**Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024** Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.
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Table of Contents
Acknowledgement
1. Introduction
Nutrition Science
2. Evidence-based Nutrition communication
3. Clinical application of whey proteins
4. Prospects of using of biologically active substances to prevent depression
5. Nutrition needs for lifestyle changes and managing disorders
Nutrition Marketing
6. Integrated Marketing Communications on Health Related Consumer Behaviours
7. Nutrition marketing on food labels
8. Innovative packaging as marketing tool in nutraceutical/nutritional products
9. Converting traditional knowledge to marketable products
10. Behavioural Nutrition
11. Branding and communication strategies in marketing nutritional products
12. Supply Chain; a competitive advantage
13. Marketing nutraceuticals and OTC products as FMCG products
14. The Pursuit of Natural Medicine A Current Perspective
Social Marketing & Responsibility
15. Effectiveness of social marketing interventions for health improvement
16. Social media as a new platform for nutritional and health messages
17. Supporting healthy eating behaviour through social marketing
Consumer Perception & Insight
18. Cross-cultural perspective on health and nutrition claims, country of origin
19. Consumer centric innovation
20. Personalized nutrition: evolving science, consumer insights and regulatory position
21. Consumer perception & in-sight:??Role of brand equity
Public Health Policy & Regulation
22. How nutrition marketing links to public policy
23. Tools to understand what improves the health and wellbeing of New Zealanders
24. Nutrition regulation and policy in India
25. Integration of planning and food policy for improved nutrition
Case Studies
26. "Chyavanprash" -an ancient remedy for Modern era
Holistic Health
27. Home & Traditional Remedies for Energy and Nutrition
28. Functional nutrition for healthy and active longevity
Authors
Dilip Ghosh Nutriconnect, Sydney, Australia; Food Nutrition Partners, New Zealand; Trigonella Labs Pty Ltd Australia; Australian ambassador of the Global Harmonization Initiative.. Dr. Ghosh is a director at Nutriconnect, Sydney, Australia; Coordinator, Regulatory & projects, SOHO-Flordis International, Australia; Honorary Ambassador , Global Harmonization Initiative (GHI).With more than 20 years of experience in both pharmaceutical and food-nutrition industries, he is one of the pioneer researchers in the evaluation of the health claims opportunities of potential functional food ingredients & complementary medicines through an evaluation of the current scientific evidence base and related claims, and provides commentary on gaps in science including potential requirements for research such as human studies.
Dr. Ghosh previously held positions in Organon (India) Ltd., a division of Organon International, BV and AKZO-NOBEL, The Netherlands; HortResearch, New Zealand; USDA-ARS, HNRCA at Tufts University, Boston; The Smart Foods Centre, University of Wollongong, Australia; and Neptune Bio-Innovations Pty Ltd, Sydney. Diana Bogueva Centre for Advanced Food Enginomics, University of Sydney, Open Universities Australia - Curtin and Global Harmonization Initiative., Australia. Diana is an interdisciplinary researcher with varied interests in food consumption issues related to the global consequences of human nutritional habits, especially global meat consumption, alternative proteins, novel food processing technologies including non-thermal, behavioural and attitudinal change, environmental sustainability and food harmonization. She has a PhD in Humanities specialised in Food Sustainability from Curtin University, Perth, Australia. Currently she is a Centre Manager of the Centre for Advanced Food Engineering at the University of Sydney and Research Fellow with Curtin University's Sustainability Policy (CUSP) Institute.
Diana's books have won three awards: the Australian National Best Book winner in 2019 and the World's Best Book award 2020 in the Vegetarian book category from the Gourmand Awards, who also recognized her co-edited book 'Environmental, Health and Business Opportunities in the New Meat Alternatives Market'. R. Smarta Chairman and MD, Interlink Marketing Consultancy Pvt. Ltd., India. Dr. R. B. Smarta is a pioneer in Management Consultancy in India and the Founder and Managing Director. In his management consulting career of last 3 decades, he has shaped many new concepts, ideas in India. He has been instrumental in first time launching World Health Sugar Control Atta, Sundrop Heart Oil, Vicks vapo-syrup, Depend, Wipro - Baby soft soap and powder. Dr. Smarta has also successfully created, developed revitalized 50 Pharmaceutical and personal care brands.
