The global at-home fitness equipment market was valued at $8.57 billion in 2023, and is projected to reach $21.42 billion by 2035, registering a CAGR of 8.2% from 2024 to 2035.
Fitness equipment is any machine or device required for physical exercise to manage overall weight, improve physical stamina, and develop muscular strength. The demand for at-home fitness equipment has increased globally, due to an increase in awareness toward leading a healthy lifestyle. The most commonly used at-home fitness equipment includes treadmills, stationary cycles, free weights, ellipticals & others. The increase in the prevalence of obesity and the rise in health consciousness have majorly boosted the growth of the global at-home fitness equipment market. Furthermore, the upsurge in the urban population, rise in disposable income, urge among individuals to maintain their well-being, increase in the trend of bodybuilding, and rise in government initiatives to promote healthy life have fueled the adoption of at-home fitness equipment.
The adoption of at-home fitness equipment is expected to increase in the coming years. A sedentary lifestyle and hectic schedules have led to the adoption of at-home fitness equipment. Exercising at home using fitness equipment saves gym membership expenses, which acts as a key driving force in the global market. However, space limitations and the high cost of equipment restrain the market growth.
The penetration of at-home fitness equipment usage is the highest in the U.S. Free weights are among the most commonly used strength equipment and offer fixed as well as adjustable weights. At-home gym equipment is available with cables and adjustable pulleys that provide options for abdominal, arm, shoulder back, and chest exercises, leg presses, and calf raises offering customization in a single multipurpose equipment. Furthermore, leading players in the industry are coming up with innovative solutions. For instance, Life Fitness, one of the players operating in the market, offers an F3 folding treadmill to home consumers with wireless telemetry heart rate monitoring and the convenience of minimal storage space.
The global at-home fitness equipment market is segmented into product type, distribution channel, end user, price point, and region. Depending on product type, the at-home fitness equipment market is categorized into cardiovascular training equipment, free weights, and power racks. The cardiovascular training equipment segment is sub-segmented into treadmills, stationary cycles, rowing machines, elliptical & others. By distribution channel, the market is segregated into dealers, online, retail, and gyms/clubs. The online segment is further bifurcated into direct distribution and third-party retailers. The retail segment is subdivided into mass retailer and specialty retailer. On the basis of end user, the market is differentiated into households, apartment, and gym in apartment. As per price point, it is fragmented into low, mid, and luxury.
Companies can operate their businesses in highly competitive market by launching new products or updated versions of existing products. Partnership/collaboration agreement with key stakeholders is expected to be a key strategy to sustain in the market. In the recent past, many leading players opted for product launch or partnership strategies to strengthen their foothold in the market. To understand the key trends of the market, strategies of leading players are analyzed in the report. Some of the key players in the at-home fitness equipment market analysis include Tonal Systems, Inc., ICON Health & Fitness, Inc., PENT, Technogym, Louis Vuitton, PELOTON, NOHrD, Nordic Track, ProForm, Precor, Inc., Schwinn, JTX Fitness, Keiser Corporation, Corepump, and York Barbell.
Fitness equipment is any machine or device required for physical exercise to manage overall weight, improve physical stamina, and develop muscular strength. The demand for at-home fitness equipment has increased globally, due to an increase in awareness toward leading a healthy lifestyle. The most commonly used at-home fitness equipment includes treadmills, stationary cycles, free weights, ellipticals & others. The increase in the prevalence of obesity and the rise in health consciousness have majorly boosted the growth of the global at-home fitness equipment market. Furthermore, the upsurge in the urban population, rise in disposable income, urge among individuals to maintain their well-being, increase in the trend of bodybuilding, and rise in government initiatives to promote healthy life have fueled the adoption of at-home fitness equipment.
The adoption of at-home fitness equipment is expected to increase in the coming years. A sedentary lifestyle and hectic schedules have led to the adoption of at-home fitness equipment. Exercising at home using fitness equipment saves gym membership expenses, which acts as a key driving force in the global market. However, space limitations and the high cost of equipment restrain the market growth.
The penetration of at-home fitness equipment usage is the highest in the U.S. Free weights are among the most commonly used strength equipment and offer fixed as well as adjustable weights. At-home gym equipment is available with cables and adjustable pulleys that provide options for abdominal, arm, shoulder back, and chest exercises, leg presses, and calf raises offering customization in a single multipurpose equipment. Furthermore, leading players in the industry are coming up with innovative solutions. For instance, Life Fitness, one of the players operating in the market, offers an F3 folding treadmill to home consumers with wireless telemetry heart rate monitoring and the convenience of minimal storage space.
The global at-home fitness equipment market is segmented into product type, distribution channel, end user, price point, and region. Depending on product type, the at-home fitness equipment market is categorized into cardiovascular training equipment, free weights, and power racks. The cardiovascular training equipment segment is sub-segmented into treadmills, stationary cycles, rowing machines, elliptical & others. By distribution channel, the market is segregated into dealers, online, retail, and gyms/clubs. The online segment is further bifurcated into direct distribution and third-party retailers. The retail segment is subdivided into mass retailer and specialty retailer. On the basis of end user, the market is differentiated into households, apartment, and gym in apartment. As per price point, it is fragmented into low, mid, and luxury.
Companies can operate their businesses in highly competitive market by launching new products or updated versions of existing products. Partnership/collaboration agreement with key stakeholders is expected to be a key strategy to sustain in the market. In the recent past, many leading players opted for product launch or partnership strategies to strengthen their foothold in the market. To understand the key trends of the market, strategies of leading players are analyzed in the report. Some of the key players in the at-home fitness equipment market analysis include Tonal Systems, Inc., ICON Health & Fitness, Inc., PENT, Technogym, Louis Vuitton, PELOTON, NOHrD, Nordic Track, ProForm, Precor, Inc., Schwinn, JTX Fitness, Keiser Corporation, Corepump, and York Barbell.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the at-home fitness equipment market analysis from 2023 to 2035 to identify the prevailing at-home fitness equipment market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the at-home fitness equipment market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global at-home fitness equipment market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By Price Point
- Low
- Mid
- Luxury
By Product Type
- Cardiovascular Training Equipment
- Sub-Type
- Treadmills
- Stationary Cycles
- Rowing Machines
- Elliptical and Others
- Free Weights
- Power Racks
By Distribution Channel
- Dealers
- Online
- Sub-Type
- Direct Distribution
- 3rd Party Retailers
- Retail
- Sub-Type
- Mass Retailer
- Specialty Retailer
- Gyms/Clubs
By End User
- Households
- Apartment
- Gym in Apartment
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- Italy
- Spain
- UK
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- COREPUMP
- ICON
- JTX FITNESS
- Keiser Corporation
- Louis Vuitton
- NOHRD
- NORDIC TRACK
- PELOTON
- Precor
- Proform
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: AT-HOME FITNESS EQUIPMENT MARKET, BY PRODUCT TYPE
CHAPTER 5: AT-HOME FITNESS EQUIPMENT MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 6: AT-HOME FITNESS EQUIPMENT MARKET, BY END USER
CHAPTER 7: AT-HOME FITNESS EQUIPMENT MARKET, BY PRICE POINT
CHAPTER 8: AT-HOME FITNESS EQUIPMENT MARKET, BY REGION
CHAPTER 9: COMPETITIVE LANDSCAPE
CHAPTER 10: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Companies Mentioned
- COREPUMP
- ICON
- JTX FITNESS
- Keiser Corporation
- Louis Vuitton
- NOHRD
- NORDIC TRACK
- PELOTON
- Precor
- Proform
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 300 |
| Published | May 2024 |
| Forecast Period | 2023 - 2035 |
| Estimated Market Value ( USD | $ 8.57 billion |
| Forecasted Market Value ( USD | $ 21.42 billion |
| Compound Annual Growth Rate | 8.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
