketing Analytics Solutions
- Small and Medium Enterprises
- Declining Costs of Data Sources
Chapter 5 Market Breakdown by Deployment
- Introduction
- On-premise
- Cloud
- Types of Cloud Deployment
- Factors Driving the Market for Cloud Analytics
Chapter 6 Market Breakdown by Application
- Introduction
- Social Media Marketing
- Email Marketing
- Search Engine Marketing
- Content Marketing
- Benefits of Content Marketing
- Others
Chapter 7 Market Breakdown by End-User Industry
- Introduction
- Banking, Financial Services and Insurance (BFSI)
- Retail
- Consumer Packaged Goods
- Hospitality and Tourism
- Media and Entertainment
- Healthcare
- Others
Chapter 8 Market Breakdown by Region
- Introduction
- North America
- U.S.
- Canada
- Mexico
- Europe
- United Kingdom
- Germany
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Rest of Asia-Pacific
- Rest of the World (RoW)
Chapter 9 Company Profiles
- Accenture Plc
- Adobe Inc.
- Experian Plc
- International Business Machines Corp.
- Microsoft Corp.
- Ngdata Sa
- Oracle Corp.
- Pegasystems Inc.
- SAP SE
- SAS Institute Inc.
- Teradata Corp.
- Wipro Ltd.
List of Tables
Summary Table: Global Market for Marketing Analytics, by Region, Through 2026
Table 1: Global Market for Marketing Analytics, by Organization Size, Through 2026
Table 2: Global Market for Marketing Analytics for Large Enterprises, by Region, Through 2026
Table 3: Global Market for Marketing Analytics for Small and Medium Enterprises, by Region, Through 2026
Table 4: Global Market for Marketing Analytics, by Deployment, Through 2026
Table 5: Global Market for Marketing Analytics for On-premise Deployment, by Region, Through 2026
Table 6: Global Market for Marketing Analytics for Cloud Deployment, by Region, Through 2026
Table 7: Global Market for Marketing Analytics, by Application, Through 2026
Table 8: Global Market for Marketing Analytics for Social Media Marketing, by Region, Through 2026
Table 9: Global Market for Marketing Analytics for Email Marketing, by Region, Through 2026
Table 10: Global Market for Marketing Analytics for Search Engine Marketing (SEM), by Region, Through 2026
Table 11: Global Market for Marketing Analytics for Content Marketing, by Region, Through 2026
Table 12: Global Market for Marketing Analytics for Other Marketing Applications, by Region, Through 2026
Table 13: Global Market for Marketing Analytics, by End-User Industry, Through 2026
Table 14: Global Market for Marketing Analytics for the BFSI Industry, by Region, Through 2026
Table 15: Global Market for Marketing Analytics for the Retail Industry, by Region, Through 2026
Table 16: Global Market for Marketing Analytics for the Consumer-Packaged Goods Industry, by Region, Through 2026
Table 17: Global Market for Marketing Analytics for the Hospitality and Tourism Industry, by Region, Through 2026
Table 18: Global Market for Marketing Analytics for the Media and Entertainment Industry, by Region, Through 2026
Table 19: Global Market for Marketing Analytics for the Healthcare Industry, by Region, Through 2026
Table 20: Global Market for Marketing Analytics for Other Industries, by Region, Through 2026
Table 21: Global Market for Marketing Analytics, by Region, Through 2026
Table 22: North American Market for Marketing Analytics, by Application, Through 2026
Table 23: North American Market for Marketing Analytics, by Deployment, Through 2026
Table 24: North American Market for Marketing Analytics, by Organization Size, Through 2026
Table 25: North American Market for Marketing Analytics, by End-User Industry, Through 2026
Table 26: North American Market for Marketing Analytics, by Country, Through 2026
Table 27: European Market for Marketing Analytics, by Application, Through 2026
Table 28: European Market for Marketing Analytics, by Deployment, Through 2026
Table 29: European Market for Marketing Analytics, by Organization Size, Through 2026
Table 30: European Market for Marketing Analytics, by End-User Industry, Through 2026
Table 31: European Market for Marketing Analytics, by Country, Through 2026
Table 32: Asia-Pacific Market for Marketing Analytics, by Application, Through 2026
Table 33: Asia-Pacific Market for Marketing Analytics, by Deployment, Through 2026
Table 34: Asia-Pacific Market for Marketing Analytics, by Organization Size, Through 2026
Table 35: Asia-Pacific Market for Marketing Analytics, by End-User Industry, Through 2026
Table 36: Asia-Pacific Market for Marketing Analytics, by Country, Through 2026
Table 37: RoW Market for Marketing Analytics, by Application, Through 2026
Table 38: RoW Market for Marketing Analytics, by Deployment, Through 2026
Table 39: RoW Market for Marketing Analytics, by Organization Size, Through 2026
Table 40: RoW Market for Marketing Analytics, by End-User Industry, Through 2026
Table 41: Accenture Plc: Net Revenue, 2018-2020
Table 42: Accenture Plc: Products and Services
Table 43: Accenture Plc: Recent Developments, 2019-2021
Table 44: Adobe Inc.: Net Revenue, 2018-2020
Table 45: Adobe Inc.: Products and Services
Table 46: Adobe Inc.: Recent Developments, 2019-2021
Table 47: Experian PLC: Net Revenue, 2018-2020
Table 48: Experian Plc: Products and Services
Table 49: Experian Plc: Recent Developments, 2019-2021
Table 50: IBM Corp.: Net Revenue, 2018-2020
Table 51: IBM Corp.: Products and Services
Table 52: IBM Corp.: Recent Developments, 2019-2021
Table 53: Microsoft Corp.: Net Revenue, 2018-2020
Table 54: Microsoft Corp.: Products and Services
Table 55: Microsoft Corp.: Recent Developments, 2019-2021
Table 56: NGData SA: Products and Services
Table 57: Oracle Corp.: Net Revenue, 2018-2020
Table 58: Oracle Corp.: Products and Services
Table 59: Oracle Corp.: Recent Developments, 2019-2021
Table 60: Pegasystems Inc.: Net Revenue, 2018-2020
Table 61: Pegasystems Inc.: Products and Services
Table 62: Pegasystems Inc.: Recent Developments, 2019-2021
Table 63: SAP SE: Net Revenue, 2018-2020
Table 64: SAP SE: Products and Services
Table 65: SAP SE: Recent Developments, 2019-2021
Table 66: SAS Institute Inc.: Net Revenue, 2020
Table 67: SAS Institute Inc.: Products and Services
Table 68: SAS Institute Inc.: Recent Developments, 2019-2021
Table 69: Teradata Corp.: Net Revenue, 2018-2020
Table 70: Teradata Corp.: Products and Services
Table 71: Teradata Corp.: Recent Developments, 2019-2021
Table 72: Wipro Ltd.: Net Revenue, 2019-2020
Table 73: Wipro Ltd.: Products and Services
Table 74: Wipro Ltd.: Recent Developments, 2019-2021
List of Figures
Summary Figure: Global Market for Marketing Analytics, by Region, 2019-2026
Figure 1: Global Market for Marketing Analytics, by Organization Size, 2019-2026
Figure 2: Global Market for Marketing Analytics for Large Enterprises, by Region, 2019-2026
Figure 3: Global Market for Marketing Analytics for Small and Medium Enterprises, by Region, 2019-2026
Figure 4: Global Market for Marketing Analytics, by Deployment, 2019-2026
Figure 5: Global Market for Marketing Analytics for On-premise Deployment, by Region, 2019-2026
Figure 6: Global Market for Marketing Analytics for Cloud Deployment, by Region, 2019-2026
Figure 7: Global Market for Marketing Analytics, by Application, 2019-2026
Figure 8: Global Market for Marketing Analytics for Social Media Marketing, by Region, 2019-2026
Figure 9: Global Market for Marketing Analytics for Email Marketing, by Region, 2019-2026
Figure 10: Global Market for Marketing Analytics for Search Engine Marketing (SEM), by Region, 2019-2026
Figure 11: Global Market for Marketing Analytics for Content Marketing, by Region, 2019-2026
Figure 12: Global Market for Marketing Analytics for Other Marketing Applications, by Region, 2019-2026
Figure 13: Global Market for Marketing Analytics, by End-User Industry, 2019-2026
Figure 14: Global Market for Marketing Analytics for the BFSI Industry, by Region, 2019-2026
Figure 15: Global Market for Marketing Analytics for the Retail Industry, by Region, 2019-2026
Figure 16: Global Market for Marketing Analytics for the Consumer-Packaged Goods Industry, by Region, 2019-2026
Figure 17: Global Market for Marketing Analytics for the Hospitality and Tourism Industry, by Region, 2019-2026
Figure 18: Global Market for Marketing Analytics for the Media and Entertainment Industry, by Region, 2019-2026
Figure 19: Global Market for Marketing Analytics for the Healthcare Industry, by Region, 2019-2026
Figure 20: Global Market for Marketing Analytics for Other Industries, by Region, 2019-2026
Figure 21: Global Market for Marketing Analytics, by Region
Figure 22: Global Market Shares of Marketing Analytics, by Region, 2020
Figure 23: U.S. Market for Marketing Analytics, 2019-2026
Figure 24: Canadian Market for Marketing Analytics, 2019-2026
Figure 25: Mexican Market for Marketing Analytics, 2019-2026
Figure 26: U.K. Market for Marketing Analytics, 2019-2026
Figure 27: German Market for Marketing Analytics, 2019-2026
Figure 28: French Market for Marketing Analytics, 2019-2026
Figure 29: Rest of European Market for Marketing Analytics, 2019-2026
Figure 30: Chinese Market for Marketing Analytics, 2019-2026
Figure 31: Indian Market for Marketing Analytics, 2019-2026
Figure 32: Japanese Market for Marketing Analytics, 2019-2026
Figure 33: Rest of Asia-Pacific Market for Marketing Analytics, 2019-2026
Figure 34: Accenture Plc: Sales Share, by Industry Group, 2020
Figure 35: Accenture Plc: Sales Share, by Type of Work, 2020
Figure 36: Accenture Plc: Sales Share, by Region, 2020
Figure 37: Adobe Inc.: Sales Share, by Business Segment, 2020
Figure 38: Adobe Inc.: Sales Share, by Region, 2020
Figure 39: Experian Plc: Sales Share, by Business Activity, 2020
Figure 40: Experian Plc: Sales Share, by Region, 2020
Figure 41: IBM Corp.: Sales Share, by Business Segment, 2020
Figure 42: IBM Corp.: Sales Share, by Region, 2020
Figure 43: Microsoft Corp.: Sales Share, by Business Segment, 2020
Figure 44: Microsoft Corp.: Sales Share, by Geography, 2020
Figure 45: Oracle Corp.: Sales Share, by Business Segment, 2020
Figure 46: Oracle Corp.: Sales Share, by Region, 2020
Figure 47: Pegasystems Inc.: Sales Share, by Solution Type, 2020
Figure 48: Pegasystems Inc.: Sales Share, by Country/Region, 2020
Figure 49: SAP SE: Sales Share, by Type, 202
Figure 50: SAP SE: Sales Share, by Region, 2020
Figure 51: SAS Institute Inc.: Sales Share, by Industry, 2020
Figure 52: SAS Institute Inc.: Sales Share, by Region, 2020
Figure 53: Teradata Corp.: Sales Share, by Component, 2020
Figure 54: Teradata Corp.: Sales Share, by Region, 2020
Figure 55: Wipro Ltd.: Sales Share, by Operating Segment, 2020
Figure 56: Wipro Ltd.: Sales Share, by Business Segment, 2020
Figure 57: Wipro Ltd.: Sales Share, by Region, 2020
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Executive Summary
Market analytics is defined as the practice of using software for detecting relevant patterns in data to make inform marketing decisions. Businesses across many sectors utilize marketing analytics to make data-driven decisions that optimize marketing spend on the most effective activities. To execute an efficient and profitable marketing plan, businesses must be equipped with the appropriate measurement tools. Marketing analytics enables businesses to precisely assess the effectiveness of their campaigns and make data-driven decisions. Rather than basing marketing initiatives on disparate data sources or assumptions, marketing analytics enables businesses to view the full picture across all marketing channels, enabling them to make informed decisions about their marketing activities.
The global market for marketing analytics has been segmented based on application, deployment, organization size, end-user industry and geography. Based on application, the market for marketing analytics has been segmented into social media marketing, e-mail marketing, search engine marketing, content marketing and others. The dominance of social media marketing in marketing analytics is largely attributed to the increasing usage of social media platforms such as Facebook, Twitter and Instagram in developing economies such as India, Indonesia and Brazil. The availability of affordable internet access and data packages has facilitated the internet's expansion into previously inaccessible areas, enabling marketers to ascertain consumers' needs and design appropriate marketing strategies. Additionally, social media marketing enables marketing teams to strengthen customer relationships and more effectively monitor competition by closely monitoring consumer involvement trends.
The global market for marketing analytics based on organization size was categorized into large enterprises and small and medium enterprises (SMEs). Large enterprises currently dominate the market for marketing analytics and are expected to maintain their dominant position over the forecast period. Large enterprises dominate the market for marketing analytics to large volumes of structured data and a skilled workforce. Large enterprises have significantly increased the adoption of marketing analytics solutions such as customer analytics, campaign analytics and sentiment analytics for efficiently managing the vast databases of customers and assets.
Companies Mentioned
- Accenture Plc
- Adobe Inc.
- Experian Plc
- International Business Machines Corp.
- Microsoft Corp.
- Ngdata Sa
- Oracle Corp.
- Pegasystems Inc.
- SAP SE
- SAS Institute Inc.
- Teradata Corp.
- Wipro Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 137 |
| Published | July 2021 |
| Forecast Period | 2021 - 2026 |
| Estimated Market Value ( USD | $ 3.2 Billion |
| Forecasted Market Value ( USD | $ 6.4 Billion |
| Compound Annual Growth Rate | 14.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 12 |
