Colombia Pet Care Market Size, Share & Analysis, By Category (Dog Food, Cat Food, Other Pet Food, Cat Litter, Pet Healthcare, Pet Dietary Supplements and Others), By Pet Food Type (Dry Food, Wet Food, Pet Treats) Forecast and Opportunities, 2021-2025

Covid-19 Impact on Colombia:

Colombia witnessed the first case of Covid 19 on March 6, 2020 and to contain the spread of the virus, government imposed nationwide lockdown on March 16. According to the National Administrative Department of Statistics (DANE), the pandemic weighed on economic activity in Colombia and country’s GDP declined by around 6.8% in 2020 with commerce, construction and mining sectors seeing most declines, although primary sector later started to exhibit slower recovery. Country domestic demand started to grow in the second half of 2020 and in order to boost domestic growth and revive the economy, country announced expansion of social protection system to 3 million new households and provided additional cash supports to almost 4.5 million beneficiaries. The impact of pandemic was felt across the industries however, FMCG and pet care market showed strength and recorded positive growth.

Pet Care Records Positive Growth:

According to the publisher's latest Colombia Pet Care Market report, country’s pet care continued to perform strongly in Covid 19 pandemic hit 2020. The growth can be attributed to an increase in country’s pet population and continuance of pet humanization. Pet owners exhibited increased willingness to trade up to higher quality and more expensive premium pet care products; especially health oriented pet food products. In terms of segment wise performance, dog treats outperformed dry and wet dog food and recorded year on year (YoY) growth of over 5% in 2020.

Traditionally, pet owners in Colombia fed table scraps to their dogs and cats and purchased industrially produced pet food only to mix with homemade food. However, over the years growing number of pet owners have switched to branded pet food as they are seeing pets as family members and spending more on quality pet food that can improve health and general well-being of the pets. The country’s strong dog population of over 5 million and pet humanization coupled with continuance of premiumization in pet food will take pet care industry to USD 750 million by 2025.

New Product Launches:

Around 10 new products were introduced in Colombia dog and cat food category in year 2020-21 with dog food dominating with 60% of these launches. For instance, in year 2021, Apetit Mascotas launched a dog biscuit under the brand name of Apetit positioned as healthy biscuits made with natural ingredients. The new launch is aimed at dog owners who are keen to feeding premium products to their dogs.

Competitive Landscape:

Colombia pet food market is dominated by Nestle Purina and Contegral SA, with the latter cannibalizing market share from other players. Both companies together accounted for value share of around XX% in 2020. These two benefit from their strong product portfolio and long presence in the country. Other companies like Mars Andean, Solla SA, Italcol de Occidente, Gabrica SA and Alimentos Polar de Colombia are also important players in Colombia pet food market.

E-retailers Register Strong Growth:

Colombia was under lockdowns from 16th March 2020 to 1 September 2020 and this helped e-retailers to record healthy growth as pet owners switched to web based retailers to purchase their pet food and other pet supplies. Covid-19 induced fear kept number of consumers away from large modern retailers like hypermarkets and supermarkets and instead chose local pet shops, thus leading to improved value sales in pet shops as well as in e-retailers. Also, as per the publisher's internal survey conducted in the country, over 47% of e-shoppers said that they would continue buying their pet food from e-retailers in the post pandemic period as well.

Colombia Pet Care Market report elaborates the following aspects of pet care market.

• Global Pet Care Market Outlook
• Company market share
• Colombia Pet Care Market size & share by value & volume
• Company market share
• Market size & share by value & volume
• Market Segmentation Analysis- By Category (Dog Food, Cat Food, Cat Litter, Other Pet Food, Pet Healthcare, Pet Dietary Supplements & Other Pet Products)
• Market Segmentation Analysis- By Segment (Dry dog food, wet dog food, dog treats, dry cat Food, wet cat food, cat treats)
• Colombia Pet Care Market Dynamics (Drivers & Challenges)
• Colombia Pet Care Market Trends & Developments
• Colombia Pet Care Competitive Landscape

Why You Should Buy This Report?

• To help pet food and other pet products companies in making an informed decision through in-depth knowledge of the market size in value & volume terms, market share, distribution channel share, market drivers, challenges and on-going industry trends
• To obtain competitive advantage over rivals and to add weight to presentations and marketing material

Research Methodology

The publisher triangulates market sizes from multiple secondary sources and primary trade interviews to present the 360 degree view of the industry. Primary research includes 20-30 minutes telephonic discussion with industry leaders in leading pet food companies such as Mars, Nestle Purina, Total Alimentos, Royal Canin etc. and other pet products companies, investors and industry analysts while secondary research focuses on intensive and extensive search of relevant publications i.e. company annual reports, industry magazines, pet association press releases, public and private institutions’ industry studies, and other proprietary databases.