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Influencer Marketing Platform Market Size, Share & Trends Analysis Report by Application (Campaign Management, Search & Discovery), by Organization Size, by End-use, by Region, and Segment Forecasts, 2021-2028

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  • 154 Pages
  • May 2021
  • Region: Global
  • Grand View Research
  • ID: 5415530
Description Jump to:
The global influencer marketing platform market size is anticipated to reach USD 84.89 billion by 2028, exhibiting a CAGR of 30.3% over the forecast period. The growing deployment of Computer-Generated Imagery (CGI)-based virtual influencers has offered new growth prospects for the market.

Virtual influencers offer more accurate results based on demographic and audience data captured by various platforms and consumer forums. Their ability to stay abreast with the fast fashion trends coupled with higher creative freedom is expected to lead to their rapid growth in the fashion and lifestyle industry.

Changing content consumption trends are also offering promising growth opportunities to the market for influencer marketing platforms. The rise in the adoption of Over-The-Top (OTT) media services and the subsequent collaboration of OTT media providers with influencers to advertise and promote their content offers new growth avenues to the market. Additionally, OTT media production houses have started offering acting or post-production roles to digital influencers owing to the similarity in their nature of work in content creation and the digital media ecosystem. This helps influencers to reach larger audiences and add value to their presence, thereby offering brands the opportunity to expand their reach and improve penetration via influencer marketing.

The gradual acceptance of the 5G delivery model is also expected to offer an impetus to the market. 5G promises to enhance automation of marketing practices and improve connectivity, resulting in higher media consumption and more interactive users. Pairing 5G technology with extensive and accurate datasets is expected to help marketers reach the target audience more effectively and help deliver hyper-localized content.

Furthermore, digital video advertising is expected to become more popular due to greater bandwidth and connectivity. This will help influencers offer improved Return on Investment (RoI) for brands by creating high-resolution 4K video content, improved click-through rate, and faster page loading.

Influencer Marketing Platform Market Report Highlights

  • The influencer management segment is expected to witness the fastest growth over the forecast period, attributed to the increasing adoption of influencer marketing practices by corporations and the need to manage several influencers for different marketing campaigns
  • The SMEs segment is expected to register the highest CAGR over the forecast period owing to the rising demand among SMEs to leverage more affordable and efficient marketing strategies
  • The sports and fitness segment is expected to capture the highest CAGR over the forecast period owing to the increased need for collaborations with fitness influencers in different countries
  • The Asia Pacific is expected to dominate the market over the forecast period, attributed to the emergence of several influencer marketing startups in India and China, thus offering growth opportunities to the regional market

Table of Contents

Chapter 1 Methodology and Scope
1.1 Research Methodology
1.2 Research Scope and Assumptions
1.3 List to Data Sources
Chapter 2 Executive Summary
2.1 Influencer Marketing Platform Market - Industry Snapshot & Key Buying Criteria, 2017 - 2028
Chapter 3 Market Variables, Trends, and Scope
3.1 Market Segmentation
3.2 Market Size & Growth Prospects
3.3 Penetration & Growth Prospect Mapping
3.4 Industry Value Chain Analysis
3.5 Market Dynamics
3.5.1 Market driver analysis
3.5.1.1 Technological disruptions in the influencer marketing industry
3.5.1.2 Advent of social media
3.5.2 Market restraint analysis
3.5.2.1 Privacy and regulatory challenges in the influencer marketing platform industry
3.6 Technological Landscape
3.7 Business Environmental Analysis Tools
3.7.1 Porter’s five forces analysis
3.7.2 PEST analysis
Chapter 4 Application Type Estimates and Trend Analysis
4.1 Market Size Estimates & Forecasts and Trend Analysis, 2017 - 2028 (USD Billion)
4.2 Application Movement Analysis & Market Share, 2020 & 2028
4.3 Campaign Management
4.3.1 Market size estimates and forecasts by region, 2017 - 2028 (USD Billion)
4.4 Search & Discovery
4.4.1 Market size estimates and forecasts by region, 2017 - 2028 (USD Billion)
4.5 Analytics & Reporting
4.5.1 Market size estimates and forecasts by region, 2017 - 2028 (USD Billion)
4.6 Influencer Management
4.6.1 Market size estimates and forecasts by region, 2017 - 2028 (USD Billion)
Chapter 5 Organization Size Estimates and Trend Analysis
5.1 Market Size Estimates & Forecasts and Trend Analysis, 2017 - 2028 (USD Billion)
5.2 Organization Size Movement Analysis & Market Share, 2020 & 2028
5.3 Large Enterprises
5.3.1 Market size estimates and forecasts by region, 2017 - 2028 (USD Billion)
5.4 SMEs
5.4.1 Market size estimates and forecasts by region, 2017 - 2028 (USD Billion)
Chapter 6 End Use Estimates and Trend Analysis
6.1 Market Size Estimates & Forecasts and Trend Analysis, 2017 - 2028 (USD Billion)
6.2 End Use Movement Analysis & Market Share, 2020 & 2028
6.3 Food & Entertainment
6.3.1 Market estimates & forecasts by region, 2017 - 2028 (USD Billion)
6.4 Sports & Fitness
6.4.1 Market estimates & forecasts by region, 2017 - 2028 (USD Billion)
6.5 Travel & Holiday
6.5.1 Market estimates & forecasts by region, 2017 - 2028 (USD Billion)
6.6 Fashion & Lifestyle
6.6.1 Market estimates & forecasts by region, 2017 - 2028 (USD Billion))
Chapter 7 Regional Estimates and Trend Analysis
7.1 Market Size Estimates & Forecasts and Trend Analysis, 2017 - 2028 (USD Billion)
7.2 Influencer Marketing Platform Market Share by Region, 2020 & 2028
7.3 North America
7.3.1 North America influencer marketing platform market, by application type, 2017 - 2028 (USD Billion)
7.3.2 North America influencer marketing platform market, by organization size, 2017 - 2028 (USD Billion)
7.3.3 North America influencer marketing platform market, by end-use, 2017 - 2028 (USD Billion)
7.3.4 U.S.
7.3.4.1 U.S. influencer marketing platform market by application type, 2017 - 2028 (USD Billion)
7.3.4.2 U.S. influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
7.3.4.3 U.S. influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
7.3.5 Canada
7.3.5.1 Canada influencer marketing platform market by application type, 2017 - 2028 (USD Billion)
7.3.5.2 Canada influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
7.3.5.3 Canada influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
7.4 Europe
7.4.1 Europe influencer marketing platform market, by application type, 2017 - 2028 (USD Billion)
7.4.2 Europe influencer marketing platform market, by organization size, 2017 - 2028 (USD Billion)
7.4.3 Europe influencer marketing platform market, by end-use, 2017 - 2028 (USD Billion)
7.4.4 Germany
7.4.4.1 Germany influencer marketing platform market by application type, 2017 - 2028 (USD Billion)
7.4.4.2 Germany influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
7.4.4.3 Germany influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
7.4.5 U.K.
7.4.5.1 U.K. influencer marketing platform market by application type, 2017 - 2028 (USD Billion)
7.4.5.2 U.K. influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
7.4.5.3 U.K. influencer marketing platform market by end-use, 2017 - 2028 (USD Billion))
7.5 Asia Pacific
7.5.1 Asia Pacific influencer marketing platform market, by application type, 2017 - 2028 (USD Billion)
7.5.2 Asia Pacific influencer marketing platform market, by organization size, 2017 - 2028 (USD Billion)
7.5.3 Asia Pacific influencer marketing platform market, by end-use, 2017 - 2028 (USD Billion))
7.5.4 China
7.5.4.1 China influencer marketing platform market by application type, 2017 - 2028 (USD Billion)
7.5.4.2 China influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
7.5.4.3 China influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
7.5.5 India
7.5.5.1 India influencer marketing platform market by application type, 2017 - 2028 (USD Billion)
7.5.5.2 India influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
7.5.5.3 India influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
7.5.6 Japan
7.5.6.1 Japan influencer marketing platform market by application type, 2017 - 2028 (USD Billion)
7.5.6.2 Japan influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
7.5.6.2 Japan influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
7.6 Latin America
7.6.1 Latin America influencer marketing platform market, by application type, 2017 - 2028 (USD Billion)
7.6.2 Latin America influencer marketing platform market, by organization size, 2017 - 2028 (USD Billion)
7.6.3 Latin America influencer marketing platform market, by end-use, 2017 - 2028 (USD Billion)
7.6.4 Brazil
7.6.4.1 Brazil influencer marketing platform market by application type, 2017 - 2028 (USD Billion)
7.6.4.2 Brazil influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
7.6.4.2 Brazil influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
7.6.5 Mexico
7.6.5.1 Mexico influencer marketing platform market by application type, 2017 - 2028 (USD Billion)
7.6.5.2 Mexico influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
7.6.5.2 Mexico influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
7.7 MEA
7.7.1 MEA influencer marketing platform market, by application type, 2017 - 2028 (USD Billion)
7.7.2 MEA influencer marketing platform market, by organization size, 2017 - 2028 (USD Billion)
7.7.2 MEA influencer marketing platform market, by end-use, 2017 - 2028 (USD Billion)
Chapter 8 Competitive Analysis
8.1 Recent Developments & Impact Analysis, By Key Market Participants
8.2 Company/Competition Categorization (Key innovators, Market leaders, Emerging Players)
8.3 Vendor Landscape
8.3.1 Key Company Market Share Analysis, 2020
8.4 Public Companies
8.4.1 Company Market Position Analysis
8.5 Private Companies
8.5.1 List of Key Emerging Companies /Technology Disruptors/Innovators
8.5.2 Company Market Position Analysis
Chapter 9 Competitive Landscape
9.1 AspireIQ
9.1.1 Company overview
9.1.2 Financial performance
9.1.3 Product benchmarking
9.1.4 Recent developments
9.2 Grapevine Logic Inc.
9.2.1 Company overview
9.2.2 Financial performance
9.2.3 Product benchmarking
9.2.4 Recent developments
9.3 Klear
9.3.1 Company overview
9.3.2 Financial performance
9.3.3 Product benchmarking
9.4 Mavrck
9.4.1 Company overview
9.4.2 Financial performance
9.4.3 Product benchmarking
9.4.4 Recent developments
9.5 NeoReach
9.5.1 Company overview
9.5.2 Financial performance
9.5.3 Product benchmarking
9.5.4 Recent developments
9.6 Speakr Inc
9.6.1 Company overview
9.6.2 Financial performance
9.6.3 Product benchmarking
9.7 Traackr Inc.
9.7.1 Company overview
9.7.2 Financial performance
9.7.3 Product benchmarking
9.7.4 Recent developments
9.8 Upfluence Inc.
9.8.1 Company overview
9.8.2 Financial performance
9.8.3 Product benchmarking
9.8.4 Recent developments
9.9 Webfluential
9.9.1 Company overview
9.9.2 Financial performance
9.9.3 Product benchmarking
9.10 Hypetap Pty Ltd.
9.10.1 Company overview
9.10.2 Financial performance
9.10.3 Product benchmarking
9.10.4 Recent developments
List of Tables
Table 1 Influencer marketing platform market estimates & forecasts, 2017 - 2028 (USD Billion)
Table 2 Influencer marketing platform market estimates and forecasts by region, 2017 - 2028 (USD Billion)
Table 3 Influencer marketing platform market estimates and forecasts by application, 2017 - 2028 (USD Billion)
Table 4 Influencer marketing platform market estimates and forecasts by organization size, 2017 - 2028 (USD Billion)
Table 5 Influencer marketing platform market estimates and forecasts by end-use, 2017 - 2028 (USD Billion)
Table 6 Global Influencer marketing platform market in campaign management application by region, 2017 - 2028 (USD Billion)
Table 7 Global influencer marketing platform market in search & discovery application by region, 2017 - 2028 (USD Billion)
Table 8 Global influencer marketing platform market in analytics & reporting by region, 2017 - 2028 (USD Billion)
Table 9 Global influencer marketing platform market in influencer management application by region, 2017 - 2028 (USD Billion)
Table 10 Global influencer marketing platform market in large enterprises by region, 2017 - 2028 (USD Billion)
Table 11 Global influencer marketing platform market in SMEs by region, 2017 - 2028 (USD Billion)
Table 12 Global influencer marketing platform market in food & entertainment by region, 2017 - 2028 (USD Billion)
Table 13 Global influencer marketing platform market in sports & fitness by region, 2017 - 2028 (USD Billion)
Table 14 Global influencer marketing platform market in travel & holiday by region, 2017 - 2028 (USD Billion)
Table 15 Global influencer marketing platform market in fashion & lifestyle by region, 2017 - 2028 (USD Billion)
Table 16 Global influencer marketing platform market in other end-use sectors by region, 2017 - 2028 (USD Billion)
Table 17 North America influencer marketing platform market by application, 2017 - 2028 (USD Billion)
Table 18 North America influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Table 19 North America influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Table 20 U.S. influencer marketing platform market by application, 2017 - 2028 (USD Billion)
Table 21 U.S. influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Table 22 U.S. influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Table 23 Canada influencer marketing platform market by application, 2017 - 2028 (USD Billion)
Table 24 Canada influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Table 25 Canada. influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Table 26 Europe influencer marketing platform market by application Type, 2017 - 2028 (USD Billion)
Table 27 Europe influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Table 28 Europe influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Table 29 Germany influencer marketing platform market by application Type, 2017 - 2028 (USD Billion)
Table 30 Germany influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Table 31 Germany influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Table 32 U.K. influencer marketing platform market by application Type, 2017 - 2028 (USD Billion)
Table 33 U.K. influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Table 34 U.K. influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Table 35 Asia Pacific influencer marketing platform market by application Type, 2017 - 2028 (USD Billion)
Table 36 Asia Pacific influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Table 37 Asia Pacific influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Table 38 China influencer marketing platform market by application type, 2017 - 2028 (USD Billion)
Table 39 China influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Table 40 China influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Table 41 India influencer marketing platform market by application, 2017 - 2028 (USD Billion)
Table 42 India influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Table 43 India influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Table 44 Japan influencer marketing platform market by application, 2017 - 2028 (USD Billion)
Table 45 Japan influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Table 46 Japan influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Table 47 Latin America influencer marketing platform market by application, 2017 - 2028 (USD Billion)
Table 48 Latin America influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Table 49 Latin America influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Table 50 Brazil influencer marketing platform market by application, 2017 - 2028 (USD Billion)
Table 51 Brazil influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Table 52 Brazil influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Table 53 Mexico influencer marketing platform market by application, 2017 - 2028 (USD Billion)
Table 54 Mexico influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Table 55 Mexico influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Table 56 MEA influencer marketing platform market by application, 2017 - 2028 (USD Billion)
Table 57 MEA influencer marketing platform market by organization size, 2017 - 2028 (USD Billion))
Table 58 MEA influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
List of Figures
Fig. 1 Industry Snapshot - Influencer marketing platform
Fig. 2 Influencer marketing platform market segmentation & scope
Fig. 3 Influencer marketing platform market size and growth prospect
Fig. 4 Penetration & growth prospect mapping
Fig. 5 Industry value chain analysis
Fig. 6 Market dynamics
Fig. 7 Porter’s five forces analysis
Fig. 8 PEST analysis
Fig. 9 Influencer marketing platform market: Application analysis
Fig. 10 Global influencer marketing platform market in campaign management application, 2017 - 2028 (USD Billion)
Fig. 11 Global influencer marketing platform market in search & discovery application, 2017 - 2028 (USD Billion)
Fig. 12 Global influencer marketing platform market in analytics & reporting application, 2017 - 2028 (USD Billion)
Fig. 13 Global influencer marketing platform market in influencer management application, 2017 - 2028 (USD Billion)
Fig. 14 Influencer marketing platform market: Organization size movement analysis
Fig. 15 Global influencer marketing platform market in large enterprises, 2017 - 2028 (USD Billion)
Fig. 16 Global influencer marketing platform market in SMEs, 2017 - 2028 (USD Billion)
Fig. 17 Influencer marketing platform market: End-use movement analysis
Fig. 18 Global influencer marketing platform market in food & entertainment, 2017 - 2028 (USD Billion)
Fig. 19 Global influencer marketing platform market in sports & fitness, 2017 - 2028 (USD Billion)
Fig. 20 Global influencer marketing platform market in travel & holiday, 2017 - 2028 (USD Billion)
Fig. 21 Global influencer marketing platform market in fashion & lifestyle, 2017 - 2028 (USD Billion)
Fig. 22 Global influencer marketing platform market in other industries, 2017 - 2028 (USD Billion)
Fig. 23 Regional outlook, 2020 & 2027
Fig. 24 North America influencer marketing platform market by application, 2017 - 2028 (USD Billion)
Fig. 25 North America influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Fig. 26 North America influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Fig. 27 U.S. influencer marketing platform market by application, 2017 - 2028 (USD Billion)
Fig. 28 U.S. influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Fig. 29 U.S. influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Fig. 30 Canada influencer marketing platform market by application, 2017 - 2028 (USD Billion)
Fig. 31 Canada influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Fig. 32 Canada influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Fig. 33 Europe influencer marketing platform market, 2017 - 2028 (USD Billion)
Fig. 34 Europe influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Fig. 35 Europe influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Fig. 36 Germany influencer marketing platform market by application, 2017 - 2028 (USD Billion)
Fig. 37 Germany influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Fig. 38 Germany influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Fig. 39 U.K. influencer marketing platform market by application, 2017 - 2028 (USD Billion)
Fig. 40 U.K. influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Fig. 41 U.K. influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Fig. 42 Asia Pacific influencer marketing platform market, 2017 - 2028 (USD Billion)
Fig. 43 Asia Pacific influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Fig. 44 Asia Pacific influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Fig. 45 China influencer marketing platform market by application, 2017 - 2028 (USD Billion)
Fig. 46 China influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Fig. 47 China influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Fig. 48 India influencer marketing platform market by application, 2017 - 2028 (USD Billion)
Fig. 49 India influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Fig. 50 India influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Fig. 51 Japan influencer marketing platform market by application, 2017 - 2028 (USD Billion)
Fig. 52 Japan influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Fig. 53 Japan influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Fig. 54 Latin America influencer marketing platform market, 2017 - 2028 (USD Billion)
Fig. 55 Latin America influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Fig. 56 Latin America influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Fig. 57 Brazil influencer marketing platform market by application, 2017 - 2028 (USD Billion)
Fig. 58 Brazil influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Fig. 59 Brazil influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Fig. 60 Mexico influencer marketing platform market by application, 2017 - 2028 (USD Billion)
Fig. 61 Mexico influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Fig. 62 Mexico influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Fig. 63 MEA influencer marketing platform market by application, 2017 - 2028 (USD Billion)
Fig. 64 MEA influencer marketing platform market by organization size, 2017 - 2028 (USD Billion)
Fig. 65 MEA influencer marketing platform market by end-use, 2017 - 2028 (USD Billion)
Fig. 66 Market share analysis, 2020

Companies Mentioned

  • AspireIQ
  • Grapevine Logic Inc.
  • Klear
  • Mavrck
  • NeoReach
  • Speakr Inc
  • Traackr Inc.
  • Upfluence Inc.
  • Webfluential
  • Hypetap Pty Ltd.

Methodology

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Table Information

Report AttributeDetails
No. of Pages154
PublishedMay 2021
Forecast Period2021 - 2028
Estimated Market Value ( USD ) in 2021 $ 10.24 billion
Forecasted Market Value ( USD ) by 2028 $ 84.89 billion
Compound Annual Growth Rate35.3%
Regions CoveredGlobal
No. of Companies Mentioned10

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