Racing & Individual Sports in the US - Industry Market Research Report

Placing first: Lower inflationary pressures will renew sports viewership

The Racing and Individual Sports industry has given supporters plenty to cheer about over the past five years. Amid a vast increase in media exposure to meet demand from die-hard sports fans, the industry has continually grown in popularity alongside the Sports Franchises industry. Nonetheless, unlike sports franchises, which consist of popular teams in the National Football League, Major League Baseball, the National Basketball Association and the National Hockey League, the Racing and Individual Sports industry consists largely of owners and athletes whose athletic abilities are showcased in individual sporting events. This industry consists of professional and semiprofessional athletes that participate in live sporting events before a paying audience. Individual athletes, automobile racing teams, racetrack operators, referees and officiating crew, athletic trainers and owners of various automobile, equestrian and greyhound racing teams are included in the industry. Owners and sporting clubs may or may not operate their own stadiums to present their sporting events. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.