Non-Alcoholic Beverages Packaging Opportunities - New Packaging Formats and Value-added Features

Category Packaging Opportunities: Non-Alcoholic Beverages explores new packaging formats and value-added features in the non-alcoholic beverages categories, using examples from the analyst's Pack-Track innovation tool.

With a huge and varied range of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. By using packaging to improve convenience and functionality it is possible to adapt to changing consumer lifestyles. Packaging can also be used to help create striking and sophisticated presentations to appeal to consumers seeking more enhanced experiences for increased home-based usage occasions. In response to consumer demand for greater sustainability in packaging, we are seeing easily recycled formats, greater use of recycled and alternative materials, and the introduction of refill options. We have used the analyst's Pack-Track packaging innovation tool to identify new packaging developments within the non-alcoholic beverages categories, and this report discusses special features and benefits of examples we like, and how they fit in with current consumer trends within the analyst's TrendSights framework.

Your key questions answered:

What drives packaging innovations in non-alcoholic beverages?
What notable new formats and value-added features have been introduced in the non-alcoholic beverages categories in recent years?

Which consumer trends have these packaging innovations capitalized on?
How can non-alcoholic beverages manufacturers use packaging to stay ahead of the game in a crowded marketplace?

Scope

- In order to be more successful brand owners are adjusting their packs to the changing lifestyle needs of consumers.
- Enhancing convenience and functionality through packaging adds value for consumers in the current economic climate, while single-serve packs and formats that facilitate quick preparation provide handy, easy-grab solutions.
- Packaging can also be used to help create memorable and enhanced experiences to appeal to consumers who are looking for to experiment.
- In responding to consumer demands for improved packaging sustainability, some brand owners are looking to recycled materials and easily recycled packs, while others are launching refill options or formats using alternative materials, thereby reducing reliance on petroleum-based plastics.

Reasons to Buy

- Use the analyst's Category Packaging Opportunities reports to inspire innovation.
- Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.
- Appreciate the importance of added functionality of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.