U.S. Multiple Beverage Marketplace 2024

As markets shift and the barriers between categories blur, it’s more important than ever to keep an eye on the big picture across alcohol and non-alcohol sectors. This comprehensive U.S. multiple beverage industry overview from Beverage Marketing Corporation gives you that well-rounded, all-sales channel inclusive view. In this data-driven market research report, Beverage Marketing Corporation covers the entire U.S. commercial beverage industry and includes statistics on retail and wholesale sales as well as volume, growth, per capita consumption and share of stomach across eleven U.S. alcohol and non-alcohol beverage types. The 2024 edition also features an executive summary highlighting developments and trends, including discussion of the lingering impact of the COVID-19 pandemic.

The Answers You Need

BMC's market research report on beverages in the United States provides a birds eye view of the American market for eleven beverage categories including beer, bottled water, carbonated soft drinks, coffee, distilled spirits, energy drinks, fruit beverages, milk, sports beverages, tea and wine. It offers key statistics and also contains Beverage Marketing Corporation's exclusive projections for each category through 2028. The report provides an all-channel-inclusive picture, capturing 100% of volume, wholesale and retail dollars for each beverage sector it covers. If you need cross-category perspective, you won't want to miss the wealth of information contained in this industry report. Get answers to questions including:

• How did the main beverage categories perform in the U.S. market in 2023? What share of stomach do they hold?
• How does each category's volume, growth and market share compare to their respective wholesale dollar sales and retail dollar sales results?
• How do various categories stack up in an all-sales-channel-inclusive, cross-category comparison?
• How have the different groups' market shares shifted over time? Which categories have exhibited consistent share erosion? Which categories are gaining share?
• How are these categories projected to grow over the next five years through 2028?

Highlights of the report include:

• An overview of development in the major categories, including a bird's eye view of the industry as a whole.
• Market statistics for eleven beverage categories: beer, bottled water, carbonated soft drinks, coffee (including break-out for ready-to-drink), distilled spirits, energy drinks, fruit beverages, milk, sports beverages, tea (including break-out for ready-to-drink) and wine. Also includes data for value-added water.
• A breakdown of the industry by both volume, producers' sales and retail sales by beverage category, providing historical and current data, each beverage category's market share as well as growth trends.
• Per capita consumption figures.
• Bottled water data by segment including domestic non-sparkling retail premium PET, retail 1 -2.5 gallon, direct delivery bulk, sparkling waters and others.
• A look at share of market held by tea bags vs. RTD tea, iced tea mix and loose tea as well as volume and growth statistics for each segment.
• Distilled spirits supplier sales, wholesale sales and retail sales by segment including vodka, rum, cordials and liqueurs, rum, straight whiskey, tequila, Canadian whisky, Scotch, brandy & cognac, gin, blended whiskey, prepared cocktails and Irish whiskey.
• Consumption statistics for a broad range of adult beverages.
• U.S. wine market data by segment including historical and current consumption for subcategories including domestic and imported table wine, domestic and imported champagne/sparkling wine, and domestic and imported vermouth/aperitif, plus a look at trends for domestic vs. imported wine consumption.
• Growth forecasts through 2028 are a key component of this report, allowing you to compare growth potential across beverage industry segments. Included are Beverage Marketing's five-year projections for volume, sales, market shares, per capita consumption and compound annual growth projections for each beverage group and analysis of the forces determining each category’s future.