China Wealth Management - Market Sizing and Opportunities to 2026

This report analyzes China's wealth and retail savings and investments markets, with a focus on the HNW segment. This includes overall affluent market size (both by the number of individuals and the value of their liquid assets). The report also provides analysis of the factors driving liquid asset growth, including a breakdown and forecast of total retail savings and investments split by equities, mutual funds, deposits, and bonds.

China’s affluent segment (including HNW and mass affluent individuals) accounted for 5.6% of the total adult population in 2022. Despite the severe impact of COVID-19 in 2022, the country’s wealth market has remained resilient, driving affluent population growth of 6.3% in 2022. The country’s savings and investments market is observing a growing preference for robo-advice among HNW investors. Demand has been accelerated by the pandemic, which has been a catalyst for increased use of digital products and services

Scope

• HNW individuals constituted only 0.2% of the total adult population of China in 2022.
• An investment platform at a main bank is the preferred investment channel among Chinese investors across all affluent classes considered.
• Equities remain the most popular investment avenue for Chinese HNW investors, indicating their preference for investment asset classes that yield high returns.
• Chinese HNW investors’ investment portfolios are heavily skewed towards discretionary mandates.

Reasons to Buy

• Make strategic decisions using top-level historic and forecast data on China’s wealth industry.
• Identify the most promising client segment by analyzing the penetration of affluent individuals.
• Receive detailed insights into retail liquid asset holdings in China.
• Understand the changing market and competitive dynamics by learning about new competitors and recent deals in the wealth space.
• Discover key digital disruptors in the country’s wealth market.