Get a comprehensive view of the market for U.S. sports beverages and the changing dynamics in the sector. This report from Beverage Marketing Corporation includes industry data by geographic region, pricing, consumer demographics, advertising, quarterly growth, distribution channels and packaging, and low-calorie options. It provides statistics for key brands including all-sales-channel-inclusive sales results, market share and growth.
This market report also offers projections and provides users with the data needed to identify opportunities, benchmark their progress and set goals for the future.
The report presents the data in Excel spreadsheets, which it supplements with a concise executive summary highlighting key developments including the covid-19 pandemic as well as a detailed discussion of the leading sports beverage companies.
New for 2023: The Evolving Sports Drink Market in the U.S., as its name suggests, also delves into some of the newer brands that have emerged as a result of the success of BodyArmor in recent years.
The answers you need
This report provides in-depth data, shedding light on various aspects of the market through reliable total market data. Questions answered in this industry research report include:
- How many gallons of sports drinks did U.S. residents consume in 2022 and the first half of 2023?
- How did the packaging mix change in 2022?
- Which distribution channel grew the fastest in 2022? Which sales channels will gain share through 2027?
- What proportion of sports drinks are low-calorie?
- Is the protein drink segment growing? If so, by how much?
- What market share will sports powders and low-calorie sports beverages command by 2027?
- Which distribution channels will gain importance in 2027?
This sports beverages research report features
The report offers an in-depth look at the category, companies and brands shaping the U.S. sports beverage market and looks at historical, current and anticipated segment growth through 2027. It provides perspective on the segment and its many facets, providing sales and volume statistics including total market retail dollar sales, wholesale dollar data and volume data. Through Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of the market including:
- Historical, current and projected market statistics with the granularity necessary to put trends in context and identify pockets of opportunity.
- Regional perspective on the marketplace in the U.S., highlighting volume and growth pattern variations from region to region.
- Company and brand sales volume data. Coverage includes PepsiCo (Gatorade and Gatorade Zero), Coca-Cola (Powerade, Powerade Zero and BodyArmor), Prime Hydration, Electrolit, G2, Kill Cliff, All Sport and Capris Sun Sport. Plus private label
- Analysis of regular vs. reduced calorie sports drink market trends.
- A look at sports beverages by flavor through 2027.
- Data detailing sales by key on- and off-premise distribution channels totaling 100% of market volume.
- Volume and share data by package size historically, currently and five years into the future.
- Advertising expenditures of the leading companies and a look at category spending by media type (including internet advertising).
- Consumer demographic profiles comparing consumers of key brands.
- Perspective on the protein drink market.
- Five-year projections for the sports drink market and its sub-segments.
- Data detailing sales by key on- and off-premise distribution channels totaling 100% of market volume.
- Volume and share data by package size historically, currently and five years into the future.
- Advertising expenditures of the leading companies and a look at category spending by media type (including internet advertising).
- Consumer demographic profiles comparing consumers of key brands.
- Perspective on the protein drink market.
- Five-year projections for the sports drink market and its sub-segments.
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Table of Contents
Companies Mentioned
- PepsiCo, Inc. - Gatorade
- Coca-Cola Company - (Powerade and BodyArmor)
- Prime Hydration
- Electrolit
- Biolyte
