The microgreens market size was valued at $1,276.0 million in 2019, and is estimated to reach $2,198.9 million by 2028, registering a CAGR of 11.1% from 2021 to 2028.
Microgreens are young, tender vegetable greens that are approximately 1-3 inches tall. They are harvested 714 days after germination, when they have two fully developed cotyledon leaves. Often called vegetable confetti. Microgreens are basically used to enhance the color, texture, or flavor of different foods such as pasta, pizza, omelets, and salads, due to their intense aromatic flavor and variety of colors and textures. They constituent a number of vitamins, minerals, and antioxidants.
Increase in spending for premium food products, healthy functional & nutritional food and growth in adoption of indoor vertical and greenhouse farming are some of the factors majorly attributing to the growth of the microgreens market during the forecast period. Indoor vertical and greenhouse farming is majorly used for the production of microgreens as it requires intense care through controlled environment.
Furthermore, growth in cosmetics and personal care industry is likely to drive the growth of the microgreens market during the forecast period, as microgreens-based oils and ingredients are majorly demanded for the production of consumer items such as shampoo and skincare products. Rise in adoption of farm mechanization and growth in awareness regarding the high-tech farming methods including hydroponics and aquaponics are expected to favor the growth of the microgreens market.
The outbreak of the COVID-19 pandemic has negatively affected the growth of the microgreens market. Sales of microgreens have witnessed significant decrease due to disturbed supply chain and closers of restaurants and grocery stores, which are vital distributing points and end users of the microgreens.
The microgreens market is segmented on the basis of type, farming, end user, and region. On the basis of type, the market is categorized into broccoli, cabbage, cauliflower, arugula, peas, radish, basil, carrots, and others. By farming, it is segregated into indoor vertical farming, commercial greenhouses, and other. By end user, market is segmented into retail, food service, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Russia, Spain, Italy, France, Germany, the UK, and rest of Europe), Asia-Pacific (China, Japan, India, Singapore, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, Africa).
On the basis of type, the broccoli segment has been gaining major share in the global microgreens market and is expected to sustain its share during the forecast period. This is majorly attributed to health benefits associated broccoli microgreens such as fighting inflammation, cancer prevention, improved heart health, and improved digestion. Broccoli microgreens rich dark greens are a great addition to any mix due to their tangy flavor. Growth in health-conscious people and awareness regarding health benefits of the broccoli microgreens are likely to surge the growth of the global microgreens market though broccoli microgreens segment. According to microgreens market trends, depending on farming, the indoor vertical farming segment was valued at $776.0 million in 2019, and is expected to reach $1,361.1 million by 2028, with a CAGR of 11.3%.
Indoor vertical farming is cultivation of the agriculture produce in controlled environment such as in building, where crops are provided with required environment such as temperature, light, appropriate water, and growth medium. This farming method has been gaining major traction in the global microgreens market as it allows growers take production in any season and it increase the productivity of land. According to the United Nations, the world population is expected to reach 9.8 billion by 2050 and it is not possible to fulfill the food demand with conventional farming methods. Currently, agriculture production is decreasing day-by-day, owing to decreasing fertility of agriculture land and depletion of natural resources.
On the basis of end user, the food service segment is projected to grow at $1,242.8 million by 2028, registering a CAGR of 10.5%. Microgreens are majorly served to customers though the restaurants as people are increasingly demanding highly nutritious food. Chefs in the restaurants use microgreens as flavoring and garnishing agent, owing to its tasty flavor and crunchy texture. Microgreens are used to enhance the nutritional value, flavor, and texture of the pastas, omelet, pizzas, burgers, and salads. Furthermore, owing to rich sources of mineral and vitamins, it is used in the skin care and cosmetic products.
Region wise, North America dominated the microgreens market in 2019, and is expected to sustain its dominance throughout the forecast period. U.S. has been gaining major share in North America microgreens market and is expected to sustain its share during the forecast period. Rise and evolution of wellness focused diets, which include green vegetables salad and organic-based food items is expected to attract people toward the microgreens. In the U.S., the demand for microgreens is witnessing growth at a significant rate, owing to health benefits associated with its consumption such as reduce risk of heart diseases, chronic diseases, cancer, and Alzheimer. Consumers are increasingly opting for high protein consumption, resulting in strong requirement of high protein and low carb food products.
Thus, vegetable growers are focusing on cultivation of microgreens along with vegetables and increasing area under protected cultivation. For instance, according to the FAO 2017 and Hickman 2019, the area under protected cultivation in the U.S. is 15,000 ha, which is majorly used for growing tomato, herbs, cucumber, capsicum, and strawberry. Furthermore, area under protected cultivation in Mexico is 40,862 ha. Thus, growing area under protected cultivation in North America is expected to favor the growth of the microgreens market during the forecast period.
The players operating in the global microgreens market have adopted various developmental strategies to expand their microgreens market share, increase profitability, and remain competitive in the market. The key players profiled in this report include AeroFarms, Fresh Origins, Gotham Greens, Madar Farms, 2BFresh, The Chef's Garden Inc., Farmbox Greens LLC, Living Earth Farm, TruLeaf Sustainable Agriculture, and Bowery Farming.
Microgreens are young, tender vegetable greens that are approximately 1-3 inches tall. They are harvested 714 days after germination, when they have two fully developed cotyledon leaves. Often called vegetable confetti. Microgreens are basically used to enhance the color, texture, or flavor of different foods such as pasta, pizza, omelets, and salads, due to their intense aromatic flavor and variety of colors and textures. They constituent a number of vitamins, minerals, and antioxidants.
Increase in spending for premium food products, healthy functional & nutritional food and growth in adoption of indoor vertical and greenhouse farming are some of the factors majorly attributing to the growth of the microgreens market during the forecast period. Indoor vertical and greenhouse farming is majorly used for the production of microgreens as it requires intense care through controlled environment.
Furthermore, growth in cosmetics and personal care industry is likely to drive the growth of the microgreens market during the forecast period, as microgreens-based oils and ingredients are majorly demanded for the production of consumer items such as shampoo and skincare products. Rise in adoption of farm mechanization and growth in awareness regarding the high-tech farming methods including hydroponics and aquaponics are expected to favor the growth of the microgreens market.
The outbreak of the COVID-19 pandemic has negatively affected the growth of the microgreens market. Sales of microgreens have witnessed significant decrease due to disturbed supply chain and closers of restaurants and grocery stores, which are vital distributing points and end users of the microgreens.
The microgreens market is segmented on the basis of type, farming, end user, and region. On the basis of type, the market is categorized into broccoli, cabbage, cauliflower, arugula, peas, radish, basil, carrots, and others. By farming, it is segregated into indoor vertical farming, commercial greenhouses, and other. By end user, market is segmented into retail, food service, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Russia, Spain, Italy, France, Germany, the UK, and rest of Europe), Asia-Pacific (China, Japan, India, Singapore, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, Africa).
On the basis of type, the broccoli segment has been gaining major share in the global microgreens market and is expected to sustain its share during the forecast period. This is majorly attributed to health benefits associated broccoli microgreens such as fighting inflammation, cancer prevention, improved heart health, and improved digestion. Broccoli microgreens rich dark greens are a great addition to any mix due to their tangy flavor. Growth in health-conscious people and awareness regarding health benefits of the broccoli microgreens are likely to surge the growth of the global microgreens market though broccoli microgreens segment. According to microgreens market trends, depending on farming, the indoor vertical farming segment was valued at $776.0 million in 2019, and is expected to reach $1,361.1 million by 2028, with a CAGR of 11.3%.
Indoor vertical farming is cultivation of the agriculture produce in controlled environment such as in building, where crops are provided with required environment such as temperature, light, appropriate water, and growth medium. This farming method has been gaining major traction in the global microgreens market as it allows growers take production in any season and it increase the productivity of land. According to the United Nations, the world population is expected to reach 9.8 billion by 2050 and it is not possible to fulfill the food demand with conventional farming methods. Currently, agriculture production is decreasing day-by-day, owing to decreasing fertility of agriculture land and depletion of natural resources.
On the basis of end user, the food service segment is projected to grow at $1,242.8 million by 2028, registering a CAGR of 10.5%. Microgreens are majorly served to customers though the restaurants as people are increasingly demanding highly nutritious food. Chefs in the restaurants use microgreens as flavoring and garnishing agent, owing to its tasty flavor and crunchy texture. Microgreens are used to enhance the nutritional value, flavor, and texture of the pastas, omelet, pizzas, burgers, and salads. Furthermore, owing to rich sources of mineral and vitamins, it is used in the skin care and cosmetic products.
Region wise, North America dominated the microgreens market in 2019, and is expected to sustain its dominance throughout the forecast period. U.S. has been gaining major share in North America microgreens market and is expected to sustain its share during the forecast period. Rise and evolution of wellness focused diets, which include green vegetables salad and organic-based food items is expected to attract people toward the microgreens. In the U.S., the demand for microgreens is witnessing growth at a significant rate, owing to health benefits associated with its consumption such as reduce risk of heart diseases, chronic diseases, cancer, and Alzheimer. Consumers are increasingly opting for high protein consumption, resulting in strong requirement of high protein and low carb food products.
Thus, vegetable growers are focusing on cultivation of microgreens along with vegetables and increasing area under protected cultivation. For instance, according to the FAO 2017 and Hickman 2019, the area under protected cultivation in the U.S. is 15,000 ha, which is majorly used for growing tomato, herbs, cucumber, capsicum, and strawberry. Furthermore, area under protected cultivation in Mexico is 40,862 ha. Thus, growing area under protected cultivation in North America is expected to favor the growth of the microgreens market during the forecast period.
The players operating in the global microgreens market have adopted various developmental strategies to expand their microgreens market share, increase profitability, and remain competitive in the market. The key players profiled in this report include AeroFarms, Fresh Origins, Gotham Greens, Madar Farms, 2BFresh, The Chef's Garden Inc., Farmbox Greens LLC, Living Earth Farm, TruLeaf Sustainable Agriculture, and Bowery Farming.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the microgreens market analysis from 2019 to 2028 to identify the prevailing microgreens market opportunities.
- The market research is offered along with information related to key drivers, restraints, and Microgreens Market Opportunity.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the microgreens market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global Microgreens Industry.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the Microgreens Industry players.
- The report includes the analysis of the regional as well as global microgreens market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
- Broccoli
- Cabbage
- Cauliflower
- Arugula
- Peas
- Basil
- Radish
- Cress
- Others
By Farming
- Indoor vertical farming
- Commercial greenhouse
- Others
By End User
- Retail
- Food Service
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Netherlands
- Rest of Europe
- Russia
- Spain
- Italy
- France
- Germany
- U.K.
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest Of Asia Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- AeroFarms
- Fresh Origins
- Gotham Greens
- Madar Farms
- 2BFresh
- The Chef's Garden Inc.
- Farmbox Greens LLC
- Living Earth Farm
- Bowery Farming
- Teshuva Agricultural Projects Ltd
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: MICROGREENS MARKET, BY TYPE
CHAPTER 5: MICROGREENS MARKET, BY FARMING
CHAPTER 6: MICROGREENS MARKET, BY END USER
CHAPTER 7: MICROGREENS MARKET, BY REGION
CHAPTER 8: COMPANY LANDSCAPE
CHAPTER 9: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Executive Summary
According to this report titled, 'Microgreens Market,' the microgreens market size was valued at $1.3 billion in 2019, and is estimated to reach $2.2 billion by 2028, growing at a CAGR of 11.1% from 2021 to 2028.Microgreens are edible plants that are harvested in the juvenile growth stage. They have a quick crop cycle. They are ready to harvest in around 7 to 14 days, depending on the species and varieties of the microgreens. Microgreens are majorly cultivated in the indoor vertical and greenhouse farming methods as they need intense care and controlled environment. The favorable temperature for the healthy and desired growth of microgreens is 18 to 24°C and relative humidity (RH) of 40 to 60%; therefore, protected cultivation is majorly used.
Microgreens have been gaining major popularity among the health-conscious people as they contain huge among of vitamins and antioxidants, which helps reduce the risk of cardiovascular and chronic diseases. Furthermore, Microgreens Market Demandneed comparatively less resources to grow at home for daily consumption; therefore, it can be easily grown in the garden and rooftop. Rise in adoption of the protected cultivation and financial and technical support from the government to farmers for erection of protected cultivation plants are likely to support to increase the production of microgreens. Furthermore, growing use of Microgreens Market Trends in the food services industry as flavor and texture enhancement ingredient is expected to surge the demand for microgreens. Due to the COVID-19 pandemic, supply chain has been adversely affected and whole food & beverage industry is still incurring losses. Governments are frequently practicing total lockdown to limit the spread of corona virus, in which restaurants are strictly suggested to close.
Restaurant is one of the major selling points of the microgreens. Temporarily, COVID-19 pandemic is restraining the growth of the global microgreens market during the forecast period. The microgreens market is segmented on the basis of type, farming, end user, and region. On the basis of type, the market is categorized into broccoli, cabbage, cauliflower, arugula, peas, radish, basil, carrots, and others. By farming, it is segregated into indoor vertical farming, commercial greenhouses, and other. By end user, market is segmented into retail, food service, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Russia, Spain, Italy, France, Germany, UK, Rest of Europe), Asia-Pacific (China, Japan, India, Singapore, South Korea, Australia and Rest of Asia-Pacific), and LAMEA (Latin America, Middle East, Africa).
On the basis of type, the arugula segment was valued at $205.6 million in 2019, and is projected to reach $308.3 million by 2028, registering a CAGR of 9.3% from 2021 to 2028. Arugula is one of the most popular type of microgreens among the chefs and consumers. It is majorly used in the restaurants by the chefs as favoring and garnishing agent. It is rich sources of vitamins and minerals. For instance, according to the United States Department for Agriculture (USDA) Trusted Source nutrient database, a cup of arugula weighing around 20 grams contains approximately 5 calories. It contains 0.516 g of protein and 0.132 g of fat per 20 grams of arugula microgreens.
On the basis of farming, the commercial greenhouse segment is estimated to reach $642.6 million by 2028, at a CAGR of 9.9%. Growing area under greenhouse farming and rapid adoption of the greenhouse farming for the cultivation of the high valued crops including microgreens are likely to favor the Microgreens Market Growth. Microgreens need specific temperature and humidity for its healthy growth; therefore, greenhouse is suitable farming method for the cultivation of the microgreens.
Furthermore, government is actively supporting the greenhouse farmers by providing subsidy and technical help, which is expected to increase the area under greenhouse farming. Region wise, Europe was valued at $415.5 million in 2019, and is expected to reach $640.3 million by 2028, registering a CAGR of 9.7% from 2021 to 2028. Growing start-ups who deals in production and selling of the microgreens are majorly favoring the growth of the Europe microgreens market during the forecast period. For instance, Infarm, founded in 2013, the Berlin-based startup, has developed vertical farming tech for grocery stores, restaurants, and local distribution centers to bring fresh and artisan produce much closer to the consumer is expanding to Paris.
The players operating in the microgreens industry have adopted product launch and business expansion as their key developmental strategies to expand their Microgreens Market Share, increase profitability, and remain competitive in the market. The key players profiled in this report include AeroFarms, Fresh Origins, Gotham Greens, Madar Farms, 2BFresh, The Chef's Garden Inc., Farmbox Greens LLC, Living Earth Farm, TruLeaf Sustainable Agriculture, and Bowery Farming.
Companies Mentioned
- AeroFarms
- Fresh Origins
- Gotham Greens
- Madar Farms
- 2BFresh
- The Chef's Garden Inc.
- Farmbox Greens LLC
- Living Earth Farm
- Bowery Farming
- Teshuva Agricultural Projects Ltd
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 261 |
| Published | May 2022 |
| Forecast Period | 2019 - 2028 |
| Estimated Market Value ( USD | $ 852.67 million |
| Forecasted Market Value ( USD | $ 2198.9 million |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
