Covid 19 pandemic has had a significant impact on the Indian economy with the country reporting negative GDP growth of over 7% for 2020. The country historically saw strong average GDP growth; however, pandemic led to national lockdowns caused the Indian economy to contract. The country could see marginal growth in the 3rd and 4th quarters. Pandemic has been challenging for consumer goods companies in 2020 and most kitchen appliances manufacturers reported declines in their turnovers especially in Q1 and Q2 of 2020. With the national lockdowns, supply chain disruptions caused significant damage to kitchen appliance sales and the closure of retail stores did further damage in 2020; however, Kitchen appliances manufacturers have reported improved sales in Q1 and Q2 of 2021.
In the year 2021 and subsequent years, electric cooking appliances are expected to record higher growth as they provide enhanced convenience to users and continuance of work from home and high electrification has boosted the demand. With a whopping population of around 1.4 billion people, and with a growing middle class population of over 270 million, the country presents vast opportunities for kitchen appliances owing to the low penetration of these appliances compared with other developed economies. Tier-II and Tier III cities are already exhibiting stronger demand for these appliances in 2021. According to our new report, large cooking appliances like Built-in Ovens and Built-in Hobs witnessed a CAGR of over 8% in value terms during 2015-20 on the back of the growing popularity of modular kitchens. Most other categories also recorded value growth, owing to rising number of nuclear families and strongly supported by improved sales infrastructure in the form of specialist stores & e-commerce players.
The pandemic caused traditional distribution channels to witness negative volume growth whereas it accelerated kitchen appliance sales through e-retailers significantly and most e-retailers reported strong double-digit sales, forcing companies to become more flexible and adopt digital first strategies. The trend is anticipated to continue, as around 67% of Indian shoppers expressed their opinion to continue shopping through e-retailers in post covid period as well.
Kitchen appliance manufacturers have reported improved sales in 2021 and growth is expected to gain further momentum with upcoming festive seasons. This would help offset the economic impact faced in 2020. In terms of the competitive landscape, the kitchen appliances market is a fragmented market, wherein different companies lead in different categories. LG continues to remain market leader in the Microwave category, while Faber Heatkraft leads in freestanding cooker hoods.
India Kitchen Appliances report elaborates the following aspects of the kitchen appliance market in the country.
- Global Kitchen Appliances Market Overview
- India Kitchen Appliances Outlook, Market Size by Value & Volume, Market Share & Forecast
- Segmental Analysis- By Category (Hobs, Blenders, Microwaves, Cooker Hoods, Food Processors, Toaster, Electric Cookers, Built-in Ovens, Electric Kettles, Dishwashers, Coffee Machines & Others), By Company, By Distribution and By Region
- India Kitchen Appliances Supply Chain Analysis
- India Kitchen Appliances Market Dynamics (Drivers & Challenges)
- Kitchen Appliances Market Trends & Developments
- Policy and Regulatory Landscape
- India Kitchen Appliances Import-Export analysis
- India Macro Economic Profile & Analysis
- Competitive Landscape & Strategic Recommendations
Why You Should Buy This Report?
- To help kitchen appliances companies in making informed decisions through in-depth knowledge of the market size in value & volume terms, macro drivers, challenges and ongoing industry trends
- To obtain competitive advantage over rivals
- To add weight to presentations and marketing material
- To avail 10% customization in the report without any extra charges and get research data or trends added in the report as per the buyer’s specific needs
Research Methodology
The publisher triangulates market sizes from multiple secondary sources and primary trade interviews to present the 360-degree view of the industry. Primary research includes interviews with kitchen appliances companies, investors and industry analysts while secondary research focuses on intensive and extensive search of relevant publications i.e. company annual reports, industry magazines, public and private institutions’ industry studies, and other proprietary databases.
Table of Contents
1. Product Overview
2. Executive Summary
3. Research Methodology
4. Analyst View
5. Global Kitchen Appliances Market Overview
6. India Kitchen Appliances Market Outlook
6.1. India Kitchen Appliances Market Size, by Value
6.2. India Kitchen Appliances Market Size, by Volume
6.3. India Kitchen Appliances Market Share and Forecast
6.3.1. By Product Type
6.3.2. By Company, by Value
6.3.3. By Region, by Value
6.3.4. By Distribution Channel, by Value
7. India Freestanding Hobs Market Outlook
7.1. Market size and Forecast, by Value
7.2. Market size and Forecast, by Volume
7.3. Category Brand Share, by Value
7.4. Category Sales by Distribution Channel
8. India Blender Market Outlook
8.1. Market size and Forecast, by Value
8.2. Market size and Forecast, by Volume
8.3. Category Brand Share, by Value
8.4. Category Sales by Distribution Channel
9. India Microwave Market Outlook
9.1. Market size and Forecast, by Value
9.2. Market size and Forecast, by Volume
9.3. Category Brand Share, by Value
9.4. Category Sales by Distribution Channel
10. India Cooker Hood Market Outlook
10.1. Market size and Forecast, by Value
10.2. Market size and Forecast, by Volume
10.3. Category Brand Share, by Value
10.4. Category Sales by Distribution Channel
11. India Food Processor Market Outlook
11.1. Market size and Forecast, by Value
11.2. Market size and Forecast, by Volume
11.3. Category Brand Share, by Value
11.4. Category Sales by Distribution Channel
12. India Toaster Market Outlook
12.1. Market size and Forecast, by Value
12.2. Market size and Forecast, by Volume
12.3. Category Brand Share, by Value
12.4. Category Sales by Distribution Channel
13. India Electric Cookers Market Outlook
13.1. Market size and Forecast, by Value
13.2. Market size and Forecast, by Volume
13.3. Category Brand Share, by Value
13.4. Category Sales by Distribution Channel
14. India Built-in Oven Market Outlook
14.1. Market size and Forecast, by Value
14.2. Market size and Forecast, by Volume
14.3. Category Brand Share, by Value
14.4. Category Sales by Distribution Channel
15. India Electric Kettle Market Outlook
15.1. Market size and Forecast, by Value
15.2. Market size and Forecast, by Volume
15.3. Category Brand Share, by Value
15.4. Category Sales by Distribution Channel
16. India Dishwasher Market Outlook
16.1. Market size and Forecast, by Value
16.2. Market size and Forecast, by Volume
16.3. Category Brand Share, by Value
16.4. Category Sales by Distribution Channel
17. India Coffee Machine & Mill Market Outlook
17.1. Market size and Forecast, by Value
17.2. Market size and Forecast, by Volume
17.3. Category Brand Share, by Value
17.4. Category Sales by Distribution Channel
18. India Built In Hobs Market Outlook
18.1. Market size and Forecast, by Value
18.2. Market size and Forecast, by Volume
18.3. Category Brand Share, by Value
18.4. Category Sales by Distribution Channel
19. India Other Kitchen Appliances Market Outlook
19.1. Market size and Forecast, by Value
20. India Kitchen Appliances Supply Chain Analysis
21. India Kitchen Appliances Market Dynamics
21.1. Drivers
21.2. Challenges
22. India Kitchen Appliances Trends, Opportunities & Developments
23. India Kitchen Appliances Import-Export Analysis
24. India Kitchen Appliances Policy and Regulatory Landscape
25. India Economic Profile
25.1. India Economic Profile
25.2. Economic Analysis
26. Competitive Landscape
26.1. Sunflame Enterprises (P) Ltd.
26.2. TKK Prestige Limited
26.3. Bajaj Industries Ltd
26.4. Preethi Kitchen Appliances (P) Ltd
26.5. LG Electronics India Pvt Ltd
26.6. Butterfly Gandhimathi Appliances Ltd
26.7. Samsung India Electronics Pvt Ltd
26.8. Maharaja Appliances Ltd
26.9. Tuareg Marketing Pvt Ltd
26.10. Philips India Limited
26.11. Whirlpool of India Ltd
26.12. Godrej & Boyce Mfg Co Ltd
26.13. IFB Industries Ltd
26.14. Panasonic Home Appliances India Co Ltd
27. Strategic Recommendations
List of Figures
1. India Kitchen Appliances Market Size, By Value (USD Million), 2015-2026F
2. India Kitchen Appliances Market, By Volume ( Mn Units), 2015-2026F
3. India Kitchen Appliances Market Share, By Product Type, By Value, 2015-2026F
4. India Kitchen Appliances Market Share, By Company, By Value, 2015-2026F
5. India Kitchen Appliances Market Share, By Region, By Value, 2015-2026F
6. India Kitchen Appliances Market Share, By Distribution Channel, By Value, 2015-2026F
7. India Freestanding Hobs Market Size, By Value (USD Million), 2015-2026F
8. India Freestanding Hobs Market, By Volume ( Mn Units), 2015-2026F
9. India Freestanding Hobs Market Share, By Brand, 2015-2026F
10. India Blenders Market Size, By Value (USD Million), 2015-2026F
11. India Blenders Market, By Volume ( Mn Units), 2015-2026F
12. India Blenders Market Share, By Brand, 2015-2026F
13. India Microwaves Market Size, By Value (USD Million), 2015-2026F
14. India Microwaves Market, By Volume ( Mn Units), 2015-2026F
15. India Microwaves Market Share, By Brand, 2015-2026F
16. India Urbanisation Rate 2015-2020
17. India Cooker Hoods Market Size, By Value (USD Million), 2015-2026F
18. India Cooker Hoods Market, By Volume ( Mn Units), 2015-2026F
19. India Cooker Hoods Market Share, By Brand, 2015-2026F
20. India Food Processors Market Size, By Value (USD Million), 2015-2026F
21. India Food Processors Market, By Volume ( Mn Units), 2015-2026F
22. India Food Processors Market Share, By Brand, 2015-2026F
23. India Toasters Market Size, By Value (USD Million), 2015-2026F
24. India Toasters Market, By Volume ( Mn Units), 2015-2026F
25. India Toasters Market Share, By Brand, 2015-2026F
26. India Electric Cookers Market Size, By Value (USD Million), 2015-2026F
27. India Electric Cookers Market, By Volume ( Mn Units), 2015-2026F
28. India Electric Cookers Market Share, By Brand, 2015-2026F
29. India Built-in Ovens Market Size, By Value (USD Million), 2015-2026F
30. India Built-in Ovens Market, By Volume ( Mn Units), 2015-2026F
31. India Built-in Ovens Market Share, By Brand, 2015-2026F
32. India Electric Kettles Market Size, By Value (USD Million), 2015-2026F
33. India Electric Kettles Market, By Volume ( Mn Units), 2015-2026F
34. India Electric Kettles Market Share, By Brand, 2015-2026F
35. India Dishwashers Market Size, By Value (USD Million), 2015-2026F
36. India Dishwashers Market, By Volume ( Mn Units), 2015-2026F
37. India Dishwashers Market Share, By Brand, 2015-2026F
38. India Coffee Machines & Mills Market Size, By Value (USD Million), 2015-2026F
39. India Coffee Machines & Mills Market, By Volume ( Mn Units), 2015-2026F
40. India Coffee Machines & Mills Market Share, By Brand, 2015-2026F
41. India Built In Hobs Market Size, By Value (USD Million), 2015-2026F
42. India Built In Hobs Market, By Volume ( Mn Units), 2015-2026F
43. India Built In Hobs Market Share, By Brand, 2015-2026F
44. India Other Kitchen Appliances Market Size, By Value (USD Million), 2015-2026F
45. India Per Capita Income, USD 2015-2020
46. India Population, Million 2015-2020
47. India Demographic Distribution, 2020
48. India Microwaves Ovens Imports, USD Mn 2015-2020
49. India Dishwashers Imports, USD Mn 2015-2020
50. India Coffee Makers Imports, USD Mn 2015-2020
51. India Food Grinders & Mixtures Imports, USD Mn 2015-2020
52. India Food Grinders & Mixtures Exports, USD Mn 2015-2020
List of Tables
1. West Region Population (Million), 2020
2. South Region Population (Million), 2020
3. North Region Population (Million), 2020
4. East Region Population (Million), 2020
5. India Hobs Prices, USD/Unit
6. India Induction Cook Tops Prices, USD/Unit
7. India Microwaves Prices, USD/Unit
8. India Toasters Prices USD/Unit
9. India Electric Cookers Prices USD/Unit
10. India Built-in-Ovens Prices USD/Unit
11. India Electric Kettles Prices USD/Unit
12. India Dishwashers Prices USD/Unit
Companies Mentioned
- Bajaj Industries Ltd
- Butterfly Gandhimathi Appliances Ltd
- Godrej & Boyce Mfg Co Ltd
- IFB Industries Ltd
- LG Electronics India Pvt Ltd
- Maharaja Appliances Ltd
- Panasonic Home Appliances India Co Ltd
- Philips India Limited
- Preethi Kitchen Appliances (P) Ltd
- Samsung India Electronics Pvt Ltd
- Sunflame Enterprises (P) Ltd.
- TKK Prestige Limited
- Tuareg Marketing Pvt Ltd
- Whirlpool of India Ltd
Methodology
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