Social Media Analytics Will Uncap Businesses’ Future Growth Potential and Transform Customer Experiences
This study discusses top 10 trends, growth drivers, restraints, and growth opportunities in the social media analytics market.
Social media analytics is the ability to evaluate and examine data gathered from social media platforms. Social media data includes metrics beyond likes, followers, views, clicks, and impressions. Businesses leverage social media analytics to understand customer preferences and gain competitive intelligence.
Social media analytics can be predictive, prescriptive, or descriptive; it helps businesses understand the different parts of a problem, thereby enabling them to tackle issues strategically. When combined with other voice-of-the-customer (VoC) data (obtained from surveys, reviews, and other sources), social media analytics can be leveraged to inform a business’s marketing, sales, service, and engagement initiatives and strategies to offer fulfilling customer experiences.
Table of Contents
1. Definitions
- Relevant Definitions for This Study
2. Strategic Imperatives
- Why is it Increasingly Difficult to Grow?
- The Strategic Imperative 8™
- The Impact of the Top 3 Strategic Imperatives on the Global Social Media Analytics Industry
- Growth Opportunities Fuel the Growth Pipeline Engine™
3. Growth Environment
- Social Media Analytics Market Environment
4. Top Trends to Watch
- Top 15 Social Media Analytics Trends
5. Key Growth Drivers and Restraints
- Growth Drivers
- Growth Restraints
6. Social Media Analytics and Customer Journeys
- Social Media Analytics across the Customer Journey
- Customer and Business Actions through the Social Customer Journey
7. Reaping Benefits with Social Media Analytics
- Benefits of Social Media Analytics
8. Contact Centers and Social Media Analytics
- Evolution of the Contact Center with Social Media Analytics
- Evolutionary Technology Explained
- Contact Center Solution Providers Leverage Social Media for Customer Care
9. Social Media Analytics and CX Use-Cases
- Social Media Analysis - CX Use-Cases
10. Social Media Analytics Solutions - Provider Landscape
- Social Media Analytics Solutions - Provider Profiles
- Social Media Analytics - Provider Segmentation
- Vendor Scoping
11. Growth Opportunity Universe
- Growth Opportunity 1 - Partnerships and Mergers and Acquisitions
- Growth Opportunity 2 - Enhancement of Visualization and Reporting Capabilities
- Growth Opportunity 3 - Emphasis on Security and Data Compliance
12. List of Exhibits
