Buy now pay later is an alternative payment method that allows consumer to pay for services and goods in instalments over an agreed time period. It helps customers to purchase their daily routine products quickly and allows customers to pay in small installments billed to the customer’s chosen account at later dates. In addition, buy now pay later payment service is assisting the lower financial income people to purchase their necessary entertainment products such as TV, refrigerator & mobile phone and offer the ownership of products for immediate use, which propels the growth of the market.
Increase in adoption of online payment method among the people and surge in the e-commerce industry in emerging countries are the major factors driving the growth of the market. In addition, affordable and convenient payment service of buy now pay later platforms fuels the growth of the market. Furthermore, high late and returned payment fees and rise in limitation for initial users hamper the growth of the market. Furthermore, increase in demand for delayed payments for online purchases and rise in demand for fast and hassle-free transaction services is expected to provide lucrative opportunities for the market growth.
The buy now pay later market is segmented on the basis of channel, end user, application, and region. By channel, the market is divided into online and POS. By application, the market is classified into retail goods, media & entertainment, healthcare & wellness, home improvement and others. By end user, it is categorized into generation X, generation Z/millennial and baby boomers. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the buy now pay later market analysis are Affirm Holdings Inc., Afterpay, Klarna Bank AB, Laybuy Group Holdings Limited, PayPal Holdings Inc. Payl8r (Social Money Ltd.), Perpay, Quadpay, Sezzle and Splitit.
Buy Now Pay Later Market Key Segments
Increase in adoption of online payment method among the people and surge in the e-commerce industry in emerging countries are the major factors driving the growth of the market. In addition, affordable and convenient payment service of buy now pay later platforms fuels the growth of the market. Furthermore, high late and returned payment fees and rise in limitation for initial users hamper the growth of the market. Furthermore, increase in demand for delayed payments for online purchases and rise in demand for fast and hassle-free transaction services is expected to provide lucrative opportunities for the market growth.
The buy now pay later market is segmented on the basis of channel, end user, application, and region. By channel, the market is divided into online and POS. By application, the market is classified into retail goods, media & entertainment, healthcare & wellness, home improvement and others. By end user, it is categorized into generation X, generation Z/millennial and baby boomers. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the buy now pay later market analysis are Affirm Holdings Inc., Afterpay, Klarna Bank AB, Laybuy Group Holdings Limited, PayPal Holdings Inc. Payl8r (Social Money Ltd.), Perpay, Quadpay, Sezzle and Splitit.
Key Benefits For Stakeholders
- The study provides an in-depth analysis of global buy now pay later market forecast along with the current trends and future estimations to elucidate the imminent investment pockets.
- Information about key drivers, restraints, and opportunities and their impact analysis on global market is provided in the report.
- Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
- The quantitative analysis of the market from 2021 to 2030 is provided to determine the market potential.
Buy Now Pay Later Market Key Segments
By Channel
- Online Channel
- POS Channel
By Application
- Retail Goods
- Media & Entertainment
- Healthcare & Wellness
- Automotive
- Home Improvement
- Others
By End User
- Generation X
- Generation Z/Millennials
- Baby Boomers
By Region
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- Affirm Holdings Inc.
- Afterpay
- Klarna Bank AB
- Laybuy Group Holdings Limited
- PayPal Holdings Inc.
- Payl8r (Social Money Ltd.)
- Perpay
- Quadpay
- Sezzle
- Splitit
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Table of Contents
CHAPTER 1: INTRODUCTION1.1. REPORT DESCRIPTION
1.2. KEY MARKET SEGMENTS
1.3. KEY BENEFITS
1.4. RESEARCH METHODOLOGY
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO PERSPECTIVE
CHAPTER 3: MARKET LANDSCAPE
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top investment pockets
3.2.2. Top winning strategies
3.3. PORTER'S FIVE FORCES ANALYSIS
3.3.1. Bargaining power of suppliers
3.3.2. Threat of new entrants
3.3.3. Threat of substitutes
3.3.4. Competitive rivalry
3.3.5. Bargaining power among buyers
3.4. MARKET SHARE ANALYSIS/TOP PLAYER POSITIONING 2020
3.5. MARKET DYNAMICS
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. COVID-19 IMPACT ANALYSIS
3.6.1. Impact on buy now pay later market size
3.6.2. Change in end user trends, preferences, and budget impact due to COVID-19
3.6.3. Regulatory framework for solving market challenges faced by buy now pay later providers
3.6.4. Economic impact
3.6.5. Key player strategies to tackle negative impact in the industry
3.6.6. Opportunity analysis
CHAPTER 4: BUY NOW PAY LATER MARKET BY CHANNEL
4.1. OVERVIEW
4.2. ONLINE
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis, by country
4.3. POS
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis, by country
CHAPTER 5: BUY NOW PAY LATER MARKET BY APPLICATION
5.1. OVERVIEW
5.2. RETAIL GOODS
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis, by country
5.3. MEDIA AND ENTERTAINMENT
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis, by country
5.4. HEALTHCARE AND WELLNESS
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis, by country
5.5. AUTOMOTIVE
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market share analysis, by country
5.6. HOME IMPROVEMENT
5.6.1. Key market trends, growth factors and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market share analysis, by country
5.7. OTHERS
5.7.1. Key market trends, growth factors and opportunities
5.7.2. Market size and forecast, by region
5.7.3. Market share analysis, by country
5.8.
5.8.1. Key market trends, growth factors and opportunities
5.8.2. Market size and forecast, by region
5.8.3. Market share analysis, by country
CHAPTER 6: BUY NOW PAY LATER MARKET BY END USER
6.1. OVERVIEW
6.2. GENERATION
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis, by country
6.3. GENERATION Z MILLENNIALS
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis, by country
6.4. BABY BOOMERS
6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market share analysis, by country
CHAPTER 7: BUY NOW PAY LATER MARKET BY REGION
7.1. OVERVIEW
7.2. NORTH AMERICA
7.2.1. Key market trends and opportunities
7.2.2. Market size and forecast, by channel
7.2.3. Market size and forecast, by application
7.2.4. Market size and forecast, by end user
7.2.5. Market size and forecast, by Country
7.2.6. US
7.2.6.1. Market size and forecast, by channel
7.2.6.2. Market size and forecast, by application
7.2.6.3. Market size and forecast, by end user
7.2.7. Canada
7.2.7.1. Market size and forecast, by channel
7.2.7.2. Market size and forecast, by application
7.2.7.3. Market size and forecast, by end user
7.3. EUROPE
7.3.1. Key market trends and opportunities
7.3.2. Market size and forecast, by channel
7.3.3. Market size and forecast, by application
7.3.4. Market size and forecast, by end user
7.3.5. Market size and forecast, by Country
7.3.6. UK
7.3.6.1. Market size and forecast, by channel
7.3.6.2. Market size and forecast, by application
7.3.6.3. Market size and forecast, by end user
7.3.7. Germany
7.3.7.1. Market size and forecast, by channel
7.3.7.2. Market size and forecast, by application
7.3.7.3. Market size and forecast, by end user
7.3.8. France
7.3.8.1. Market size and forecast, by channel
7.3.8.2. Market size and forecast, by application
7.3.8.3. Market size and forecast, by end user
7.3.9. Italy
7.3.9.1. Market size and forecast, by channel
7.3.9.2. Market size and forecast, by application
7.3.9.3. Market size and forecast, by end user
7.3.10. Rest of Europe
7.3.10.1. Market size and forecast, by channel
7.3.10.2. Market size and forecast, by application
7.3.10.3. Market size and forecast, by end user
7.4. ASIA PACIFIC
7.4.1. Key market trends and opportunities
7.4.2. Market size and forecast, by channel
7.4.3. Market size and forecast, by application
7.4.4. Market size and forecast, by end user
7.4.5. Market size and forecast, by Country
7.4.6. China
7.4.6.1. Market size and forecast, by channel
7.4.6.2. Market size and forecast, by application
7.4.6.3. Market size and forecast, by end user
7.4.7. Japan
7.4.7.1. Market size and forecast, by channel
7.4.7.2. Market size and forecast, by application
7.4.7.3. Market size and forecast, by end user
7.4.8. India
7.4.8.1. Market size and forecast, by channel
7.4.8.2. Market size and forecast, by application
7.4.8.3. Market size and forecast, by end user
7.4.9. Australia
7.4.9.1. Market size and forecast, by channel
7.4.9.2. Market size and forecast, by application
7.4.9.3. Market size and forecast, by end user
7.4.10. South Korea
7.4.10.1. Market size and forecast, by channel
7.4.10.2. Market size and forecast, by application
7.4.10.3. Market size and forecast, by end user
7.4.11. Rest of Asia Pacific
7.4.11.1. Market size and forecast, by channel
7.4.11.2. Market size and forecast, by application
7.4.11.3. Market size and forecast, by end user
7.5. LAMEA
7.5.1. Key market trends and opportunities
7.5.2. Market size and forecast, by channel
7.5.3. Market size and forecast, by application
7.5.4. Market size and forecast, by end user
7.5.5. Market size and forecast, by Country
7.5.6. Latin America
7.5.6.1. Market size and forecast, by channel
7.5.6.2. Market size and forecast, by application
7.5.6.3. Market size and forecast, by end user
7.5.7. Middle East
7.5.7.1. Market size and forecast, by channel
7.5.7.2. Market size and forecast, by application
7.5.7.3. Market size and forecast, by end user
7.5.8. Africa
7.5.8.1. Market size and forecast, by channel
7.5.8.2. Market size and forecast, by application
7.5.8.3. Market size and forecast, by end user
CHAPTER 8: COMPANY PROFILES
8.1. AFFIRM HOLDINGS, INC
8.1.1. Company overview
8.1.2. Key Executives
8.1.3. Company snapshot
8.1.4. Operating business segments
8.1.5. Product portfolio
8.1.6. Business performance
8.1.7. Key strategic moves and developments
8.2. AFTERPAY
8.2.1. Company overview
8.2.2. Key Executives
8.2.3. Company snapshot
8.2.4. Operating business segments
8.2.5. Product portfolio
8.2.6. Business performance
8.2.7. Key strategic moves and developments
8.3. KLARNA BANK AB
8.3.1. Company overview
8.3.2. Key Executives
8.3.3. Company snapshot
8.3.4. Operating business segments
8.3.5. Product portfolio
8.3.6. Business performance
8.3.7. Key strategic moves and developments
8.4. LAYBUY GROUP HOLDINGS LIMITED
8.4.1. Company overview
8.4.2. Key Executives
8.4.3. Company snapshot
8.4.4. Operating business segments
8.4.5. Product portfolio
8.4.6. Business performance
8.4.7. Key strategic moves and developments
8.5. PAYPAL HOLDINGS, INC
8.5.1. Company overview
8.5.2. Key Executives
8.5.3. Company snapshot
8.5.4. Operating business segments
8.5.5. Product portfolio
8.5.6. Business performance
8.5.7. Key strategic moves and developments
8.6. PAYL8R
8.6.1. Company overview
8.6.2. Key Executives
8.6.3. Company snapshot
8.6.4. Operating business segments
8.6.5. Product portfolio
8.6.6. Business performance
8.6.7. Key strategic moves and developments
8.7. PERPAY
8.7.1. Company overview
8.7.2. Key Executives
8.7.3. Company snapshot
8.7.4. Operating business segments
8.7.5. Product portfolio
8.7.6. Business performance
8.7.7. Key strategic moves and developments
8.8. QUADPAY
8.8.1. Company overview
8.8.2. Key Executives
8.8.3. Company snapshot
8.8.4. Operating business segments
8.8.5. Product portfolio
8.8.6. Business performance
8.8.7. Key strategic moves and developments
8.9. SEZZLE
8.9.1. Company overview
8.9.2. Key Executives
8.9.3. Company snapshot
8.9.4. Operating business segments
8.9.5. Product portfolio
8.9.6. Business performance
8.9.7. Key strategic moves and developments
8.10. SPLITIT
8.10.1. Company overview
8.10.2. Key Executives
8.10.3. Company snapshot
8.10.4. Operating business segments
8.10.5. Product portfolio
8.10.6. Business performance
8.10.7. Key strategic moves and developmentsLIST OF TABLES
TABLE 1. GLOBAL BUY NOW PAY LATER MARKET, BY CHANNEL 2020-2030 ($MILLION)
TABLE 2. BUY NOW PAY LATER MARKET FOR ONLINE, BY REGION, 2020-2030 ($MILLION)
TABLE 3. BUY NOW PAY LATER MARKET FOR POS, BY REGION, 2020-2030 ($MILLION)
TABLE 4. GLOBAL BUY NOW PAY LATER MARKET, BY APPLICATION 2020-2030 ($MILLION)
TABLE 5. BUY NOW PAY LATER MARKET FOR RETAIL GOODS, BY REGION, 2020-2030 ($MILLION)
TABLE 6. BUY NOW PAY LATER MARKET FOR MEDIA AND ENTERTAINMENT, BY REGION, 2020-2030 ($MILLION)
TABLE 7. BUY NOW PAY LATER MARKET FOR HEALTHCARE AND WELLNESS, BY REGION, 2020-2030 ($MILLION)
TABLE 8. BUY NOW PAY LATER MARKET FOR AUTOMOTIVE, BY REGION, 2020-2030 ($MILLION)
TABLE 9. BUY NOW PAY LATER MARKET FOR HOME IMPROVEMENT, BY REGION, 2020-2030 ($MILLION)
TABLE 10. BUY NOW PAY LATER MARKET FOR OTHERS, BY REGION, 2020-2030 ($MILLION)
TABLE 11. BUY NOW PAY LATER MARKET FOR , BY REGION, 2020-2030 ($MILLION)
TABLE 12. GLOBAL BUY NOW PAY LATER MARKET, BY END USER 2020-2030 ($MILLION)
TABLE 13. BUY NOW PAY LATER MARKET FOR GENERATION X, BY REGION, 2020-2030 ($MILLION)
TABLE 14. BUY NOW PAY LATER MARKET FOR GENERATION Z MILLENNIALS, BY REGION, 2020-2030 ($MILLION)
TABLE 15. BUY NOW PAY LATER MARKET FOR BABY BOOMERS, BY REGION, 2020-2030 ($MILLION)
TABLE 16. BUY NOW PAY LATER MARKET FOR , BY REGION, , 2020-2030 ($MILLION)
TABLE 17. NORTH AMERICA BUY NOW PAY LATER , BY CHANNEL 2020-2030 ($MILLION)
TABLE 18. NORTH AMERICA BUY NOW PAY LATER , BY APPLICATION 2020-2030 ($MILLION)
TABLE 19. NORTH AMERICA BUY NOW PAY LATER , BY END USER 2020-2030 ($MILLION)
TABLE 20. NORTH AMERICA BUY NOW PAY LATER , BY REGION, 2020-2030 ($MILLION)
TABLE 21. EUROPE BUY NOW PAY LATER , BY CHANNEL 2020-2030 ($MILLION)
TABLE 22. EUROPE BUY NOW PAY LATER , BY APPLICATION 2020-2030 ($MILLION)
TABLE 23. EUROPE BUY NOW PAY LATER , BY END USER 2020-2030 ($MILLION)
TABLE 24. EUROPE BUY NOW PAY LATER , BY REGION, 2020-2030 ($MILLION)
TABLE 25. ASIA PACIFIC BUY NOW PAY LATER , BY CHANNEL 2020-2030 ($MILLION)
TABLE 26. ASIA PACIFIC BUY NOW PAY LATER , BY APPLICATION 2020-2030 ($MILLION)
TABLE 27. ASIA PACIFIC BUY NOW PAY LATER , BY END USER 2020-2030 ($MILLION)
TABLE 28. ASIA PACIFIC BUY NOW PAY LATER , BY REGION, 2020-2030 ($MILLION)
TABLE 29. LAMEA BUY NOW PAY LATER , BY CHANNEL 2020-2030 ($MILLION)
TABLE 30. LAMEA BUY NOW PAY LATER , BY APPLICATION 2020-2030 ($MILLION)
TABLE 31. LAMEA BUY NOW PAY LATER , BY END USER 2020-2030 ($MILLION)
TABLE 32. LAMEA BUY NOW PAY LATER , BY REGION, 2020-2030 ($MILLION)
TABLE 33. AFFIRM HOLDINGS, INC: COMPANY SNAPSHOT
TABLE 34. AFFIRM HOLDINGS, INC: OPERATING SEGMENTS
TABLE 35. AFTERPAY: COMPANY SNAPSHOT
TABLE 36. AFTERPAY: OPERATING SEGMENTS
TABLE 37. KLARNA BANK AB: COMPANY SNAPSHOT
TABLE 38. KLARNA BANK AB: OPERATING SEGMENTS
TABLE 39. LAYBUY GROUP HOLDINGS LIMITED: COMPANY SNAPSHOT
TABLE 40. LAYBUY GROUP HOLDINGS LIMITED: OPERATING SEGMENTS
TABLE 41. PAYPAL HOLDINGS, INC: COMPANY SNAPSHOT
TABLE 42. PAYPAL HOLDINGS, INC: OPERATING SEGMENTS
TABLE 43. PAYL8R: COMPANY SNAPSHOT
TABLE 44. PAYL8R: OPERATING SEGMENTS
TABLE 45. PERPAY: COMPANY SNAPSHOT
TABLE 46. PERPAY: OPERATING SEGMENTS
TABLE 47. QUADPAY: COMPANY SNAPSHOT
TABLE 48. QUADPAY: OPERATING SEGMENTS
TABLE 49. SEZZLE : COMPANY SNAPSHOT
TABLE 50. SEZZLE : OPERATING SEGMENTS
TABLE 51. SPLITIT: COMPANY SNAPSHOT
TABLE 52. SPLITIT: OPERATING SEGMENTSLIST OF FIGURES
FIGURE 1. GLOBAL BUY NOW PAY LATER MARKET SEGMENTATION
FIGURE 2. TOP INVESTMENT POCKET
FIGURE 3. TOP WINNING STRATEGIES (%)
FIGURE 4. BUY NOW PAY LATER MARKET FOR ONLINE, 2020-2030 ($MILLION)
FIGURE 5. BUY NOW PAY LATER MARKET FOR POS, 2020-2030 ($MILLION)
FIGURE 6. BUY NOW PAY LATER MARKET FOR RETAIL GOODS, 2020-2030 ($MILLION)
FIGURE 7. BUY NOW PAY LATER MARKET FOR MEDIA AND ENTERTAINMENT, 2020-2030 ($MILLION)
FIGURE 8. BUY NOW PAY LATER MARKET FOR HEALTHCARE AND WELLNESS, 2020-2030 ($MILLION)
FIGURE 9. BUY NOW PAY LATER MARKET FOR AUTOMOTIVE, 2020-2030 ($MILLION)
FIGURE 10. BUY NOW PAY LATER MARKET FOR HOME IMPROVEMENT, 2020-2030 ($MILLION)
FIGURE 11. BUY NOW PAY LATER MARKET FOR OTHERS, 2020-2030 ($MILLION)
FIGURE 12. BUY NOW PAY LATER MARKET FOR , 2020-2030 ($MILLION)
FIGURE 13. BUY NOW PAY LATER MARKET FOR GENERATION X, 2020-2030 ($MILLION)
FIGURE 14. BUY NOW PAY LATER MARKET FOR GENERATION Z MILLENNIALS, 2020-2030 ($MILLION)
FIGURE 15. BUY NOW PAY LATER MARKET FOR BABY BOOMERS, 2020-2030 ($MILLION)
FIGURE 16. GLOBAL BUY NOW PAY LATER, BY REGION, 2020 (%)
FIGURE 17. US BUY NOW PAY LATER MARKET, 2020-2030 ($MILLION)
FIGURE 18. CANADA BUY NOW PAY LATER MARKET, 2020-2030 ($MILLION)
FIGURE 19. UK BUY NOW PAY LATER MARKET, 2020-2030 ($MILLION)
FIGURE 20. GERMANY BUY NOW PAY LATER MARKET, 2020-2030 ($MILLION)
FIGURE 21. FRANCE BUY NOW PAY LATER MARKET, 2020-2030 ($MILLION)
FIGURE 22. ITALY BUY NOW PAY LATER MARKET, 2020-2030 ($MILLION)
FIGURE 23. REST OF EUROPE BUY NOW PAY LATER MARKET, 2020-2030 ($MILLION)
FIGURE 24. CHINA BUY NOW PAY LATER MARKET, 2020-2030 ($MILLION)
FIGURE 25. JAPAN BUY NOW PAY LATER MARKET, 2020-2030 ($MILLION)
FIGURE 26. INDIA BUY NOW PAY LATER MARKET, 2020-2030 ($MILLION)
FIGURE 27. AUSTRALIA BUY NOW PAY LATER MARKET, 2020-2030 ($MILLION)
FIGURE 28. SOUTH KOREA BUY NOW PAY LATER MARKET, 2020-2030 ($MILLION)
FIGURE 29. REST OF ASIA PACIFIC BUY NOW PAY LATER MARKET, 2020-2030 ($MILLION)
FIGURE 30. LATIN AMERICA BUY NOW PAY LATER MARKET, 2020-2030 ($MILLION)
FIGURE 31. MIDDLE EAST BUY NOW PAY LATER MARKET, 2020-2030 ($MILLION)
FIGURE 32. AFRICA BUY NOW PAY LATER MARKET, 2020-2030 ($MILLION)
Companies Mentioned
- Affirm Holdings Inc.
- Afterpay
- Klarna Bank AB
- Laybuy Group Holdings Limited
- PayPal Holdings Inc. Payl8r (Social Money Ltd)
- Perpay
- Quadpay
- Sezzle Splitit
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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