The social media management market is projected to grow from USD 17.5 billion in 2022 to USD 51.8 billion by 2027, at a compound annual growth rate (CAGR) of 24.2% during the forecast period. The social media management market is expected to reap significant gains during the forecast period, driven by the increasing affinity of organizations towards social media marketing. Few other factors accelerating the market growth include increasing uptake of social media analytics platforms for gathering customer intelligence, growing need to devise new business strategies through search engine marketing, reducing turn-around times for customer query resolution through social media channels, and enterprises looking for new target markets through social media outreach.
The major market players, such as Adobe, IBM, Google, Oracle, Salesforce, Sprout Social, and Hootsuite have adopted numerous growth strategies, which include acquisitions, new product launches, product enhancements, and business expansions, to enhance their market shares.
By component, Professional Services to register for the largest market size during the forecast period
Professional services in the social media management market include implementation, consulting, training, and support provided by social media management vendors, professionals, or experts. Vendors offer a broad range of services with the help of innovative technologies, tools, and strategies to meet organizations' enhanced productivity and social media management needs. They also offer business requirement assessment and customized implementation and assist with the deployment of social media management solutions via industry-defined best practices. These services are normally given as an add-on after the purchase of the solutions. Some companies do not have the expertise to manage the infrastructure successfully. Hence, they outsource it to third parties who could provide such services. These services are integral to deploying a solution, including support, handling, and maintenance.
By organization size, Large Enterprises to register higher CAGR during the forecast period
In the social media management market study, organizations with revenue less than USD 10 million are referred to as Small Enterprises. These organizations contribute a significant share of the global social media management market. Their revenue share is expected to grow rapidly during the forecast period. Small Enterprises serve niche markets; with their limited resources, they continue to struggle to reach a global audience and expand their customer base. Social media provides an effective solution for small enterprises and enables them to reach a global audience easily and cost-effectively. It leads to high demand for social media management solutions in the small enterprises segment. Moreover, the rising number of Small Enterprises, especially in the high growth markets such as Asia Pacific and the Middle East, is leading to the high growth of the small enterprises segment.
Europe, Middle East & Africa to witness highest CAGR during the forecast period
The Middle East and Africa have been going through phenomenal technological advancements over the years. Vendors like Oracle, IBM, and SAS have already started providing social media management solutions in this region. Moreover, stabilized economies, trade increases, and population growth are creating high-growth opportunities for social media management solutions, including analytics in this region. Moreover, demographic trends, social challenges, and rapid urbanization in the Middle East and Africa create huge pressure on existing general infrastructure, resulting in an increased demand for new infrastructure. In addition, a heavy penetration of social media and smartphones among the target audiences serves as a basis for the development of a digital sector and fuels the adoption of social media management tools in the Middle East. Design and development of cost-effective and secured Solutions with cloud deployment options would enhance the market growth in the SME segment in Africa.
Europe, the Middle East, and Africa follow North America in terms of the social media management market share. A sound set of regulations governing marketing initiatives exists in Europe, the Middle East, and Africa. When it comes to promotions on social media platforms, the regulations are less clear and apply mostly at the country level. Several nations, including the UK, Germany, Switzerland, and France, are incorporating social media management tools into their existing BI portfolio, thus delivering quick and actionable insights to drive economic growth. Increasing focus on cloud deployments, increased automation, and data processing platforms drive organizations to drain valuable insights from social media data.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the social media management market.
- By Company: Tier I: 62%, Tier II: 23%, and Tier III: 15%
- By Designation: C-Level Executives: 38%, D-Level Executives: 30%, and Managers: 32%
- By Region: Asia Pacific: 35%, Europe: 20%, North America: 40%, and the Rest of the World: 5%
The report includes the study of key players offering social media management solutions. It profiles major vendors in the social media management market. The major players in the social media management market include Adobe (US), IBM (US), Google (US), Oracle (US), Salesforce (US), Sprout Social (US), Hootsuite (Canada), Meltwater (US), Sprinklr (US), Digimind (France), HubSpot (US), Qualtrics (US), Khoros (US), Cision (US), Zoho (India), Netbase (US), Talkwalker (Luxembourg), Buffer (US), Agorapulse (France), Sendible (UK), MavSocial (US), Emplifi (US), Synthesio (US), Eclincher (US), CreatorIQ (US), Slate Teams (US), Hunter Digital (US), AlchemyWorx (US), KAWO (China), Make Your Mark Digital (US), The Cirqle (Netherlands), Affable.ai (US), Loomly (US), Altorise (India), Socinova (India), and Promo Republic (US).
Research Coverage
The research study for the social media management market involved extensive secondary sources, directories, journals, and paid databases. Primary sources were mainly Interviews with Experts from the core and related industries, preferred social media management providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information and assess the market’s prospects.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall social media management market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
Table of Contents
1 Introduction
1.1 Study Objectives
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regional Scope
1.3.3 Years Considered
1.4 Currency Considered
1.5 Stakeholders
1.6 Summary of Changes
2 Research Methodology
2.1 Research Data
Figure 1 Social Media Management Market: Research Design
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Primary Interviews
2.1.2.2 Breakup of Primary Sources
2.1.2.3 Key Industry Insights
2.2 Market Breakup and Data Triangulation
Figure 2 Data Triangulation
2.3 Market Size Estimation
Figure 3 Social Media Management Market: Top-Down and Bottom-Up Approaches
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
Figure 4 Market Size Estimation Methodology - Approach 1 (Supply-Side): Revenue Generated by Offering Social Media Management Solutions/Services
Figure 5 Market Size Estimation Methodology - Approach 2, Bottom-Up (Supply-Side): Collective Revenue Generated by Offering All Social Media Management Solutions/Services
Figure 6 Market Size Estimation Methodology - Approach 3, Bottom-Up (Supply-Side): Collective Revenue Generated by Offering All Social Media Management Solutions/Services
Figure 7 Market Size Estimation Methodology - Approach 4, Bottom-Up (Demand-Side): Share of Social Media Management Through Overall Social Media Management Spending
2.4 Market Forecast
Table 1 Factor Analysis
2.5 Assumptions
2.6 Limitations
2.7 Impact of Recession on Social Media Management Market
3 Executive Summary
Table 2 Social Media Management Market Size and Growth Rate, 2018-2021 (USD Million, Y-O-Y %)
Table 3 Market Size and Growth Rate, 2022-2027 (USD Million, Y-O-Y %)
Figure 8 Solutions Segment to Dominate Market in 2022
Figure 9 Social Media Marketing Segment to Hold Largest Market Share in 2022
Figure 10 Professional Services Segment to Dominate Market in 2022
Figure 11 Training and Support Services Segment to Lead Market in 2022
Figure 12 Sales and Marketing Segment to Hold Largest Market Share in 2022
Figure 13 Large Enterprises Segment to Dominate Market in 2022
Figure 14 On-Premises Segment to Hold Larger Market Share in 2022
Figure 15 Healthcare & Life Sciences Segment to Register Highest CAGR in 2022
Figure 16 North America to Hold Largest Market Share in 2022
4 Premium Insights
4.1 Attractive Opportunities for Players in Market
Figure 17 Growing Need to Improve ROI and Overall Social Media Strategy
4.2 Overview of Recession Impact on the Global Market
Figure 18 Market to Witness Decline in Y-O-Y Growth in 2022
4.3 Market, by Top Three Applications
Figure 19 Risk Management and Fraud Detection Segment to Register Highest CAGR During Forecast Period
4.4 North American Market, by Component and Top Three Verticals
Figure 20 Solutions and Bfsi Segments to Hold Largest Shares of the North American Market in 2022
4.5 Market, by Region
Figure 21 North America to Hold Largest Market Share in 2022
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
Figure 22 Market: Drivers, Restraints, Opportunities, and Challenges
5.2.1 Drivers
5.2.1.1 Increasing Focus on Competitive Intelligence
5.2.1.2 Growing Need for Search ROI for Social Media Strategy
5.2.1.3 Enhancement of Customer Experience with Social Media Management
5.2.1.4 Increase in User Engagement with Social Media Using Smartphones
Figure 23 Region-Wise Social Media Penetration
5.2.2 Restraints
5.2.2.1 Regulatory and Compliance Constraints
5.2.2.2 Lack of Common Standards and Laws
5.2.2.3 Complexities in Workflow Management
5.2.3 Opportunities
5.2.3.1 Voluminous Data Generation Through Social Media Platforms
Figure 24 Total Number of Social Media Users Worldwide, 2017-2020 (Billion)
5.2.3.2 Increase in Cloud Adoption
5.2.3.3 High Adoption of Social Media Management Solutions Among Small and Medium-Sized Enterprises (SMEs)
5.2.4 Challenges
5.2.4.1 Lack of Standard Measures for Social Media Management Platforms
5.2.4.2 Lack of Single Solution to Manage Unstructured Data
5.3 Social Media Management: Evolution
Figure 25 Evolution of Market
5.4 Ecosystem Analysis
Figure 26 Market: Ecosystem Analysis
5.5 Case Study Analysis
5.5.1 Case Study 1: Met Police Leverages Sprinklr to Meet Growing Demand for Services on Social Channels
5.5.2 Case Study 2: Ocbc Streamlined Customer Service and Engaged Customers Using Hootsuite Tool
5.5.3 Case Study 3: Momentive Deployed Hubspot CRM to Improve and Simplify Marketing Processes
5.5.4 Case Study 4: Khoros Supported Tv 2's Social Media Awareness Campaign by Encouraging Positive Social Media Discourse
5.5.5 Case Study 5: Sprinklr and Linkedin Enabled Highly Scalable and Seamless Campaign Management Experience
5.5.6 Case Study 6: Airfluencers Unleashed Influencer Marketing with Help of Oracle
5.5.7 Case Study 7: Lenovo Created Holistic Social Media Strategy with Sprinklr Advocacy
5.5.8 Case Study 8: Zoo Zurich Used Social to Proactively Engage in Conversations with Visitors
5.5.9 Case Study 9: Olive and Milo Turned to Sendible to Manage Their Growing Client List
5.5.10 Case Study 10: Shell Chose Sprinklr's Industry-Leading Unified Customer Experience Management (Unified-Cxm) Platform to Unify Siloed Teams, Processes, and Tools
5.5.11 Case Study 11: Sage Restaurant Group Used Sendible to Portray Brand Image of Every Restaurant Accurately
5.5.12 Case Study 12: Philips Implemented Sprinklr Modern Advertising to Work with 100 Agency Partners Globally
5.5.13 Case Study 13: Eurpac Increased Its Social Media Followers by 47% Using Hootsuite Publisher
5.6 Supply Chain Analysis
Figure 27 Market: Supply Chain Analysis
Table 4 Market: Supply Chain Analysis
5.7 Regulatory Analysis
5.7.1 General Data Protection Regulation
5.7.2 Health Insurance Portability and Accountability Act
5.7.3 Payment Card Industry Data Security Standard (Pci Dss)
5.7.4 Gramm-Leach-Bliley Act (Glba)
5.8 Patent Analysis
5.8.1 Methodology
5.8.2 Document Type
Table 5 Patents Filed, 2019-2022
5.8.3 Innovations and Patent Applications
Figure 28 Annual Number of Patents Granted, 2019-2022
5.8.4 Top Applicants
Figure 29 Top 10 Patent Applicants, 2019-2022
5.9 Key Conferences and Events, 2023-2024
Table 6 Market: Detailed List of Conferences and Events
5.10 Technology Analysis
5.10.1 Social Media Management and Artificial Intelligence (AI)
5.10.2 Social Media Management and Machine Learning (ML)
5.10.3 Social Media Management and Big Data
5.10.4 Social Media Management and Augmented Reality (Ar)
5.10.5 Social Media Management and Blockchain
5.10.6 Social Media Management and Internet of Things (IoT)
5.11 Pricing Analysis
Table 7 Average Selling Pricing Analysis, 2022
5.12 Porter's Five Forces Analysis
Table 8 Impact of Each Force on Market
Figure 30 Market: Porter's Five Forces Analysis
5.12.1 Threat of New Entrants
5.12.2 Threat of Substitutes
5.12.3 Bargaining Power of Suppliers
5.12.4 Bargaining Power of Buyers
5.12.5 Intensity of Competitive Rivalry
5.13 Key Stakeholders and Buying Criteria
5.13.1 Key Stakeholders in Buying Process
Figure 31 Influence of Stakeholders on Buying Process for Top Three Applications
Table 9 Influence of Stakeholders on Buying Process for Top Three Applications
5.13.2 Buying Criteria
Figure 32 Key Buying Criteria for Top Three Applications
Table 10 Key Buying Criteria for Top Three Applications
5.14 Trends/Disruptions Impacting Buyers/Clients of Market
Figure 33 Market: Trends/Disruptions Impacting Buyers/Clients
6 Social Media Management Market, by Component
6.1 Introduction
6.1.1 Component: Market Drivers
Figure 34 Services Segment to Register Higher CAGR During Forecast Period
Table 11 Market, by Component, 2018-2021 (USD Million)
Table 12 Market, by Component, 2022-2027 (USD Million)
6.2 Solutions
Table 13 Solutions: Market, by Region, 2018-2021 (USD Million)
Table 14 Solutions: Market, by Region, 2022-2027 (USD Million)
6.2.1 Social Media Marketing
6.2.1.1 Social Media Marketing Targets Audiences Through Social Media Channels and Engages Them Effectively
6.2.1.1.1 Social Ad Technology and Selling
6.2.1.1.2 Social Advocacy
Table 15 Social Media Marketing: Social Media Management Market, by Region, 2018-2021 (USD Million)
Table 16 Social Media Marketing: Market, by Region, 2022-2027 (USD Million)
6.2.2 Social Media Listening, Monitoring, and Analytics
6.2.2.1 Social Media Listening, Monitoring, and Analytics Impact Success of Organizations
6.2.2.1.1 Social Media Listening and Monitoring
6.2.2.1.2 Social Media Analytics
Table 17 Social Media Listening, Monitoring, and Analytics: Market, by Region, 2018-2021 (USD Million)
Table 18 Social Media Listening, Monitoring, and Analytics: Market, by Region, 2022-2027 (USD Million)
6.2.3 Social Media Asset and Content Management
6.2.3.1 Social Media Asset and Content Management Enables Companies to Optimize Social Media Content Effectively
Table 19 Social Media Asset and Content Management: Market, by Region, 2018-2021 (USD Million)
Table 20 Social Media Asset and Content Management: Market, by Region, 2022-2027 (USD Million)
6.2.4 Social Media Risk and Compliance Management
6.2.4.1 Risk and Compliance Management Incorporates Integrity and Security of Content Published on Social Media
Table 21 Social Media Risk and Compliance Management: Market, by Region, 2018-2021 (USD Million)
Table 22 Social Media Risk and Compliance Management: Market, by Region, 2022-2027 (USD Million)
6.3 Services
Figure 35 Managed Services Segment to Register Higher CAGR During Forecast Period
Table 23 Social Media Management Market, by Services, 2018-2021 (USD Million)
Table 24 Market, by Services, 2022-2027 (USD Million)
Table 25 Services: Market, by Region, 2018-2021 (USD Million)
Table 26 Services: Market, by Region, 2022-2027 (USD Million)
6.3.1 Professional Services
Figure 36 Training and Support Services Sub-Segment to Register Highest CAGR During Forecast Period
Table 27 Market, by Professional Service, 2018-2021 (USD Million)
Table 28 Market, by Professional Service, 2022-2027 (USD Million)
Table 29 Professional Services: Market, by Region, 2018-2021 (USD Million)
Table 30 Professional Services: Market, by Region, 2022-2027 (USD Million)
6.3.1.1 Implementation and Consulting Services
6.3.1.1.1 Implementation and Consulting Services Provide Enhanced Strategic Outlook
Table 31 Implementation and Consulting Services: Market, by Region, 2018-2021 (USD Million)
Table 32 Implementation and Consulting Services: Market, by Region, 2022-2027 (USD Million)
6.3.1.2 Training and Support Services
6.3.1.2.1 Training and Support Services Enable Customers to Use Social Management Solutions Optimally
Table 33 Training and Support Services: Market, by Region, 2018-2021 (USD Million)
Table 34 Training and Support Services: Market, by Region, 2022-2027 (USD Million)
6.3.2 Managed Services
Table 35 Managed Services: Market, by Region, 2018-2021 (USD Million)
Table 36 Managed Services: Market, by Region, 2022-2027 (USD Million)
7 Social Media Management Market, by Deployment Mode
7.1 Introduction
7.1.1 Deployment Mode: Market Drivers
Figure 37 Cloud Segment to Register Higher CAGR During Forecast Period
Table 37 Market, by Deployment Mode, 2018-2021 (USD Million)
Table 38 Market, by Deployment Mode, 2022-2027 (USD Million)
7.2 On-Premises
7.2.1 On-Premises Deployment Mode Caters to Business Needs of Organizations
Table 39 On-Premises: Market, by Region, 2018-2021 (USD Million)
Table 40 On-Premises: Market, by Region, 2022-2027 (USD Million)
7.3 Cloud
7.3.1 Cloud-based Solutions Preferred by Small and Medium-Sized Enterprises Attributed to Low Costs
Table 41 Cloud: Market, by Region, 2018-2021 (USD Million)
Table 42 Cloud: Market, by Region, 2022-2027 (USD Million)
8 Social Media Management Market, by Organization Size
8.1 Introduction
8.1.1 Organization Size: Market Drivers
Figure 38 Large Enterprises Segment to Hold Larger Market Share During Forecast Period
Table 43 Social Media Market Management Market, by Organization Size, 2018-2021 (USD Million)
Table 44 Social Media Market Management Market, by Organization Size, 2022-2027 (USD Million)
8.2 Small Enterprises
8.2.1 Social Media Enables Small Enterprises to Reach Global Audiences Easily and Cost-Effectively
Table 45 Small Enterprises: Market, by Region, 2018-2021 (USD Million)
Table 46 Small Enterprises: Market, by Region, 2022-2027 (USD Million)
8.3 Medium-Sized Enterprises
8.3.1 Medium-Sized Enterprises Invest in Social Media Advertising and Marketing to Promote Products and Services with Rising Need for Social Marketing
Table 47 Medium-Sized Enterprises: Market, by Region, 2018-2021 (USD Million)
Table 48 Medium-Sized Enterprises: Market, by Region, 2022-2027 (USD Million)
8.4 Large Enterprises
8.4.1 Demand for Social Media Management Tools in Large Enterprises to Rise due to Affordability and High Economies of Scale
Table 49 Large Enterprises: Market, by Region, 2018-2021 (USD Million)
Table 50 Large Enterprises: Market, by Region, 2022-2027 (USD Million)
9 Social Media Management Market, by Application
9.1 Introduction
9.1.1 Application: Market Drivers
Figure 39 Competitive Intelligence Segment to Register Highest CAGR During Forecast Period
Table 51 Market, by Application, 2018-2021 (USD Million)
Table 52 Market, by Application, 2022-2027 (USD Million)
9.2 Sales and Marketing Management
9.2.1 Social Media Management Solutions Enable Sales Teams to Understand Targeted Audience
Table 53 Sales and Marketing Management: Market, by Region, 2018-2021 (USD Million)
Table 54 Sales and Marketing Management: Market, by Region, 2022-2027 (USD Million)
9.3 Customer Experience Management
9.3.1 Social Media Management Solutions Enable Companies to Improve Customer Experience
Table 55 Customer Experience Management: Social Media Management Market, by Region, 2018-2021 (USD Million)
Table 56 Customer Experience Management: Market, by Region, 2022-2027 (USD Million)
9.3.2 Social Care and Messaging
9.3.3 Customer Data Platform
9.4 Competitive Intelligence
9.4.1 Competitive Intelligence Enables Businesses to Understand Market Trends and Quickly Adapt to Changing Market Circumstances
Table 57 Competitive Intelligence: Market, by Region, 2018-2021 (USD Million)
Table 58 Competitive Intelligence: Market, by Region, 2022-2027 (USD Million)
9.5 Risk Management and Fraud Detection
9.5.1 Risk Management and Fraud Detection Minimize Risks Associated with Using Social Media
Table 59 Risk Management and Fraud Detection: Market, by Region, 2018-2021 (USD Million)
Table 60 Risk Management and Fraud Detection: Market, by Region, 2022-2027 (USD Million)
9.6 Others
Table 61 Other Applications: Market, by Region, 2018-2021 (USD Million)
Table 62 Other Applications: Market, by Region, 2022-2027 (USD Million)
10 Social Media Management Market, by Vertical
10.1 Introduction
10.1.1 Vertical: Market Drivers
10.1.2 Social Media Management: Enterprise Use Cases
Figure 40 Travel and Hospitality Segment to Register Highest CAGR During Forecast Period
Table 63 Market, by Vertical, 2018-2021 (USD Million)
Table 64 Market, by Vertical, 2022-2027 (USD Million)
10.2 Bfsi
10.2.1 Bfsi Sector Undergoing Digital Transformation
Table 65 Bfsi: Market, by Region, 2018-2021 (USD Million)
Table 66 Bfsi: Market, by Region, 2022-2027 (USD Million)
10.3 Retail & Consumer Goods
10.3.1 Social Media Analytics Helps Attain Retail-Specific Goals
Table 67 Retail & Consumer Goods: Market, by Region, 2018-2021 (USD Million)
Table 68 Retail & Consumer Goods: Market, by Region, 2022-2027 (USD Million)
10.4 Government & Public Sector
10.4.1 Social Media Helps Improve Real-Time Interactions with Citizens, Understand Trends, and Modify Decision-Making Patterns
Table 69 Government & Public Sector: Market, by Region, 2018-2021 (USD Million)
Table 70 Government & Public Sector: Market, by Region, 2022-2027 (USD Million)
10.5 Healthcare & Life Sciences
10.5.1 Social Media Data Helps Control Effectiveness of Public Health Monitoring and Reduce Latency
Table 71 Healthcare & Life Sciences: Market, by Region, 2018-2021 (USD Million)
Table 72 Healthcare & Life Sciences: Market, by Region, 2022-2027 (USD Million)
10.6 IT & Telecom
10.6.1 IT and Telecom Companies Improved Quality and Minimized Costs in Business Functions by Implementing Social Media Management Solutions
Table 73 IT & Telecom: Social Media Management Market, by Region, 2018-2021 (USD Million)
Table 74 IT & Telecom: Market, by Region, 2022-2027 (USD Million)
10.7 Media & Entertainment
10.7.1 Integration of Social Media Management Tools Helps Media and Entertainment Companies Attract and Retain Consumers
Table 75 Media & Entertainment: Market, by Region, 2018-2021 (USD Million)
Table 76 Media & Entertainment: Market, by Region, 2022-2027 (USD Million)
10.8 Manufacturing
10.8.1 Social Media Management Solutions Help Manufacturing Units Make Maximum Use of Social Media Data
Table 77 Manufacturing: Market, by Region, 2018-2021 (USD Million)
Table 78 Manufacturing: Market, by Region, 2022-2027 (USD Million)
10.9 Travel & Hospitality
10.9.1 Social Media Management Tools Identify New Prospects and Offer Quality Services to Retain Existing Customers
Table 79 Travel & Hospitality: Market, by Region, 2018-2021 (USD Million)
Table 80 Travel & Hospitality: Market, by Region, 2022-2027 (USD Million)
10.10 Others
Table 81 Other Verticals: Market, by Region, 2018-2021 (USD Million)
Table 82 Other Verticals: Market, by Region, 2022-2027 (USD Million)
11 Social Media Management Market, by Region
11.1 Introduction
11.1.1 Region: Market Drivers
Figure 41 Asia-Pacific Market to Register Highest CAGR During Forecast Period
Figure 42 China to Register Highest CAGR in Market During Forecast Period
Table 83 Market, by Region, 2018-2021 (USD Million)
Table 84 Market, by Region, 2022-2027 (USD Million)
11.2 North America
11.2.1 North America: Recession Impact
Figure 43 North America: Snapshot of Market
Table 85 North America: Social Media Management Market, by Component, 2018-2021 (USD Million)
Table 86 North America: Market, by Component, 2022-2027 (USD Million)
Table 87 North America: Market, by Service, 2018-2021 (USD Million)
Table 88 North America: Market, by Service, 2022-2027 (USD Million)
Table 89 North America: Market, by Professional Service, 2018-2021 (USD Million)
Table 90 North America: Market, by Professional Service, 2022-2027 (USD Million)
Table 91 North America: Market, by Deployment Mode, 2018-2021 (USD Million)
Table 92 North America: Market, by Deployment Mode, 2022-2027 (USD Million)
Table 93 North America: Market, by Organization Size, 2018-2021 (USD Million)
Table 94 North America: Market, by Organization Size, 2022-2027 (USD Million)
Table 95 North America: Market, by Application, 2018-2021 (USD Million)
Table 96 North America: Market, by Application, 2022-2027 (USD Million)
Table 97 North America: Market, by Vertical, 2018-2021 (USD Million)
Table 98 North America: Market, by Vertical, 2022-2027 (USD Million)
Table 99 North America: Market, by Country, 2018-2021 (USD Million)
Table 100 North America: Market, by Country, 2022-2027 (USD Million)
11.2.2 US
11.2.2.1 Rapid Adoption of Social Media Management Tools and Sustained Business Growth for Market Players
Table 101 US: Market, by Component, 2018-2021 (USD Million)
Table 102 US: Market, by Component, 2022-2027 (USD Million)
11.2.3 Canada
11.2.3.1 Growing Adoption of Social Media Management Solutions by Enterprises
Table 103 Canada: Market, by Component, 2018-2021 (USD Million)
Table 104 Canada: Market, by Component, 2022-2027 (USD Million)
11.3 Europe, Middle East, and Africa
11.3.1 Europe, Middle East, and Africa: Recession Impact
Table 105 Europe, Middle East, and Africa: Social Media Management Market, by Component, 2018-2021 (USD Million)
Table 106 Europe, Middle East, and Africa: Market, by Component, 2022-2027 (USD Million)
Table 107 Europe, Middle East, and Africa: Market, by Service, 2018-2021 (USD Million)
Table 108 Europe, Middle East, and Africa: Market, by Service, 2022-2027 (USD Million)
Table 109 Europe, Middle East, and Africa: Market, by Professional Service, 2018-2021 (USD Million)
Table 110 Europe, Middle East, and Africa: Market, by Professional Service, 2022-2027 (USD Million)
Table 111 Europe, Middle East, and Africa: Market, by Deployment Mode, 2018-2021 (USD Million)
Table 112 Europe, Middle East, and Africa: Market, by Deployment Mode, 2022-2027 (USD Million)
Table 113 Europe, Middle East, and Africa: Market, by Organization Size, 2018-2021 (USD Million)
Table 114 Europe, Middle East, and Africa: Market, by Organization Size, 2022-2027 (USD Million)
Table 115 Europe, Middle East, and Africa: Market, by Application, 2018-2021 (USD Million)
Table 116 Europe, Middle East, and Africa: Market, by Application, 2022-2027 (USD Million)
Table 117 Europe, Middle East, and Africa: Market, by Vertical, 2018-2021 (USD Million)
Table 118 Europe, Middle East, and Africa: Market, by Vertical, 2022-2027 (USD Million)
Table 119 Europe, Middle East, and Africa: Market, by Country, 2018-2021 (USD Million)
Table 120 Europe, Middle East, and Africa: Market, by Country, 2022-2027 (USD Million)
11.3.2 Germany
11.3.2.1 Growing Use of the Internet and Social Media Platforms
Table 121 Germany: Market, by Component, 2018-2021 (USD Million)
Table 122 Germany: Market, by Component, 2022-2027 (USD Million)
11.3.3 UK & Ireland
11.3.3.1 Rising Use of Social Media Platforms to Inform, Educate, and Influence Users
Table 123 UK & Ireland: Social Media Management Market, by Component, 2018-2021 (USD Million)
Table 124 UK & Ireland: Market, by Component, 2022-2027 (USD Million)
11.3.4 France
11.3.4.1 Increasing Adoption of Social Media Management Solutions to Understand Customer Sentiments
Table 125 France: Market, by Component, 2018-2021 (USD Million)
Table 126 France: Market, by Component, 2022-2027 (USD Million)
11.3.5 Spain
11.3.5.1 Rising Use of Social Media to Promote Businesses and Stay in Touch with Customers
Table 127 Spain: Market, by Component, 2018-2021 (USD Million)
Table 128 Spain: Market, by Component, 2022-2027 (USD Million)
11.3.6 Saudi Arabia
11.3.6.1 Presence of Large Digital-Savvy Consumer Base
Table 129 Saudi Arabia: Market, by Component, 2018-2021 (USD Million)
Table 130 Saudi Arabia: Market, by Component, 2022-2027 (USD Million)
11.3.7 Italy
11.3.7.1 Growing Adoption of AI Technology in Social Media Among Retail, Media and Entertainment, and Bfsi Verticals
Table 131 Italy: Market, by Component, 2018-2021 (USD Million)
Table 132 Italy: Market, by Component, 2022-2027 (USD Million)
11.3.8 Rest of Europe, Middle East, and Africa
Table 133 Rest of Europe, Middle East, and Africa: Market, by Component, 2018-2021 (USD Million)
Table 134 Rest of Europe, Middle East, and Africa: Market, by Component, 2022-2027 (USD Million)
11.4 Asia-Pacific
11.4.1 Asia-Pacific: Recession Impact
Figure 44 Asia-Pacific: Snapshot of Market
Table 135 Asia-Pacific: Social Media Management Market, by Component, 2018-2021 (USD Million)
Table 136 Asia-Pacific: Market, by Component, 2022-2027 (USD Million)
Table 137 Asia-Pacific: Market, by Service, 2018-2021 (USD Million)
Table 138 Asia-Pacific: Market, by Service, 2022-2027 (USD Million)
Table 139 Asia-Pacific: Market, by Professional Service, 2018-2021 (USD Million)
Table 140 Asia-Pacific: Market, by Professional Service, 2022-2027 (USD Million)
Table 141 Asia-Pacific: Market, by Deployment Mode, 2018-2021 (USD Million)
Table 142 Asia-Pacific: Market, by Deployment Mode, 2022-2027 (USD Million)
Table 143 Asia-Pacific: Market, by Organization Size, 2018-2021 (USD Million)
Table 144 Asia-Pacific: Market, by Organization Size, 2022-2027 (USD Million)
Table 145 Asia-Pacific: Market, by Application, 2018-2021 (USD Million)
Table 146 Asia-Pacific: Market, by Application, 2022-2027 (USD Million)
Table 147 Asia-Pacific: Market, by Vertical, 2018-2021 (USD Million)
Table 148 Asia-Pacific: Market, by Vertical, 2022-2027 (USD Million)
Table 149 Asia-Pacific: Market, by Country, 2018-2021 (USD Million)
Table 150 Asia-Pacific: Market, by Country, 2022-2027 (USD Million)
11.4.2 China
11.4.2.1 Growing Adoption of Social Media Management Software and Associated Services by Companies to Enhance Customer Experience
Table 151 China: Market, by Component, 2018-2021 (USD Million)
Table 152 China: Market, by Component, 2022-2027 (USD Million)
11.4.3 Japan
11.4.3.1 Increasing Use of Social Media Management Solutions by Enterprises to Expand Brand Reach
Table 153 Japan: Social Media Management Market, by Component, 2018-2021 (USD Million)
Table 154 Japan: Market, by Component, 2022-2027 (USD Million)
11.4.4 Anz
11.4.4.1 Rising Investments by Mid-Sized Businesses in Social Media Advertising and Video Content
Table 155 Anz: Market, by Component, 2018-2021 (USD Million)
Table 156 Anz: Market, by Component, 2022-2027 (USD Million)
11.4.5 India
11.4.5.1 Increasing Focus on Digitalization
Table 157 India: Market, by Component, 2018-2021 (USD Million)
Table 158 India: Market, by Component, 2022-2027 (USD Million)
11.4.6 Singapore
11.4.6.1 Adoption of Various Growth Strategies by Social Media Management Vendors to Expand Customer Base
Table 159 Singapore: Market, by Component, 2018-2021 (USD Million)
Table 160 Singapore: Market, by Component, 2022-2027 (USD Million)
11.4.7 Rest of Asia-Pacific
Table 161 Rest of Asia-Pacific: Market, by Component, 2018-2021 (USD Million)
Table 162 Rest of Asia-Pacific: Market, by Component, 2022-2027 (USD Million)
11.5 Latin America
11.5.1 Latin America: Recession Impact
Table 163 Latin America: Social Media Management Market, by Component, 2018-2021 (USD Million)
Table 164 Latin America: Market, by Component, 2022-2027 (USD Million)
Table 165 Latin America: Market, by Service, 2018-2021 (USD Million)
Table 166 Latin America: Market, by Service, 2022-2027 (USD Million)
Table 167 Latin America: Market, by Professional Service, 2018-2021 (USD Million)
Table 168 Latin America: Market, by Professional Service, 2022-2027 (USD Million)
Table 169 Latin America: Market, by Deployment Mode, 2018-2021 (USD Million)
Table 170 Latin America: Market, by Deployment Mode, 2022-2027 (USD Million)
Table 171 Latin America: Market, by Organization Size, 2018-2021 (USD Million)
Table 172 Latin America: Market, by Organization Size, 2022-2027 (USD Million)
Table 173 Latin America: Market, by Application, 2018-2021 (USD Million)
Table 174 Latin America: Market, by Application, 2022-2027 (USD Million)
Table 175 Latin America: Market, by Vertical, 2018-2021 (USD Million)
Table 176 Latin America: Market, by Vertical, 2022-2027 (USD Million)
Table 177 Latin America: Market, by Country, 2018-2021 (USD Million)
Table 178 Latin America: Market, by Country, 2022-2027 (USD Million)
11.5.1.1 Mexico
11.5.1.1.1 Rising Adoption of Digital Technologies for Marketing and Customer Engagement
Table 179 Mexico: Social Media Management Market, by Component, 2018-2021 (USD Million)
Table 180 Mexico: Market, by Component, 2022-2027 (USD Million)
11.5.1.2 Colombia
11.5.1.2.1 Increased Use of Social Media Management Platforms to Reach Local Social Media User Base
Table 181 Colombia: Market, by Component, 2018-2021 (USD Million)
Table 182 Colombia: Market, by Component, 2022-2027 (USD Million)
11.5.1.3 Brazil
11.5.1.3.1 Rising Digitalization of Local Businesses
Table 183 Brazil: Market, by Component, 2018-2021 (USD Million)
Table 184 Brazil: Market, by Component, 2022-2027 (USD Million)
11.5.1.4 Rest of Latin America
Table 185 Rest of Latin America: Market, by Component, 2018-2021 (USD Million)
Table 186 Rest of Latin America: Market, by Component, 2022-2027 (USD Million)
12 Competitive Landscape
12.1 Overview
12.2 Key Strategies Adopted by Major Players
Table 187 Overview of Strategies Adopted by Key Social Media Management Vendors
12.3 Revenue Analysis
12.3.1 Historic Revenue Analysis
Figure 45 Historic Revenue Analysis of Top Five Players, 2020-2022 (USD Billion)
12.4 Market Share Analysis
Figure 46 Market Share Analysis for Key Companies in 2021
Table 188 Market: Degree of Competition
12.5 Company Evaluation Quadrant
12.5.1 Stars
12.5.2 Emerging Leaders
12.5.3 Pervasive Players
12.5.4 Participants
Figure 47 Social Media Management Market: Company Evaluation Quadrant, 2022
12.6 Competitive Benchmarking
Table 189 Market: Competitive Benchmarking of Key Players, 2022
12.7 Startup/SME Evaluation Quadrant
12.7.1 Progressive Companies
12.7.2 Responsive Companies
12.7.3 Dynamic Companies
12.7.4 Starting Blocks
Figure 48 Startup/SME Social Media Management Players: Company Evaluation Quadrant, 2022
12.8 Startup/SME Competitive Benchmarking
Table 190 Market: Competitive Benchmarking of Startup/SMEs, 2022
Table 191 Social Media Management Market: Detailed List of Key Startups/SMEs
12.9 Competitive Scenario and Trends
12.9.1 Product Launches and Enhancements
Table 192 Product Launches and Enhancements, 2020-2023
12.9.2 Deals
Table 193 Deals, 2020-2023
13 Company Profiles
Business Overview, Products/Solutions/Services Offered, Recent Developments, Analyst's View (Key Strengths/Right to Win, Strategic Choices Made, Weakness/Competitive Threats
13.1 Introduction
13.2 Key Players
13.2.1 Adobe
Table 194 Adobe: Business Overview
Figure 49 Adobe: Company Snapshot
Table 195 Adobe: Solutions/Services Offered
Table 196 Adobe: Product Launches and Enhancements
Table 197 Adobe: Deals
13.2.2 IBM
Table 198 IBM: Business Overview
Figure 50 IBM: Company Snapshot
Table 199 IBM: Solutions/Services Offered
Table 200 IBM: Product Launches and Enhancements
Table 201 IBM: Deals
13.2.3 Google
Table 202 Google: Business Overview
Figure 51 Google: Company Snapshot
Table 203 Google: Solutions/Services Offered
Table 204 Google: Product Launches and Enhancements
Table 205 Google: Deals
13.2.4 Oracle
Table 206 Oracle: Business Overview
Figure 52 Oracle: Company Snapshot
Table 207 Oracle: Solutions/Services Offered
Table 208 Oracle: Product Launches and Enhancements
Table 209 Oracle: Deals
13.2.5 Salesforce
Table 210 Salesforce: Business Overview
Figure 53 Salesforce: Company Snapshot
Table 211 Salesforce: Solutions/Services Offered
Table 212 Salesforce: Product Launches and Enhancements
Table 213 Salesforce: Deals
13.2.6 Sprout Social
Table 214 Sprout Social: Business Overview
Figure 54 Sprout Social: Company Snapshot
Table 215 Sprout Social: Solutions/Services Offered
Table 216 Sprout Social: Product Launches and Enhancements
Table 217 Sprout Social: Deals
13.2.7 Hootsuite
Table 218 Hootsuite: Business Overview
Table 219 Hootsuite: Solutions/Services Offered
Table 220 Hootsuite: Product Launches and Enhancements
Table 221 Hootsuite: Deals
13.2.8 Meltwater
Table 222 Meltwater: Business Overview
Figure 55 Meltwater: Company Snapshot
Table 223 Meltwater: Solutions/Services Offered
Table 224 Meltwater: Product Launches and Enhancements
Table 225 Meltwater: Deals
13.2.9 Sprinklr
Table 226 Sprinklr: Business Overview
Figure 56 Sprinklr: Company Snapshot
Table 227 Sprinklr: Solutions/Services Offered
Table 228 Sprinklr: Product Launches and Enhancements
Table 229 Sprinklr: Deals
13.2.10 Digimind
Table 230 Digimind: Business Overview
Table 231 Digimind: Solutions/Services Offered
Table 232 Digimind: Product Launches and Enhancements
Table 233 Digimind: Deals
13.2.11 Hubspot
Table 234 Hubspot: Business Overview
Figure 57 Hubspot: Company Snapshot
Table 235 Hubspot: Solutions/Services Offered
Table 236 Hubspot: Product Launches and Enhancements
Table 237 Hubspot: Deals
13.2.12 Qualtrics
Table 238 Qualtrics: Business Overview
Figure 58 Qualtrics: Company Snapshot
Table 239 Qualtrics: Solutions/Services Offered
Table 240 Qualtrics: Product Launches and Enhancements
Table 241 Qualtrics: Deals
13.2.13 Khoros
13.2.14 Cision
13.2.15 Zoho
13.2.16 Netbase
13.2.17 Talkwalker
13.2.18 Buffer
13.2.19 Agorapulse
13.2.20 Sendible
13.2.21 Mavsocial
13.2.22 Emplifi
13.2.23 Synthesio
13.2.24 Eclincher
13.3 Startup/SME Profiles
13.3.1 Creatoriq
13.3.2 Slate Teams
13.3.3 Hunter Digital
13.3.4 Alchemy Worx
13.3.5 Kawo
13.3.6 Make Your Mark Digital
13.3.7 The Cirqle
13.3.8 Affable.AI
13.3.9 Loomly
13.3.10 Altorise
13.3.11 Socinova
13.3.12 Promorepublic
Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, Analyst's View (Key Strengths/Right to Win, Strategic Choices Made, Weakness/Competitive Threats)* Might Not be Captured in Case of Unlisted Companies.
14 Adjacent and Related Markets
14.1 Social Media Analytics Market
14.1.1 Market Definition
14.1.2 Market Overview
14.1.2.1 Social Media Analytics Market, by Component
Table 242 Social Media Analytics Market, by Component, 2015-2020 (USD Million)
Table 243 Social Media Analytics Market, by Component, 2021-2026 (USD Million)
Table 244 Social Media Analytics Market, by Service, 2015-2020 (USD Million)
Table 245 Social Media Analytics Market, by Service, 2021-2026 (USD Million)
Table 246 Social Media Analytics Market, by Professional Services, 2015-2020 (USD Million)
Table 247 Social Media Analytics Market, by Professional Services, 2021-2026 (USD Million)
14.1.2.2 Social Media Analytics Market, by Application
Table 248 Social Media Analytics Market, by Application, 2015-2020 (USD Million)
Table 249 Social Media Analytics Market, by Application, 2021-2026 (USD Million)
14.1.2.3 Social Media Analytics Market, by Deployment Mode
Table 250 Social Media Analytics Market, by Deployment Mode, 2015-2020 (USD Million)
Table 251 Social Media Analytics Market, by Deployment Mode, 2021-2026 (USD Million)
14.1.2.4 Social Media Analytics Market, by Organization Size
Table 252 Social Media Analytics Market, by Organization Size, 2015-2020 (USD Million)
Table 253 Social Media Analytics Market, by Organization Size, 2021-2026 (USD Million)
14.1.2.5 Social Media Analytics Market, by Analytics Type
Table 254 Social Media Analytics Market, by Analytics Type, 2015-2020 (USD Million)
Table 255 Social Media Analytics Market, by Analytics Type, 2021-2026 (USD Million)
14.1.2.6 Social Media Analytics Market, by Industry Vertical
Table 256 Social Media Analytics Market, by Vertical, 2015-2020 (USD Million)
Table 257 Social Media Analytics Market, by Industry Vertical, 2021-2026 (USD Million)
14.1.2.7 Social Media Analytics Market, by Region
Table 258 Social Media Analytics Market, by Region, 2015-2020 (USD Million)
Table 259 Social Media Analytics Market, by Region, 2021-2026 (USD Million)
14.2 Web Content Management Market
14.2.1 Market Definition
14.2.2 Market Overview
14.2.2.1 Web Content Management Market, by Component
Table 260 Web Content Management Market, by Component, 2016-2020 (USD Million)
Table 261 Web Content Management Market, by Component, 2021-2026 (USD Million)
Table 262 Web Content Management Market, by Solution, 2016-2020 (USD Million)
Table 263 Web Content Management Market, by Solution, 2021-2026 (USD Million)
Table 264 Web Content Management Market, by Service, 2016-2020 (USD Million)
Table 265 Web Content Management Market, by Service, 2021-2026 (USD Million)
Table 266 Web Content Management Market, by Professional Services, 2016-2020 (USD Million)
Table 267 Web Content Management Market, by Professional Services, 2021-2026 (USD Million)
14.2.2.2 Web Content Management Market, by Organization Size
Table 268 Web Content Management Market, by Organization Size, 2016-2020 (USD Million)
Table 269 Web Content Management Market, by Organization Size, 2021-2026 (USD Million)
14.2.2.3 Web Content Management Market, by Deployment Mode
Table 270 Web Content Management Market, by Deployment Mode, 2016-2020 (USD Million)
Table 271 Web Content Management Market, by Deployment Mode, 2021-2026 (USD Million)
14.2.2.4 Web Content Management Market, by Application
Table 272 Web Content Management Market, by Application, 2016-2020 (USD Million)
Table 273 Web Content Management Market, by Application, 2021-2026 (USD Million)
14.2.2.5 Web Content Management Market, by Vertical
Table 274 Web Content Management Market, by Vertical, 2016-2020 (USD Million)
Table 275 Web Content Management Market, by Industry Vertical, 2021-2026 (USD Million)
14.2.2.6 Web Content Management Market, by Region
Table 276 Web Content Management Market, by Region, 2016-2020 (USD Million)
Table 277 Web Content Management Market, by Region, 2021-2026 (USD Million)
15 Appendix
15.1 Discussion Guide
15.2 Knowledgestore: The Subscription Portal
15.3 Customization Options
Companies Mentioned
- Adobe
- Affable.AI
- Agorapulse
- Alchemy Worx
- Altorise
- Buffer
- Cision
- Creatoriq
- Digimind
- Eclincher
- Emplifi
- Hootsuite
- Hubspot
- Hunter Digital
- IBM
- Kawo
- Khoros
- Loomly
- Make Your Mark Digital
- Mavsocial
- Meltwater
- Netbase
- Oracle
- Promorepublic
- Qualtrics
- Salesforce
- Sendible
- Slate Teams
- Socinova
- Sprinklr
- Sprout Social
- Synthesio
- Talkwalker
- The Cirqle
- Zoho
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 301 |
| Published | March 2023 |
| Forecast Period | 2022 - 2027 |
| Estimated Market Value ( USD | $ 17.5 Billion |
| Forecasted Market Value ( USD | $ 51.8 Billion |
| Compound Annual Growth Rate | 24.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 36 |
