According to the publisher, the prepaid card market (value terms) in Nigeria increased at a CAGR of 14.9% during 2019-2023. Over the forecast period of 2024 to 2028, the market is expected to record a CAGR of 16.3%, increasing from US$9.20 billion in 2023 to reach US$20.16 billion by 2028.
This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Nigeria. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.
This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Nigeria. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.
- Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card and digital wallet industry.
- Digital wallet segments: Provides value, volume and average value per transaction across 5 key spend categories in digital wallet. This includes retail, travel, entertainment and gaming, restaurant, and recharge and bill payment.
- Open loop and closed loop prepaid cards: market estimates and forecasts to assess opportunities 12 open loop and closed loop prepaid market segments. Details four essential KPIs - number of cards in circulation, number of transactions, load value, and value of transactions.
- Virtual Prepaid Cards: Provides transaction value analysis across 12 key prepaid card catergories for Virtual Prepaid Cards.
- Detailed Market Share Analysis by Key Players in the Prepaid Card Market.
- Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level.
- Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.
Scope
This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Nigeria. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.Nigeria Prepaid Payment Instrument Market Size and Forecast
- Transaction Value Trend Analysis
- Transaction Volume Trend Analysis
- Average Value per Transaction
Nigeria Digital Wallet Market Size and Forecast
- Transaction Value Trend Analysis
- Transaction Volume Trend Analysis
- Average Value per Transaction
Nigeria Digital Wallet Market Size and Forecast by Key Segments
- Retail Shopping (Value, Volume, Avg. Value)
- Travel (Value, Volume, Avg. Value)
- Entertainment and Gaming (Value, Volume, Avg. Value)
- Restaurant (Value, Volume, Avg. Value)
- Recharge and Bill Payment (Value, Volume, Avg. Value)
Nigeria Digital Wallet Spend by Key Retail Categories
- Food and Grocery
- Health and Beauty Products
- Apparel and Foot Wear
- Books,Music and Video
- Consumer Electronics
- Pharmacy and Wellness
- Gas Stations
- Restaurants and Bars
- Toys, Kids and Baby Products
- Services
- Other Categories
Nigeria Prepaid Card Industry Market Attractiveness
- Load Value Trend Analysis
- Transaction Value Trend Analysis
- Transaction Volume Trend Analysis
- Average Value per Transaction
- Number of Cards
Market Share Analysis by Functional Attributes - Open Loop vs. Closed Loop
Nigeria Open Loop Prepaid Card Future Growth Dynamics
- Transaction Value Trend Analysis
- Transaction Volume Trend Analysis
- Average Value per Transaction
- Number of Cards
Nigeria Closed Loop Prepaid Card Future Growth Dynamics
- Transaction Value Trend Analysis
- Transaction Volume Trend Analysis
- Average Value per Transaction
- Number of Cards
Nigeria Prepaid Card Market Share by Key Players
- General Purpose Prepaid Cards
- Business and Administrative Expense Prepaid Cards
- Travel Forex Prepaid Cards
- Meal Prepaid Cards
Nigeria Prepaid Card Consumer Usage Trends
- By Age Group
- By Income Group
- By Gender
Nigeria Prepaid Card Spend by Key Retail Categories
- Food and Grocery
- Health and Beauty Products
- Apparel and Foot Wear
- Books,Music and Video
- Consumer Electronics
- Pharmacy and Wellness
- Gas Stations
- Restaurants and Bars
- Toys, Kids and Baby Products
- Services
- Other Categories
Nigeria General Purpose Prepaid Card Market Size and Forecast
Nigeria Gift Card Market Size and Forecast
Gift Card Market Size and Forecast by Functional Attribute
- By Open Loop Gift Card
- By Closed Loop Gift Card
Gift Card Market Size and Forecast by Consumer Segments
- By Retail Consumer Segment
- By Corporate Consumer Segment
Gift Card Market Share Analysis by Retail Categories
Gift Card Market Share Analysis by Gifting Occasion
Gift Card Market Share Analysis by Purchase Location
Nigeria Entertainment and Gaming Prepaid Card Market Size and Forecast
Nigeria Teen and Campus Prepaid Card Market Size and Forecast
Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
- By Open Loop Teen and Campus Prepaid Card
- By Closed Loop Teen and Campus Prepaid Card
Nigeria Business and Administrative Expense Prepaid Card Market Size and Forecast
Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments
- By Small Scale Business Segment
- By Mid-Tier Business Segment
- By Enterprise Business Segment
- By Government Segment
Nigeria Payroll Prepaid Card Market Size and Forecast
Payroll Prepaid Card Market Size and Forecast by Consumer Segments
- By Small Scale Business Segment
- By Mid-Tier Business Segment
- By Enterprise Business Segment
- By Government Segment
Nigeria Meal Prepaid Card Market Size and Forecast
Meal Prepaid Card Market Size and Forecast by Consumer Segments
- By Small Scale Business Segment
- By Mid-Tier Business Segment
- By Enterprise Business Segment
- By Government Segment
Nigeria Travel Forex Prepaid Card Market Size and Forecast
Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments
- By Retail
- By Small Scale Business Segment
- By Mid-Tier Business Segment
- By Enterprise Business Segment
- By Government Segment
Nigeria Transit and Tolls Prepaid Card Market Size and Forecast
Nigeria Healthcare and Wellness Prepaid Card Market Size and Forecast
Nigeria Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast
Nigeria Fuel Prepaid Cards Market Size and Forecast
Nigeria Utilities, and Other Prepaid Cards Market Size and Forecast
Nigeria Virtual Prepaid Card Industry Market Attractiveness
- Transaction Value Trend Analysis
- Transaction Volume Trend Analysis
- Average Value per Transaction
Nigeria Virtual Prepaid Card Market Size and Future Growth Dynamics by Key Categories
- General Purpose Prepaid Cards
- Gift Cards
- Entertainment and Gaming Prepaid Cards
- Teen and Campus Prepaid Cards
- Business and Administrative Expense Prepaid Cards
- Payroll Prepaid Cards
- Meal Prepaid Cards
- Travel Forex Prepaid Cards
- Transit and Trolls Prepaid Cards
- Social Security and Other Government Benefit Programs Prepaid Cards
- Fuel Prepaid Cards
- Utilities and Other Prepaid Cards
Reasons to buy
- In-depth understanding of prepaid card and digital wallet market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 75+ market segments and sub-segments of prepaid payment instrument,Prepaid Card, Digital Wallet and Virtual Prepaid Card in Nigeria.
- Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Transaction Value, Transaction Volume, and Average Value Per Transaction.
- Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid card and digital wallet strategy; assess market specific key trends, drivers and risks in the industry.
- Detailed analysis of market share by key players across key Prepaid Card Categories.
- Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards, virtual prepaid cards and digital wallets.
Table of Contents
1 About this Report
2 Prepaid Payment Instrument Market Size and Future Growth Dynamics by Key Performance Indicators
3 Digital Wallet Market Size and Future Growth Dynamics by Key Performance Indicators
4 Digital Wallet Market Size and Future Growth Dynamics by Key Segments
5 Nigeria Digital Wallet Retail Spend Dynamics
6 Nigeria Prepaid Card Industry Market Attractiveness
7 Nigeria Open Loop Prepaid Card Future Growth Dynamics, 2019 - 2028
8 Nigeria Closed Loop Prepaid Card Future Growth Dynamics, 2019 - 2028
9 Nigeria Prepaid Card Market Share by Key Players
10 Nigeria Prepaid Card Consumer Usage Trends
11 Nigeria Prepaid Card Retail Spend Dynamics
12 Nigeria General Purpose Prepaid Card Market Size and Forecast, 2019 - 2028
13 Nigeria Gift Card Market Size and Forecast, 2019 - 2028
15 Nigeria Teen and Campus Prepaid Card Market Size and Forecast, 2019 - 2028
16 Nigeria Business and Administrative Expense Prepaid Card Market Size and Forecast, 2019 - 2028
17 Nigeria Payroll Prepaid Card Market Size and Forecast, 2019 - 2028
18 Nigeria Meal Prepaid Card Market Size and Forecast, 2019 - 2028
19 Nigeria Travel Forex Prepaid Card Market Size and Forecast, 2019 - 2028
24 Nigeria Virtual Prepaid Card Industry Market Attractiveness
25 Nigeria Virtual Prepaid Card Market Size and Future Growth Dynamics by Key Categories
26 Further Reading
