Gift cards are an integrated payment solutions developed to facilitate transaction at stores or businesses as an alternative to money. These cards establish a medium that supports smooth and hassle-free purchasing procedure during a variety of events, such as dining, entertainment, retail purchases, convenience shopping, and others. The two major types of gift cards considered under the scope of the report include open loop gift cards and closed loop gift cards. Closed loop gift cards can be used at a selected outlet or group of outlets depending on the issuing authority. The rise in use of e-commerce digital payments/wallets makes it convenient for consumers to track, manage, and redeem gift cards. Gift cards have emerged as the innovation in promotion, and financial service industry, which are preloaded cards with funds issued by a financial institution such as Visa, American Express, and MasterCard or by merchants such as Amazon. These cards are gaining popularity, primarily among unbanked populations with limited access to the banking services. However, owing to the ease of convenience and low threat of overdraft changes, the banked population also prefers gift cards.
Presently, gift cards are less secure than debit/credit cards, which can lead to payment fraud and loss of money. Nevertheless, increase in demand for non-cash rewards and recognition is expected to boost the growth of the gift cards market in Italy.
The market top impacting factors include technological innovation in product offerings, and increase in application areas such as hospitality, banking and retail stores. In addition, rise in need for advanced promotional strategies, high adoption rate of smart phones, and growth associated with e-commerce industry drives the Italy gift cards market. These factors are thereby fueling the market growth. However, various types of fees associated with card transaction and dearth of security measures as compared to credit or debit cards are some of the factors limiting the market growth. Conversely, increase in popularity of these cards during traveling and increase in demand for digital gift cards from consumers in Italy are some factors expected to create opportunities for the Italy gift cards market in the upcoming years.
The Italy gift cards market is segmented into functional attribute, distribution channel, product type, end user, age group and application. On the basis of functional attribute, it is classified into open loop gift card and closed loop gift card. By distribution channel, the market is bifurcated into offline, and online. By product type, the market is bifurcated into physical gift card and digital gift card. In terms of end user, the market is bifurcated into retail and corporate. As per age group, it is segregated into generation X, generation Z/millennials, and baby boomers. On the basis of application, the market is categorized into consumer goods, health & wellness, restaurants & bars, travel & tourism, media & entertainment and others.
The market players operating in the Italy gift cards market include Amazon.com, Inc., Auchan Holding, Apple Inc., Conad, Carrefour Group, EUROSPAR, Esselunga S.p.A., EPIPOLI S.P.A., PANORAMA, and Square, Inc.
Presently, gift cards are less secure than debit/credit cards, which can lead to payment fraud and loss of money. Nevertheless, increase in demand for non-cash rewards and recognition is expected to boost the growth of the gift cards market in Italy.
The market top impacting factors include technological innovation in product offerings, and increase in application areas such as hospitality, banking and retail stores. In addition, rise in need for advanced promotional strategies, high adoption rate of smart phones, and growth associated with e-commerce industry drives the Italy gift cards market. These factors are thereby fueling the market growth. However, various types of fees associated with card transaction and dearth of security measures as compared to credit or debit cards are some of the factors limiting the market growth. Conversely, increase in popularity of these cards during traveling and increase in demand for digital gift cards from consumers in Italy are some factors expected to create opportunities for the Italy gift cards market in the upcoming years.
The Italy gift cards market is segmented into functional attribute, distribution channel, product type, end user, age group and application. On the basis of functional attribute, it is classified into open loop gift card and closed loop gift card. By distribution channel, the market is bifurcated into offline, and online. By product type, the market is bifurcated into physical gift card and digital gift card. In terms of end user, the market is bifurcated into retail and corporate. As per age group, it is segregated into generation X, generation Z/millennials, and baby boomers. On the basis of application, the market is categorized into consumer goods, health & wellness, restaurants & bars, travel & tourism, media & entertainment and others.
The market players operating in the Italy gift cards market include Amazon.com, Inc., Auchan Holding, Apple Inc., Conad, Carrefour Group, EUROSPAR, Esselunga S.p.A., EPIPOLI S.P.A., PANORAMA, and Square, Inc.
Key benefits for stakeholders
- The study provides an in-depth analysis of the Italy gift cards market along with current trends and future estimations to elucidate imminent investment pockets.
- Information about key drivers, restrains, and opportunities and their impact analysis on the market size is provided in the report.
- Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
- The quantitative analysis of Italy gift cards market for the period 2021–2028 is provided to determine the market potential.
KEY MARKET SEGMENTS
By Functional Attribute
- Open-Loop Card
- Closed-Loop Card
By Distribution Channel
- Offline
- Online
By Product Type
- Physical Gift Cards
- Digital Gift Cards
By End User
- Retail
- Corporate
By Age Group
- Generation X
- Generation Z/Millennials
- Baby Boomers
By Application
- Consumer Goods
- Health & Wellness
- Restaurants & Bars
- Travel & Tourism
- Media & Entertainment
- Others
KEY MARKET PLAYERS
- Amazon.com, Inc.
- Auchan Holding
- Apple Inc.
- Conad
- Carrefour Group
- EUROSPAR
- Esselunga S.p.A.
- EPIPOLI S.P.A.
- PANORAMA
- Square,Inc.
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: ITALY GIFT CARDS MARKET, BY FUNCTIONAL ATTRIBUTE
CHAPTER 5: ITALY GIFT CARDS MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 6: ITALY GIFT CARD MARKET, BY PRODUCT TYPE
CHAPTER 7: ITALY GIFT CARD MARKET, BY END USER
CHAPTER 8: ITALY GIFT CARD MARKET, BY AGE GROUP
CHAPTER 9: ITALY GIFT CARDS MARKET, BY APPLICATION
CHAPTER 10: COMPETITIVE LANDSCAPE
CHAPTER 11: COMPANY PROFILE
List of Tables
List of Figures
Companies Mentioned
- Amazon.com Inc.
- Auchan Holding
- Apple Inc.
- Conad
- Carrefour Group
- EUROSPAR
- Esselunga S.p.A.
- EPIPOLI S.P.A.
- PANORAMA
- Square Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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