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Fitness Tracker Market Size, Share & Trends Analysis Report By Type (Smart Watches, Smart Bands), By Application (Glucose Monitoring, Sports), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2023-2030

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    Report

  • 120 Pages
  • June 2023
  • Region: Global
  • Grand View Research
  • ID: 5390580
Description Jump to:
The global fitness tracker market size is expected to reach USD 162.75 billion by 2030, according to this report. The market is expected to expand at a CAGR of 17.6% from 2023 to 2030. The increasing prevalence of chronic diseases such as obesity, diabetes and heart diseases is one of the major drivers of the fitness tracker market. According to World Health Organization (WHO), approximately more than 1 billion people in the world are obese, and they estimate that by 2050, the number of less healthy people would increase up to 167million.

In September 2022, Fitbit Inc. launched Sense 2 and Versa 4, both are compatible with android and iOS. The advanced features include PPG algorithm and FitBit ECG app which can detect atrial fibrillation, heart rate variability, and blood glucose tracking.

The pandemic of COVID-19 has impacted the market positively. It has led to awareness with respect to health and fitness, thereby resulting in an increase in the adoption of fitness trackers. Furthermore, the market players had introduced specific tracking indications during the pandemic to capture the growing market demand and changing consumer requirements. For instance, Fitbit, Inc., in 2020, launched Sense with ECG monitor, SpO2 level monitor and stress management features for catering to the growing demand.

Fitness Tracker Market Report Highlights

  • The smartwatch segment accounted for the largest revenue share of 48.7% in 2022. Continuous product developments with respect to features and functions, will drive the segment growth over the years to come
  • In 2022, the online distribution channel segment dominated the global market with a share of 64.8%
  • In 2022, North America held the highest revenue share of 42.2% owing to the rise in awareness and adoption of fitness trackers
  • Asia Pacific, on the other hand, is anticipated to have the highest rate of growth in the regional market from 2023 to 2030 as a result of the high adoption of fitness trackers in the working-class population
  • The running application segment held the maximum revenue share of 22.8% in 2022. High competition and consumer preferences have led to the availability of most of these applications in the majority of fitness tracking

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.1.1. Type
1.1.2. Application
1.1.3. Distribution channel
1.1.4. Regional scope
1.1.5. Estimates and forecast timeline
1.2. Research Methodology
1.3. Information Procurement
1.3.1. Purchased database
1.3.2. GVR’s internal database
1.3.3. Secondary sources
1.3.4. Primary research
1.3.5. Details of primary research
1.4. Information or Data Analysis
1.4.1. Data analysis models
1.5. Market Formulation & Validation
1.6. Model Details
1.6.1. Commodity flow analysis (Model 1)
1.6.1.1. Approach 1: Commodity flow approach
1.6.2. Volume price analysis (Model 2)
1.6.2.1. Approach 2: Volume price analysis
1.7. List of Secondary Sources
1.8. List of Primary Sources
1.9. Objectives
1.9.1. Objective 1
1.9.2. Objective 2
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Type outlook
2.2.2. Application outlook
2.2.3. Distribution channel outlook
2.2.4. Regional outlook
2.3. Competitive Insights
Chapter 3. Fitness Tracker Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Market Dynamics
3.2.1. Market driver analysis
3.2.2. Market restraint analysis
3.3. Fitness Tracker Market Analysis Tools
3.3.1. Industry analysis - Porter’s
3.3.1.1. Supplier power
3.3.1.2. Buyer power
3.3.1.3. Substitution threat
3.3.1.4. Threat of new entrant
3.3.1.5. Competitive rivalry
3.3.2. PESTEL analysis
3.3.2.1. Political landscape
3.3.2.2. Technological landscape
3.3.2.3. Economic landscape
3.3.3. Market entry strategies
3.3.4. Covid-19 Impact Analysis
Chapter 4. Fitness Tracker Market: Type Estimates & Trend Analysis
4.1. Definitions and Scope
4.1.1. Smart Watches
4.1.2. Smart Bands
4.1.3. Smart Clothing
4.1.4. Others
4.2. Product Market Share, 2022 & 2030
4.3. Segment Dashboard
4.4. Global Product Market by Type Outlook
4.5. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
4.5.1. Smart Watches
4.5.1.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
4.5.2. Smart Bands
4.5.2.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
4.5.3. Smart Clothing
4.5.3.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
4.5.4. Others
4.5.4.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
Chapter 5. Fitness Tracker Market: Application Estimates & Trend Analysis
5.1. Definitions and Scope
5.1.1. Heart rate tracking
5.1.2. Sleep monitoring
5.1.3. Glucose monitoring
5.1.4. Sports
5.1.5. Running Tracking
5.1.6. Cycling Tracking
5.1.7. Others
5.2. Application, 2022 & 2030
5.3. Segment Dashboard
5.4. Fitness Tracker Market: by Application Outlook
5.5. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
5.5.1. Heart rate tracking
5.5.1.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
5.5.2. Sleep monitoring
5.5.2.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
5.5.3. Glucose monitoring
5.5.3.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
5.5.4. Sports
5.5.4.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
5.5.5. Running Tracking
5.5.5.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
5.5.6. Cycling Tracking
5.5.6.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
5.5.7. Others
5.5.7.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
Chapter 6. Fitness Tracker Market: Distribution Channel Estimates & Trend Analysis
6.1. Definitions and Scope
6.1.1. Online
6.1.2. Offline
6.2. Distribution channel, 2022 & 2030
6.3. Segment Dashboard
6.4. Fitness Tracker Market: by Distribution channel Outlook
6.5. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
6.5.1. Online
6.5.1.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
6.5.2. Offline
6.5.2.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
Chapter 7. Fitness Tracker Market: Regional Estimates & Trend Analysis
7.1. Regional Market Share Analysis, 2022 & 2030
7.2. Regional Market Dashboard
7.3. Regional Market Snapshot
7.4. SWOT Analysis, by Factor (Political & Legal, Economic and Technological)
7.4.1. North America
7.4.2. Europe
7.4.3. Asia Pacific
7.4.4. Latin America
7.4.5. Middle East and Africa
7.5. Market Size, & Forecasts and Trend Analysis, 2022 to 2030:
7.6. North America
7.6.1. U.S.
7.6.1.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.6.2. Canada
7.6.2.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.7. Europe
7.7.1. UK
7.7.1.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.7.2. Germany
7.7.2.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.7.3. France
7.7.3.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.7.4. Italy
7.7.4.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.7.5. Spain
7.7.5.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.7.6. Norway
7.7.6.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.7.7. Denmark
7.7.7.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.7.8. Sweden
7.7.8.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.8. Asia Pacific
7.8.1. Japan
7.8.1.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.8.2. China
7.8.2.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.8.3. India
7.8.3.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.8.4. Australia
7.8.4.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.8.5. South Korea
7.8.5.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.9. Latin America
7.9.1. Brazil
7.9.1.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.9.2. Mexico
7.9.2.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.9.3. Argentina
7.9.3.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.10. MEA
7.10.1. South Africa
7.10.1.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.10.2. Saudi Arabia
7.10.2.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.10.3. UAE
7.10.3.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
7.10.4. Kuwait
7.10.4.1. Market estimates and forecast, 2018 - 2030 (Revenue, USD Million)
Chapter 8. Competitive Landscape
8.1. Recent Developments & Impact Analysis, By Key Market Participants
8.2. Company/Competitive Categorization
8.2.1. Innovators
8.2.2. Market leaders
8.2.3. Emerging players
8.3. Company Market Position Analysis
8.4. Company Profiles
8.4.1. Apple, Inc.
8.4.1.1. Company overview
8.4.1.2. Financial performance
8.4.1.3. Product benchmarking
8.4.1.4. Strategic initiatives
8.4.2. Fitbit, Inc.
8.4.2.1. Company overview
8.4.2.2. Financial performance
8.4.2.3. Product benchmarking
8.4.2.4. Strategic initiatives
8.4.3. Garmin Ltd.
8.4.3.1. Company overview
8.4.3.2. Financial performance
8.4.3.3. Product benchmarking
8.4.3.4. Strategic initiatives
8.4.4. Ambiotex GmbH
8.4.4.1. Company overview
8.4.4.2. Financial performance
8.4.4.3. Product benchmarking
8.4.4.4. Strategic initiatives
8.4.5. Samsung Electronics Co. Ltd
8.4.5.1. Company overview
8.4.5.2. Financial performance
8.4.5.3. Product benchmarking
8.4.5.4. Strategic initiatives
8.4.6. Fossil Group, Inc.
8.4.6.1. Company overview
8.4.6.2. Financial performance
8.4.6.3. Product benchmarking
8.4.6.4. Strategic initiatives
8.4.7. Huawei Technologies Co. Ltd
8.4.7.1. Company overview
8.4.7.2. Financial performance
8.4.7.3. Product benchmarking
8.4.7.4. Strategic initiatives
List of Tables
1. List of Abbreviation
2. North America Fitness tracker market, by region, 2018-2030 (USD Million)
3. North America Fitness tracker market, by type, 2018-2030 (USD Million)
4. North America Fitness tracker market, by application, 2018-2030 (USD Million)
5. North America Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
6. U.S. Fitness tracker market, by type, 2018-2030 (USD Million)
7. U.S. Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
8. U.S. Fitness tracker market, by application, 2018-2030 (USD Million)
9. Canada Fitness tracker market, by type, 2018-2030 (USD Million)
10. Canada Fitness tracker market, by application, 2018-2030 (USD Million)
11. Canada Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
12. Europe Fitness tracker market, by region, 2018-2030 (USD Million)
13. Europe Fitness tracker market, by type, 2018-2030 (USD Million)
14. Europe Fitness tracker market, by application, 2018-2030 (USD Million)
15. Europe Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
16. UK Fitness tracker market, by type, 2018-2030 (USD Million)
17. UK Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
18. UK Fitness tracker market, by application, 2018-2030 (USD Million)
19. Germany Fitness tracker market, by type, 2018-2030 (USD Million)
20. Germany Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
21. Germany Fitness tracker market, by application, 2018-2030 (USD Million)
22. Italy Fitness tracker market, by type, 2018-2030 (USD Million)
23. Italy Fitness tracker market, by application, 2018-2030 (USD Million)
24. Italy Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
25. France Fitness tracker market, by type, 2018-2030 (USD Million)
26. France Fitness tracker market, by application, 2018-2030 (USD Million)
27. France Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
28. Spain Fitness tracker market, by type, 2018-2030 (USD Million)
29. Spain Fitness tracker market, by application, 2018-2030 (USD Million)
30. Spain Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
31. Norway Fitness tracker market, by type, 2018-2030 (USD Million)
32. Norway Fitness tracker market, by application, 2018-2030 (USD Million)
33. Norway Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
34. Denmark Fitness tracker market, by type, 2018-2030 (USD Million)
35. Denmark Fitness tracker market, by application, 2018-2030 (USD Million)
36. Denmark Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
37. Sweden Fitness tracker market, by type, 2018-2030 (USD Million)
38. Sweden Fitness tracker market, by application, 2018-2030 (USD Million)
39. Sweden Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
40. Asia Pacific Fitness tracker market, by region, 2018-2030 (USD Million)
41. Asia Pacific Fitness tracker market, by type, 2018-2030 (USD Million)
42. Asia Pacific Fitness tracker market, by application, 2018-2030 (USD Million)
43. Asia Pacific Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
44. Japan Fitness tracker market, by type, 2018-2030 (USD Million)
45. Japan Fitness tracker market, by application, 2018-2030 (USD Million)
46. Japan Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
47. India Fitness tracker market, by type, 2018-2030 (USD Million)
48. India Fitness tracker market, by application, 2018-2030 (USD Million)
49. India Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
50. China Fitness tracker market, by type, 2018-2030 (USD Million)
51. China Fitness tracker market, by application, 2018-2030 (USD Million)
52. China Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
53. Australia Fitness tracker market, by type, 2018-2030 (USD Million)
54. Australia Fitness tracker market, by application, 2018-2030 (USD Million)
55. Australia Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
56. South Korea Fitness tracker market, by type, 2018-2030 (USD Million)
57. South Korea Fitness tracker market, by application, 2018-2030 (USD Million)
58. South Korea Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
59. Latin America Fitness tracker market, by region, 2018-2030 (USD Million)
60. Latin America Fitness tracker market, by type, 2018-2030 (USD Million)
61. Latin America Fitness tracker market, by application, 2018-2030 (USD Million)
62. Latin America Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
63. Brazil Fitness tracker market, by type, 2018-2030 (USD Million)
64. Brazil Fitness tracker market, by application, 2018-2030 (USD Million)
65. Brazil Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
66. Mexico Fitness tracker market, by type, 2018-2030 (USD Million)
67. Mexico Fitness tracker market, by application, 2018-2030 (USD Million)
68. Mexico Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
69. Argentina Fitness tracker market, by type, 2018-2030 (USD Million)
70. Argentina Fitness tracker market, by application, 2018-2030 (USD Million)
71. Argentina Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
72. MEA Fitness tracker market, by region, 2018-2030 (USD Million)
73. MEA Fitness tracker market, by type, 2018-2030 (USD Million)
74. MEA Fitness tracker market, by application, 2018-2030 (USD Million)
75. MEA Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
76. South Africa Fitness tracker market, by type, 2018-2030 (USD Million)
77. South Africa fitness tracker market, by application, 2018-2030 (USD Million)
78. South Africa Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
79. Saudi Arabia Fitness tracker market, by type, 2018-2030 (USD Million)
80. Saudi Arabia Fitness tracker market, by application, 2018-2030 (USD Million)
81. Saudi Arabia Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
82. UAE Fitness tracker market, by type, 2018-2030 (USD Million)
83. UAE Fitness tracker market, by application, 2018-2030 (USD Million)
84. UAE Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
85. Kuwait Fitness tracker market, by type, 2018-2030 (USD Million)
86. Kuwait Fitness tracker market, by application, 2018-2030 (USD Million)
87. Kuwait Fitness tracker market, by distribution channel, 2018-2030 (USD Million)
List of Figures
1. Market research process
2. Data triangulation techniques
3. Primary research pattern
4. Market research approaches
5. Value-chain-based sizing & forecasting
6. QFD modeling for market share assessment
7. Market formulation & validation
8. Fitness tracker market: market outlook
9. Fitness tracker market competitive insights
10. Parent market outlook
11. Related/ancillary market outlook
12. Industry value chain analysis
13. Fitness tracker market driver impact
14. Fitness tracker market restraint impact
15. Fitness tracker market strategic initiatives analysis
16. Fitness tracker market: type movement analysis
17. Fitness tracker market: type outlook and key takeaways
18. Fitness tracker market: application movement analysis
19. Fitness tracker market: application outlook and key takeaways
20. Fitness tracker market: distribution channel movement analysis
21. Fitness tracker market: distribution channel outlook and key takeaways
22. Fitness tracker market: regional movement analysis
23. Fitness tracker market: regional outlook and key takeaways
24. North America: SWOT
25. Europe SWOT
26. Asia Pacific SWOT
27. Latin America SWOT
28. MEA SWOT
29. North America, by country
30. North America market estimates and forecast, 2018-2030
31. U.S. market estimates and forecast, 2018-2030
32. Canada market estimates and forecast, 2018-2030
33. Europe market estimates and forecast, 2018-2030
34. UK market estimates and forecast, 2018-2030
35. Germany market estimates and forecast, 2018-2030
36. France market estimates and forecast, 2018-2030
37. Italy market estimates and forecast, 2018-2030
38. Spain market estimates and forecast, 2018-2030
39. Norway market estimates and forecast, 2018-2030
40. Denmark market estimates and forecast, 2018-2030
41. Sweden market estimates and forecast, 2018-2030
42. Asia Pacific market estimates and forecast, 2018-2030
43. China market estimates and forecast, 2018-2030
44. Japan market estimates and forecast, 2018-2030
45. India market estimates and forecast, 2018-2030
46. Australia market estimates and forecast, 2018-2030
47. South Korea market estimates and forecast, 2018-2030
48. Latin America market estimates and forecast, 2018-2030
49. Brazil market estimates and forecast, 2018-2030
50. Mexico market estimates and forecast, 2018-2030
51. Argentina market estimates and forecast, 2018-2030
52. Middle East and Africa. market estimates and forecast, 2018-2030
53. South Africa market estimates and forecast, 2018-2030
54. Saudi Arabia market estimates and forecast, 2018-2030
55. UAE market estimates and forecast, 2018-2030
56. Kuwait market estimates and forecast, 2018-2030

Companies Mentioned

  • Apple, Inc.
  • Fitbit, Inc.
  • Garmin Ltd.
  • Ambiotex GmbH
  • Samsung Electronics Co. Ltd
  • Fossil Group, Inc.
  • Huawei Technologies Co. Ltd

Methodology

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Table Information

Report AttributeDetails
No. of Pages120
PublishedJune 2023
Forecast Period2022 - 2030
Estimated Market Value ( USD ) in 2022 $ 44.8 Billion
Forecasted Market Value ( USD ) by 2030 $ 162.75 Billion
Compound Annual Growth Rate17.6%
Regions CoveredGlobal
No. of Companies Mentioned7

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