United States of America (USA) Sports Broadcasting Media (Television and Telecommunications) Landscape

The United States of America Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in the USA today, with top-level data and detailed forecasts of key indicators up to 2026. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

• Total pay-TV subscriptions will decrease by 20.6 million over the 2021-2026 forecast period, reaching 46.1 million in 2026.
• The USA’s appetite for on-demand entertainment will lead to SVOD accounts growing at a CAGR of 6.9% over the 2021-2026 forecast period, reaching 444.4 million in 2026.
• USA' smartphone subscription penetration of population reached an estimated 84.1% in 2021. Over the forecast period, the smartphone subscription penetration of the population will rise to 106.3% by 2026.

Scope

• The traditional broadcast networks still lead, with CBS being the country’s most-watched network of 2021, followed by NBC, ABC and Fox.
• Pay-TV operators had an estimated 66.8 million subscribers in 2021, a 10.5% fall from 2020.
• The USA had an estimated 318.7 million SVOD accounts at the end of 2021, an increase of 48.2 million or 17.8% from 2020.
• 4G is the leading mobile technology with an estimated 80.1% share of the total mobile subscriptions in 2021.
• Cable held an estimated 68.6% share of the total fixed broadband access lines in 2021. However, we expect cable subscription share to decline to 65.6% by 2026, as other technologies like fiber and fixed wireless access continue to grow over the forecast period.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the USA television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• The report examines the assumptions and drivers behind ongoing and upcoming trends in the USA pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 26 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.