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Headphones in Taiwan

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    Report

  • 19 Pages
  • August 2024
  • Region: Taiwan
  • Euromonitor International
  • ID: 5403257
Retail volume sales of headphones in Taiwan continued to decline in 2024, despite the increasingly important role they play in local consumers’ lives. In addition to providing a high-quality audio experience for music and other forms of entertainment, they can also be used for communication, such as when making phone calls or participating in video conferences.

The Headphones in Taiwan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Headphones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • TWS earbuds register strongest performance in volume terms in 2024
  • Apple leads headphones, supported by its AirPods and AirPods Max brands
  • E-commerce dominates the distribution of headphones in 2024
PROSPECTS AND OPPORTUNITIES
  • TWS earbuds will continue to lead growth in the years ahead
  • Retailers must invest in in-store experiences to compete with e-commerce
  • New brands will keep investing in social media to generate interest
CATEGORY DATA
  • Table 1 Sales of Headphones by Category: Volume 2019-2024
  • Table 2 Sales of Headphones by Category: Value 2019-2024
  • Table 3 Sales of Headphones by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Headphones by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Headphones: % Volume 2020-2024
  • Table 6 LBN Brand Shares of Headphones: % Volume 2021-2024
  • Table 7 Distribution of Headphones by Channel: % Volume 2019-2024
  • Table 8 Forecast Sales of Headphones by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Headphones by Category: Value 2024-2029
  • Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Headphones by Category: % Value Growth 2024-2029
CONSUMER ELECTRONICS IN TAIWAN
EXECUTIVE SUMMARY
  • Consumer electronics in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2019-2024
  • Table 13 Sales of Consumer Electronics by Category: Value 2019-2024
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources