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Fitness App Market Size, Share & Trends Analysis Report by Type (Exercise & Weight Loss, Diet & Nutrition, Activity Tracking), Platform (Android, iOS, Others), Device (Smartphones, Tablets), Region, and Segment Forecasts, 2024-2030

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    Report

  • 150 Pages
  • December 2023
  • Region: Global
  • Grand View Research
  • ID: 5415431
Description Jump to:
The global fitness app market is expected to reach USD 4.80 billion by 2030. The market is expected to grow at a CAGR of 17.7% from 2024 to 2030. Fitness is one of the key segments in IT industry, which has exhibited immense growth since last decade in the U.S. This can be attributed to a range of factors, such as increasing awareness regarding benefits of wearable devices, growing spending power of the middle-income household, and people spending more time online. The growing penetration of smartphones and tablets across all demographics has resulted in high adoption of fitness apps. Some apps offer customized services based on body physiology and requirements.

Increasing applications of smartphones, such as telemedicine, remote disease management, Health Management Information Systems (HMIS), and others, are expanding the scope of IoT, especially in healthcare. Technological advancements in smartphone technology for improving disease diagnosis are anticipated to drive the growth of IoT in healthcare market. Moreover, smartphones offer ease of use and portability, making them an optimal solution for monitoring and diagnostic services, and large storage capacity. Growing affordability and reduced hardware costs drive the demand for smartphones in the market, which is expected to drive the growth of healthcare IoT solutions.

Asia-Pacific is considered the fastest-growing region for fitness apps market. Growing adoption of smartphones by consumers contributes to the growth of various mHealth applications in the market. Continuous improvement in the network infrastructure and growing network coverage boosts the demand for mobile health services. Mobile network operators view mHealth as a beneficial opportunity for investment with the growing user adoption of smartphones coupled with rising awareness about health, nutrition, and diet.

Fitness App Market Report Highlights

  • Exercise & weight loss emerged as leading type segment in 2023 with a revenue share of 54.43% in the global marketowing to the increasing instances of obesity.
  • By platform,iOS segment accounted for the largest revenue share in 2023owing to the increased adoption of this platform, especially, in countries such as Egypt, India, Brazil, Ireland, Portugal, Turkey, and South Africa.
  • Based on device,smartphones accounted for the largest revenue share in 2023, whereas wearable is projected to expand at fastest CAGR during the forecast period.
  • North America accounted for the largest share due to high penetration of smartphones, increasing awareness pertaining to health and wellness, and availability of several fitness apps.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.1.1. Technology
1.1.2. Treatment
1.1.3. Application
1.1.4. Regional scope
1.1.5. Estimates and forecast timeline
1.2. Research Methodology
1.3. Information Procurement
1.3.1. Purchased database
1.3.2. Internal database
1.3.3. Secondary sources
1.3.4. Primary research
1.3.5. Details of primary research
1.3.5.1. Data for primary interviews in North America
1.3.5.2. Data for primary interviews in Europe
1.3.5.3. Data for primary interviews in Asia-Pacific
1.3.5.4. Data for primary interviews in Latin America
1.3.5.5. Data for Primary interviews in MEA
1.4. Information or Data Analysis
1.4.1. Data analysis models
1.5. Market Formulation & Validation
1.6. Model Details
1.6.1. Commodity flow analysis (Model 1)
1.6.2. Approach 1: Commodity flow approach
1.6.3. Volume price analysis (Model 2)
1.6.4. Approach 2: Volume price analysis
1.7. List of Secondary Sources
1.8. List of Primary Sources
1.9. Objectives
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Technology outlook
2.2.2. Treatment outlook
2.2.3. Application outlook
2.2.4. Regional outlook
2.3. Competitive Insights
Chapter 3. Fitness App Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Market Dynamics
3.2.1. Market driver analysis
3.2.1.1. Rising awareness about fitness along with increasing penetration of smartphones
3.2.1.2. Increasing adoption of obesity-related apps in the U.S.
3.2.1.3. Growing use of wearable devices
3.2.1.4. Increasing investment in fitness industry apps
3.2.2. Market restraint analysis
3.2.2.1. Lack of reimbursement for fitness applications
3.3. Fitness App Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.1.1. Supplier power
3.3.1.2. Buyer power
3.3.1.3. Substitution threat
3.3.1.4. Threat of new entrant
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Technological landscape
3.3.2.3. Economic landscape
Chapter 4. Fitness App Market: Type Estimates & Trend Analysis
4.1. Definitions and Scope
4.1.1. Exercise & Weight Loss
4.1.2. Diet & Nutrition
4.1.3. Activity Tracking
4.2. Type Market Share, 2023 & 2030
4.3. Segment Dashboard
4.4. Global Fitness App Market by Type Outlook
4.5. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
4.5.1. Exercise & Weight Loss
4.5.1.1. Market estimates and forecast 2018 to 2030 (USD Million)
4.5.2. Diet & Nutrition
4.5.2.1. Market estimates and forecast 2018 to 2030 (USD Million)
4.5.3. Activity Tracking
4.5.3.1. Market estimates and forecast 2018 to 2030 (USD Million)
Chapter 5. Fitness App Market: Platform Estimates & Trend Analysis
5.1. Definitions and Scope
5.1.1. Android
5.1.2. iOS
5.1.3. Others
5.2. Platform Market Share, 2023 & 2030
5.3. Segment Dashboard
5.4. Global Fitness App Market by Platform Outlook
5.5. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
5.5.1. Android
5.5.1.1. Market estimates and forecast 2018 to 2030 (USD Million)
5.5.2. iOS
5.5.2.1. Market estimates and forecast 2018 to 2030 (USD Million)
5.5.3. Others
5.5.3.1. Market estimates and forecast 2018 to 2030 (USD Million)
Chapter 6. Fitness App Market: Devices Estimates & Trend Analysis
6.1. Definitions and Scope
6.1.1. Smartphones
6.1.2. Tablets
6.1.3. Wearable Devices
6.2. Devices Market Share, 2023 & 2030
6.3. Segment Dashboard
6.4. Global Fitness App Market by Devices Outlook
6.5. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
6.5.1. Smartphones
6.5.1.1. Market estimates and forecast 2018 to 2030 (USD Million)
6.5.2. Tablets
6.5.2.1. Market estimates and forecast 2018 to 2030 (USD Million)
6.5.3. Wearable Devices
6.5.3.1. Market estimates and forecast 2018 to 2030 (USD Million)
Chapter 7. Fitness App Market: Regional Estimates & Trend Analysis
7.1. Regional Market Share Analysis, 2023 & 2030
7.2. Regional Market Dashboard
7.3. Global Regional Market Snapshot
7.4. Market Size, & Forecasts Trend Analysis, 2018 to 2030:
7.5. North America
7.5.1. U.S.
7.5.1.1. U.S. market estimates and forecast, 2018-2030 (USD Million)
7.5.2. Canada
7.5.2.1. Canada market estimates and forecast, 2018-2030 (USD Million)
7.6. Europe
7.6.1. UK
7.6.1.1. UK market estimates and forecast, 2018-2030 (USD Million)
7.6.2. Germany
7.6.2.1. Germany market estimates and forecast, 2018-2030 (USD Million)
7.6.3. France
7.6.3.1. France market estimates and forecast, 2018-2030 (USD Million)
7.6.4. Italy
7.6.4.1. Italy market estimates and forecast, 2018-2030 (USD Million)
7.6.5. Spain
7.6.5.1. Spain market estimates and forecast, 2018-2030 (USD Million)
7.6.6. Norway
7.6.6.1. Norway market estimates and forecast, 2018-2030 (USD Million)
7.6.7. Sweden
7.6.7.1. Sweden market estimates and forecast, 2018-2030 (USD Million)
7.6.8. Denmark
7.6.8.1. Denmark market estimates and forecast, 2018-2030 (USD Million)
7.7. Asia-Pacific
7.7.1. Japan
7.7.1.1. Japan market estimates and forecast, 2018-2030 (USD Million)
7.7.2. China
7.7.2.1. China market estimates and forecast, 2018-2030 (USD Million)
7.7.3. India
7.7.3.1. India market estimates and forecast, 2018-2030 (USD Million)
7.7.4. Australia
7.7.4.1. Australia market estimates and forecast, 2018-2030 (USD Million)
7.7.5. South Korea
7.7.5.1. South Korea market estimates and forecast, 2018-2030 (USD Million)
7.7.6. Thailand
7.7.6.1. Thailand market estimates and forecast, 2018-2030 (USD Million)
7.8. Latin America
7.8.1. Brazil
7.8.1.1. Brazil market estimates and forecast, 2018-2030 (USD Million)
7.8.2. Mexico
7.8.2.1. Mexico market estimates and forecast, 2018-2030 (USD Million)
7.8.3. Argentina
7.8.3.1. Argentina market estimates and forecast, 2018-2030 (USD Million)
7.9. MEA
7.9.1. South Africa
7.9.1.1. South Africa market estimates and forecast, 2018-2030 (USD Million)
7.9.2. Saudi Arabia
7.9.2.1. Saudi Arabia market estimates and forecast, 2018-2030 (USD Million)
7.9.3. UAE
7.9.3.1. UAE market estimates and forecast, 2018-2030 (USD Million)
7.9.4. Kuwait
7.9.4.1. Kuwait market estimates and forecast, 2018-2030 (USD Million)
Chapter 8. Competitive Landscape
8.1. Recent Developments & Impact Analysis, By Key Market Participants
8.2. Company/Competition Categorization
8.2.1. Innovators
8.3. Vendor Landscape
8.3.1. List of key distributors and channel partners
8.3.2. Key customers
8.3.3. Key company market share analysis, 2023
8.3.4. Adidas
8.3.4.1. Company overview
8.3.4.2. Financial performance
8.3.4.3. Product benchmarking
8.3.4.4. Strategic initiatives
8.3.5. Appster
8.3.5.1. Company overview
8.3.5.2. Financial performance
8.3.5.3. Product benchmarking
8.3.5.4. Strategic initiatives
8.3.6. FitnessKeeper
8.3.6.1. Company overview
8.3.6.2. Financial performance
8.3.6.3. Product benchmarking
8.3.6.4. Strategic initiatives
8.3.7. Fitbit, Inc.
8.3.7.1. Company overview
8.3.7.2. Financial performance
8.3.7.3. Product benchmarking
8.3.7.4. Strategic initiatives
8.3.8. Azumio, Inc.
8.3.8.1. Company overview
8.3.8.2. Financial performance
8.3.8.3. Product benchmarking
8.3.8.4. Strategic initiatives
8.3.9. MyFitnessPal Inc.
8.3.9.1. Company overview
8.3.9.2. Financial performance
8.3.9.3. Product benchmarking
8.3.9.4. Strategic initiatives
8.3.10. Noom
8.3.10.1. Company overview
8.3.10.2. Financial performance
8.3.10.3. Product benchmarking
8.3.10.4. Strategic initiatives
8.3.11. Nike
8.3.11.1. Company overview
8.3.11.2. Financial performance
8.3.11.3. Product benchmarking
8.3.11.4. Strategic initiatives
8.3.12. Under Armour, Inc.
8.3.12.1. Company overview
8.3.12.2. Financial performance
8.3.12.3. Product benchmarking
8.3.12.4. Strategic initiatives
8.3.13. WillowTree, Inc.
8.3.13.1. Company overview
8.3.13.2. Financial performance
8.3.13.3. Product benchmarking
8.3.13.4. Strategic initiatives
8.3.14. Kayla Itsines
8.3.14.1. Company overview
8.3.14.2. Financial performance
8.3.14.3. Product benchmarking
8.3.14.4. Strategic initiatives
8.3.15. Google, Inc.
8.3.15.1. Company overview
8.3.15.2. Financial performance
8.3.15.3. Product benchmarking
8.3.15.4. Strategic initiatives
8.3.16. Fooducate
8.3.16.1. Company overview
8.3.16.2. Financial performance
8.3.16.3. Product benchmarking
8.3.16.4. Strategic initiatives
8.3.17. ASICS America Corporation
8.3.17.1. Company overview
8.3.17.2. Financial performance
8.3.17.3. Product benchmarking
8.3.17.4. Strategic initiatives
List of Tables
Table 1 List of Abbreviation
Table 2 North America Fitness app market, by region, 2018-2030 (USD Million)
Table 3 North America Fitness app market, by type, 2018-2030 (USD Million)
Table 4 North America Fitness app market, by platform, 2018-2030 (USD Million)
Table 5 North America Fitness app market, by devices, 2018-2030 (USD Million)
Table 6 U.S. Fitness app market, by type, 2018-2030 (USD Million)
Table 7 U.S. Fitness app market, by platform, 2018-2030 (USD Million)
Table 8 U.S. Fitness app market, by devices, 2018-2030 (USD Million)
Table 9 Canada Fitness app market, by type, 2018-2030 (USD Million)
Table 10 Canada Fitness app market, by platform, 2018-2030 (USD Million)
Table 11 Canada Fitness app market, by devices, 2018-2030 (USD Million)
Table 12 Europe Fitness app market, by region, 2018-2030 (USD Million)
Table 13 Europe Fitness app market, by type, 2018-2030 (USD Million)
Table 14 Europe Fitness app market, by platform, 2018-2030 (USD Million)
Table 15 North America Fitness app market, by end user, 2018-2030 (USD Million)
Table 16 Germany Fitness app market, by type, 2018-2030 (USD Million)
Table 17 Germany Fitness app market, by platform, 2018-2030 (USD Million)
Table 18 Germany Fitness app market, by devices, 2018-2030 (USD Million)
Table 19 UK Fitness app market, by type, 2018-2030 (USD Million)
Table 20 UK Fitness app market, by platform, 2018-2030 (USD Million)
Table 21 UK Fitness app market, by devices, 2018-2030 (USD Million)
Table 22 France Fitness app market, by type, 2018-2030 (USD Million)
Table 23 France Fitness app market, by platform, 2018-2030 (USD Million)
Table 24 France Fitness app market, by devices, 2018-2030 (USD Million)
Table 25 Italy Fitness app market, by type, 2018-2030 (USD Million)
Table 26 Italy Fitness app market, by platform, 2018-2030 (USD Million)
Table 27 Italy Fitness app market, by devices, 2018-2030 (USD Million)
Table 28 Spain Fitness app market, by type, 2018-2030 (USD Million)
Table 29 Spain Fitness app market, by platform, 2018-2030 (USD Million)
Table 30 Spain Fitness app market, by devices, 2018-2030 (USD Million)
Table 31 Denmark Fitness app market, by type, 2018-2030 (USD Million)
Table 32 Denmark Fitness app market, by platform, 2018-2030 (USD Million)
Table 33 Denmark Fitness app market, by devices, 2018-2030 (USD Million)
Table 34 Sweden Fitness app market, by type, 2018-2030 (USD Million)
Table 35 Sweden Fitness app market, by platform, 2018-2030 (USD Million)
Table 36 Sweden Fitness app market, by devices, 2018-2030 (USD Million)
Table 37 Norway Fitness app market, by type, 2018-2030 (USD Million)
Table 38 Norway Fitness app market, by platform, 2018-2030 (USD Million)
Table 39 Norway Fitness app market, by devices, 2018-2030 (USD Million)
Table 40 Asia-Pacific Fitness app market, by region, 2018-2030 (USD Million)
Table 41 Asia-Pacific Fitness app market, by type, 2018-2030 (USD Million)
Table 42 Asia-Pacific Fitness app market, by platform, 2018-2030 (USD Million)
Table 43 Asia-Pacific Fitness app market, by devices, 2018-2030 (USD Million)
Table 44 China Fitness app market, by type, 2018-2030 (USD Million)
Table 45 China Fitness app market, by platform, 2018-2030 (USD Million)
Table 46 China Fitness app market, by devices, 2018-2030 (USD Million)
Table 47 Japan Fitness app market, by type, 2018-2030 (USD Million)
Table 48 Japan Fitness app market, by platform, 2018-2030 (USD Million)
Table 49 Japan Fitness app market, by devices, 2018-2030 (USD Million)
Table 50 India Fitness app market, by type, 2018-2030 (USD Million)
Table 51 India Fitness app market, by platform, 2018-2030 (USD Million)
Table 52 India Fitness app market, by devices, 2018-2030 (USD Million)
Table 53 South Korea Fitness app market, by type, 2018-2030 (USD Million)
Table 54 South Korea Fitness app market, by platform, 2018-2030 (USD Million)
Table 55 South Korea Fitness app market, by devices, 2018-2030 (USD Million)
Table 56 Australia Fitness app market, by type, 2018-2030 (USD Million)
Table 57 Australia Fitness app market, by platform, 2018-2030 (USD Million)
Table 58 Australia Fitness app market, by devices, 2018-2030 (USD Million)
Table 59 Thailand Fitness app market, by type, 2018-2030 (USD Million)
Table 60 Thailand Fitness app market, by platform, 2018-2030 (USD Million)
Table 61 Thailand Fitness app market, by devices, 2018-2030 (USD Million)
Table 62 Latin America Fitness app market, by region, 2018-2030 (USD Million)
Table 63 Latin America Fitness app market, by type, 2018-2030 (USD Million)
Table 64 Latin America Fitness app market, by platform, 2018-2030 (USD Million)
Table 65 Latin America Fitness app market, by devices, 2018-2030 (USD Million)
Table 66 Brazil Fitness app market, by type, 2018-2030 (USD Million)
Table 67 Brazil Fitness app market, by platform, 2018-2030 (USD Million)
Table 68 Brazil Fitness app market, by devices, 2018-2030 (USD Million)
Table 69 Mexico Fitness app market, by type, 2018-2030 (USD Million)
Table 70 Mexico Fitness app market, by platform, 2018-2030 (USD Million)
Table 71 Mexico Fitness app market, by devices, 2018-2030 (USD Million)
Table 72 Argentina Fitness app market, by type, 2018-2030 (USD Million)
Table 73 Argentina Fitness app market, by platform, 2018-2030 (USD Million)
Table 74 Argentina Fitness app market, by devices, 2018-2030 (USD Million)
Table 75 MEA Fitness app market, by region, 2018-2030 (USD Million)
Table 76 MEA Fitness app market, by type, 2018-2030 (USD Million)
Table 77 MEA Fitness app market, by platform, 2018-2030 (USD Million)
Table 78 MEA Fitness app market, by devices, 2018-2030 (USD Million)
Table 79 South Africa Fitness app market, by type, 2018-2030 (USD Million)
Table 80 South Africa Fitness app market, by platform, 2018-2030 (USD Million)
Table 81 South Africa Fitness app market, by devices, 2018-2030 (USD Million)
Table 82 Saudi Arabia Fitness app market, by type, 2018-2030 (USD Million)
Table 83 Saudi Arabia Fitness app market, by platform, 2018-2030 (USD Million)
Table 84 Saudi Arabia Fitness app market, by devices, 2018-2030 (USD Million)
Table 85 UAE Fitness app market, by type, 2018-2030 (USD Million)
Table 86 UAE Fitness app market, by platform, 2018-2030 (USD Million)
Table 87 UAE Fitness app market, by devices, 2018-2030 (USD Million)
Table 88 Kuwait Fitness app market, by type, 2018-2030 (USD Million)
Table 89 Kuwait Fitness app market, by platform, 2018-2030 (USD Million)
Table 90 Kuwait Fitness app market, by devices, 2018-2030 (USD Million)
List of Figures
Figure 1 Market research process
Figure 2 Data triangulation techniques
Figure 3 Primary research pattern
Figure 4 Market research approaches
Figure 5 Value-chain-based sizing & forecasting
Figure 6 QFD modeling for market share assessment
Figure 7 Market formulation & validation
Figure 8 Fitness app market: market outlook
Figure 9 Fitness app competitive insights
Figure 10 Parent market outlook
Figure 11 Related/ancillary market outlook
Figure 12 Penetration and growth prospect mapping
Figure 13 Industry value chain analysis
Figure 14 Fitness app market driver impact
Figure 15 Fitness app market restraint impact
Figure 16 Fitness app market strategic initiatives analysis
Figure 17 Fitness app market: Type movement analysis
Figure 18 Fitness app market: Type outlook and key takeaways
Figure 19 Exercise & Weight Loss market estimates and forecast, 2018-2030
Figure 20 Diet & Nutrition market estimates and forecast, 2018-2030
Figure 21 Activity Tracking market estimates and forecast, 2018-2030
Figure 22 Fitness app Market: Platform Movement Analysis
Figure 23 Fitness app market: Platform outlook and key takeaways
Figure 24 Android market estimates and forecast, 2018-2030
Figure 25 iOS market estimates and forecast, 2018-2030
Figure 26 Others market estimates and forecast, 2018-2030
Figure 27 Fitness app market: Devices movement analysis
Figure 28 Fitness app market: Devices outlook and key takeaways
Figure 29 Smartphones market estimates and forecast, 2018-2030
Figure 30 Tablets market estimates and forecast, 2018-2030
Figure 31 Global Fitness app market: Regional movement analysis
Figure 32 Global Fitness app market: Regional outlook and key takeaways
Figure 33 Global Fitness app market share and leading players
Figure 34 North America, by country
Figure 35 North America market estimates and forecast, 2018-2030
Figure 36 U.S. market estimates and forecast, 2018-2030
Figure 37 Canada market estimates and forecast, 2018-2030
Figure 38 Europe market estimates and forecast, 2018-2030
Figure 39 UK market estimates and forecast, 2018-2030
Figure 40 Germany market estimates and forecast, 2018-2030
Figure 41 France market estimates and forecast, 2018-2030
Figure 42 Italy market estimates and forecast, 2018-2030
Figure 43 Spain market estimates and forecast, 2018-2030
Figure 44 Denmark market estimates and forecast, 2018-2030
Figure 45 Sweden market estimates and forecast, 2018-2030
Figure 46 Norway market estimates and forecast, 2018-2030
Figure 47 Asia-Pacific market estimates and forecast, 2018-2030
Figure 48 China market estimates and forecast, 2018-2030
Figure 49 Japan market estimates and forecast, 2018-2030
Figure 50 India market estimates and forecast, 2018-2030
Figure 51 Thailand market estimates and forecast, 2018-2030
Figure 52 South Korea market estimates and forecast, 2018-2030
Figure 53 Australia market estimates and forecast, 2018-2030
Figure 54 Latin America market estimates and forecast, 2018-2030
Figure 55 Brazil market estimates and forecast, 2018-2030
Figure 56 Mexico market estimates and forecast, 2018-2030
Figure 57 Argentina market estimates and forecast, 2018-2030
Figure 58 Middle East and Africa market estimates and forecast, 2018-2030
Figure 59 South Africa market estimates and forecast, 2018-2030
Figure 60 Saudi Arabia market estimates and forecast, 2018-2030
Figure 61 UAE market estimates and forecast, 2018-2030
Figure 62 Kuwait market estimates and forecast, 2018-2030

Companies Mentioned

  • Adidas
  • Appster
  • FitnessKeeper
  • Fitbit, Inc.
  • Azumio, Inc.
  • MyFitnessPal Inc.
  • Noom
  • Nike
  • Under Armour, Inc.
  • WillowTree, Inc.
  • Kayla Itsines
  • Google, Inc.
  • Fooducate
  • ASICS America Corporation

Methodology

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Table Information

Report AttributeDetails
No. of Pages150
PublishedDecember 2023
Forecast Period2023 - 2030
Estimated Market Value ( USD ) in 2023 $ 1.54 Billion
Forecasted Market Value ( USD ) by 2030 $ 4.8 Billion
Compound Annual Growth Rate17.7%
Regions CoveredGlobal
No. of Companies Mentioned14

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