Non-Alcoholic Beer Global Market Report 2024

Non-alcoholic beer, as the name suggests, contains 0% to 1.2% alcohol and is typically crafted by either removing alcohol from the finished product or by boiling beer to evaporate the alcohol.

The primary categories of non-alcoholic beer include alcohol-free and low alcohol variants. Low alcohol beers maintain a taste similar to traditional beer but contain significantly less alcohol. The key materials used in the production of non-alcoholic beer comprise malted grains, hops, yeasts, enzymes, and other relevant ingredients. Non-alcoholic beer is further categorized into plain and flavored options. These varieties of beer are made available to consumers through both store-based and non-store-based sales channels.

The non-alcoholic beer market research report is one of a series of new reports that provides non-alcoholic beer market statistics, including non-alcoholic beer industry global market size, regional shares, competitors with a non-alcoholic beer market share, detailed non-alcoholic beer market segments, market trends and opportunities, and any further data you may need to thrive in the non-alcoholic beer industry. This non-alcoholic beer market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The non-alcoholic beer market size has grown strongly in recent years. It will grow from $20.08 billion in 2023 to $21.94 billion in 2024 at a compound annual growth rate (CAGR) of 9.3%. The growth observed in the historical period can be attributed to several factors, including the expansion of online sales platforms, shifts in consumer preferences, advancements in taste and quality, concerns related to alcohol-related diseases, and robust economic growth in emerging markets.

The non-alcoholic beer market size is expected to see strong growth in the next few years. It will grow to $31.99 billion in 2028 at a compound annual growth rate (CAGR) of 9.9%. The anticipated growth in the forecast period can be attributed to various factors, including government initiatives and public health campaigns, a focus on sustainability and eco-friendly brewing practices, shifts in health-conscious consumer lifestyles, cultural and religious considerations, and a greater presence of non- and low-alcoholic beers in on-premise settings. Significant trends expected in this forecast period encompass new product development, the emergence of craft and artisanal non-alcoholic beers, the promotion of alcohol-free socializing, the integration of non-alcoholic beer in sports and fitness contexts, and collaborative efforts in flavor innovation.

The non-alcoholic beer market witnessed growth in the historic period, driven by the increasing awareness of the benefits associated with alcohol-free beverages. Typically containing negligible or very low alcohol content (ranging from 0% to 1.2%), non-alcoholic beer has been linked to improved cardiovascular health, increased bone mineral density, a reduced risk of osteoporosis, and stimulation of breast milk production, as indicated by an article from Upstream Brewing Company. Notably, a 2021 survey revealed that 38% of Indians expressed a desire to transition from standard strength beer to no or low-alcohol beer, with 41% of young beer consumers (aged 25 to 34) willing to make the switch. This growing awareness of the advantages of alcohol-free beverages has contributed to the expansion of the non-alcoholic beer market.

The anticipated growth of the non-alcoholic beer market is driven by the expansion of the food service industry. Embracing establishments that prepare, serve, and sell food and beverages, the food service industry employs non-alcoholic beer to cater to a broader consumer base, providing an appealing beverage option for those who opt not to consume alcohol while still desiring a beer-like experience. According to USA Today, the U.S. restaurant industry achieved $898 billion in sales in 2022, marking a $166.5 billion increase from 2021. This growth in the food service industry is a key factor propelling the non-alcoholic beer market.

Manufacturers in the non-alcoholic beer market are introducing innovative products in response to heightened consumer awareness of health consciousness. With consumers showing a growing interest in health-oriented food choices, companies are launching new products to meet this demand. For instance, UNLTD IPA, an alcohol-free beer manufacturer, introduced a non-alcoholic beer with only 13 calories per bottle, vegan-friendly, and gluten-free. Similarly, Athletic Brewing Company, a non-alcoholic beer producer, introduced All Out, an extra dark stout with a full-bodied mouthfeel, a toasty finish, and notes of coffee and bittersweet chocolate.

A strategic partnership approach is being adopted by major companies in the non-alcoholic beer market to enhance production. In April 2023, Deschutes Brewery, a U.S.-based beverage company, partnered with Sustainable Beverage Technologies (SBT), a fermented beverage technology company. Through this partnership, the companies aim to produce non-alcoholic beer on-site and develop new offerings for consumers.

In August 2022, Finnegans Brew Co., a brewery based in the U.S., acquired Hairless Dog Brewing for an undisclosed amount. This acquisition aligns with the growing trend of moving away from alcohol consumption, with Hairless Dog Brewing Co. being a Minneapolis-based non-alcoholic beer company.

Major companies operating in the non-alcoholic beer market include Anheuser-Busch InBev SA, BERNARD Family Brewery Inc., Big Drop Brewing Co., Carlsberg Breweries Group, Coors Brewing Company, Erdinger Weibbrau GmbH, Heineken N.V., Krombacher Brauerei Bernhard Schadeberg GmbH & Co. KG, Moscow Brewing Company, Royal Swinkels Family Brewers UK Ltd., Suntory Holdings Limited, Kirin Brewery Company, The Bayerische Staatsbrauerei Weihenstephan, Athletic Brewing Company, Clausthaler Inc., BrewDog PLC, Bitburger Braugruppe GmbH, Paulaner Brauerei Gruppe GmbH & Co KGaA, Warsteiner Brauerei Haus Cramer KG Company, Franziskaner Brauerei GmbH, Jever Brauerei KG, Weihenstephaner Brauerei GmbH, Schneider Weisse KG, St. Pauli Brauerei KG, Krombacher Brauere GmbH, Brooklyn Brewery Corp., Carlsberg Group AS, Arthur Guinness & Sons PLC, Ceria Innovations Private Limited, Collective Arts Pvt. Ltd.

North America was the largest region in the non-alcoholic beer market in 2023. The regions covered in the non-alcoholic beer market share report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the non-alcoholic beer market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The non-alcoholic beer market consists of sales of low alcohol beer and alcohol-free beer. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.