The global laundry sanitizer market size is expected to reach USD 44.5 million by 2028, based on a new report by the publisher The market is expected to expand at a CAGR of 2.7% from 2021 to 2028. The growing preference for laundry care products, coupled with the rise in infectious diseases, is accelerating the growth of the market. Several key players in the market are launching laundry sanitizers in different fragrances and qualities, thereby increasing the market demand.
As per Baxter, a healthcare company, players in the detergent market are marketing laundry products with sanitizing and cleaning properties during the COVID-19 pandemic. Moreover, as per Novozymes, close to 41% of customers are looking for sustainable laundry products and are educating themselves on the types of cleaning products present in the market. This, in turn, has increased the demand for natural products.
According to Henkel Corporation, since the start of the pandemic, there has been a rise in washing clothes and an increase in the number of washing cycles owing to the fear of germs and bacteria. This trend will further help the market to grow in the upcoming years.
The rise in residential construction, coupled with the increasing household expenditure, has increased the demand for laundry cleaning products. In addition, as per Alpha Aromatics, consumers are engaged with scented products owing to which several commercial companies are producing products in several fragrances. For instance, brands like Dettol, Lysol, and Savlon are providing laundry sanitizers in scents, like crisp linen and spring blossom.
As per Baxter, a healthcare company, players in the detergent market are marketing laundry products with sanitizing and cleaning properties during the COVID-19 pandemic. Moreover, as per Novozymes, close to 41% of customers are looking for sustainable laundry products and are educating themselves on the types of cleaning products present in the market. This, in turn, has increased the demand for natural products.
According to Henkel Corporation, since the start of the pandemic, there has been a rise in washing clothes and an increase in the number of washing cycles owing to the fear of germs and bacteria. This trend will further help the market to grow in the upcoming years.
The rise in residential construction, coupled with the increasing household expenditure, has increased the demand for laundry cleaning products. In addition, as per Alpha Aromatics, consumers are engaged with scented products owing to which several commercial companies are producing products in several fragrances. For instance, brands like Dettol, Lysol, and Savlon are providing laundry sanitizers in scents, like crisp linen and spring blossom.
Laundry Sanitizer Market Report Highlights
- Based on type, the plain segment held the largest share in 2020 owing to the rising demand for sustainable laundry products
- In 2020, Asia Pacific held the largest share owing to a rise in disposable income and increasing demand for innovative fragrances. The region is also anticipated to witness the fastest growth from 2021 to 2028. The presence of key players like ITC Ltd. and Dabur India Ltd. in the region is driving the APAC market
- The market is characterized by the presence of several players. In 2019, Tide launched an anti-bacterial spray, which can be used on fabrics
- Companies in the industry are encouraged by the consumers who are looking out for cleaning products and laundry sanitizers owing to the advent of the pandemic. Several companies have launched laundry sanitizers during the pandemic. In 2020, Dettol launched a program to help businesses create hygiene awareness regarding sanitizing solutions
Table of Contents
Chapter 1 Methodology & Scope1.1 Market Segmentation & Scope
1.2 Market Definition
1.3 Information Procurement
1.3.1 Purchased Database
1.3.2 Internal database
1.3.3 Secondary Sources and Third-Party Perspectives
1.3.4 Primary Research
1.4 Information Analysis
1.4.1 Data Analysis Models
1.4.2 Market Formulation & Data Visualization
1.5 Data Validation & Publishing
Chapter 2 Executive Summary
2.1 Market Outlook
2.2 Type Outlook
2.4 Regional Outlook
Chapter 3 Market Variables, Trends & Scope
3.1 Market Introduction
3.2 Impact of COVID-19 on Laundry sanitizer Market
3.3 Industry Value Chain Analysis
3.4 Market Dynamics
3.4.1 Driver Impact Analysis
3.4.1.1 Growing awareness towards personal hygiene
3.4.1.2 Rising prevalence of infectious diseases
3.4.2 Restraint Impact Analysis
3.4.2.1 Health risks associated with laundry sanitizers
3.4.3 Industry Challenges
3.4.4 Industry Opportunities
3.5 Business Environment Analysis
3.5.1 Industry Analysis: Porter’s Five Forces
3.6 Roadmap of Laundry sanitizer market
3.7 Market Entry Strategies
3.8 Penetration & Growth Prospect Mapping
Chapter 4 Consumer Behavior Analysis
4.1 Consumer Trends & Preferences
4.2 Factors Affecting Buying Decision
4.3 Consumer Product Adoption
4.4 Observations & Recommendations
Chapter 5 Laundry sanitizer Market: Type Analysis and Estimates
5.1 Type Analysis & Market Share, 2020 & 2028
5.2 Scented
5.2.1 Scented Market Estimates and Forecast, 2016 - 2028 (USD Million)
5.3 Plain
5.3.1 Plain Market Estimates and Forecast, 2016 - 2028 (USD Million)
Chapter 6 Laundry sanitizer Market: Regional Estimates & Trend Analysis
6.1 Regional Movement Analysis & Market Share, 2020 & 2028
6.2 North America
6.2.1 North America Laundry Sanitizer Market Estimates and Forecast, 2016 - 2028 (USD Million)
6.2.2 North America Laundry Sanitizer Market Estimates and Forecast, by Type, 2016 - 2028 (USD Million)
6.2.4 U.S.
6.2.4.1 U.S. Laundry Sanitizer Market Estimates and Forecast, 2016 - 2028 (USD Million)
6.2.4.2 U.S. Laundry Sanitizer Market Estimates and Forecast, by Type, 2016 - 2028 (USD Million)
6.3 Europe
6.3.1 Europe Laundry Sanitizer Market Estimates and Forecast, 2016 - 2028 (USD Million)
6.3.2 Europe Laundry Sanitizer Market Estimates and Forecast, by Type, 2016 - 2028 (USD Million)
6.3.4 U.K.
6.3.4.1 U.K. Laundry Sanitizer Market Estimates and Forecast, 2016 - 2028 (USD Million)
6.3.4.2 U.K. Laundry Sanitizer Market Estimates and Forecast, by Type, 2016 - 2028 (USD Million)
6.3.5 Germany
6.3.5.1 Germany Laundry Sanitizer Market Estimates and Forecast, 2016 - 2028 (USD Million)
6.3.5.2 Germany Laundry Sanitizer Market Estimates and Forecast, by Type, 2016 - 2028 (USD Million)
6.4 Asia Pacific
6.4.1 Asia Pacific Laundry Sanitizer Market Estimates and Forecast, 2016 - 2028 (USD Million)
6.4.2 Asia Pacific Laundry Sanitizer Market Estimates and Forecast, by Type, 2016 - 2028 (USD Million)
6.4.4 China
6.4.4.1China Laundry Sanitizer Market Estimates and Forecast, 2016 - 2028 (USD Million)
6.4.4.2 China Laundry Sanitizer Market Estimates and Forecast, by Type, 2016 - 2028 (USD Million)
6.4.5 India
6.4.5.1 India Laundry Sanitizer Market Estimates and Forecast, 2016 - 2028 (USD Million)
6.4.5.2 India Laundry Sanitizer Market Estimates and Forecast, by Type, 2016 - 2028 (USD Million)
6.5 Central and South America
6.5.1 Central and South America Laundry Sanitizer Market Estimates and Forecast, 2016 - 2028 (USD Million)
6.5.2 Central and South America Laundry Sanitizer Market Estimates and Forecast, by Type, 2016 - 2028 (USD Million)
6.5.4 Brazil
6.5.4.1 Brazil Laundry Sanitizer Market Estimates and Forecast, 2016 - 2028 (USD Million)
6.5.4.2 Brazil Laundry Sanitizer Market Estimates and Forecast, by Type, 2016 - 2028 (USD Million)
6.6 Middle East & Africa
6.6.1 Middle East & Africa Laundry Sanitizer Market Estimates and Forecast, 2016 - 2028 (USD Million)
6.6.2 Middle East & Africa Laundry Sanitizer Market Estimates and Forecast, by Type, 2016 - 2028 (USD Million)
6.6.3 South Africa
6.6.3.1 South Africa Laundry Sanitizer Market Estimates and Forecast, 2016 - 2028 (USD Million)
6.6.3.2 South Africa Laundry Sanitizer Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
Chapter 7 Competitive & Vendor Landscape
7.1 Key Global Players, Recent Developments, &their Impact on the Industry
7.2 Key Company Categorization
7.3 Vendor Landscape
7.3.1 Key company market position analysis, 2020
Chapter 8 Company Profiles
8.1 Reckitt Benckiser Group Plc
8.1.1 Company Overview
8.1.2 Financial performance
8.1.3 Product Benchmarking
8.1.4 Strategic Initiatives
8.2 Unilever
8.2.1 Company Overview
8.2.2 Financial performance
8.2.3 Product Benchmarking
8.2.4 Strategic Initiatives
8.3 Procter & Gamble
8.3.1 Company Overview
8.3.2 Financial Performance
8.3.3 Product Benchmarking
8.3.4 Strategic Initiatives
8.4 Church & Dwight Co. Inc.
8.4.1 Company Overview
8.4.2 Financial Performance
8.4.3 Product Benchmarking
8.4.4 Strategic Initiatives
8.5 ITC Ltd.
8.5.1 Company Overview
8.5.2 Financial Performance
8.5.3 Product benchmarking
8.6 Micro Balance Health Products
8.6.1 Company Overview
8.6.2 Financial Performance
8.6.3 Product benchmarking
8.7 The Clorox Company
8.7.1 Company Overview
8.7.2 Financial Performance
8.7.3 Product Benchmarking
8.8 Dabur India Ltd.
8.8.1 Company Overview
8.8.2 Financial Performance
8.8.3 Product Benchmarking
8.8.4 Strategic Initiatives
8.9 Cosmo Films Ltd.
8.9.1 Company Overview
8.9.2 Product Benchmarking
8.10 Spectrum Brands Inc.
8.10.1 Company Overview
8.10.2 Financial Performance
8.10.3 Product BenchmarkingList of Tables
Table 1 Global laundry sanitizer market - Driving factor market analysis
Table 2 Global laundry sanitizer market - Restraint factor market analysis
Table 3 Scented market estimates and forecast, 2016 - 2028 (USD Million)
Table 4 Plain market estimates and forecast, 2016 - 2028 (USD Million)
Table 6 North America laundry sanitizer market estimates and forecast, 2016 - 2028 (USD Million)
Table 7 North America laundry sanitizer market estimates and forecast, by type, 2016 - 2028 (USD Million)
Table 8 U.S. laundry sanitizer market estimates and forecast, 2016 - 2028 (USD Million)
Table 9 U.S. laundry sanitizer market estimates and forecast, by type, 2016 - 2028 (USD Million
Table 10 Europe laundry sanitizer market estimates and forecast, 2016 - 2028 (USD Million)
Table 11 Europe laundry sanitizer market estimates and forecast, by type, 2016 - 2028 (USD Million)
Table 12 U.K. laundry sanitizer market estimates and forecast, 2016 - 2028 (USD Million)
Table 13 U.K. laundry sanitizer market estimates and forecast, by type, 2016 - 2028 (USD Million)
Table 14 Germany laundry sanitizer market estimates and forecast, 2016 - 2028 (USD Million)
Table 15 Germany laundry sanitizer market estimates and forecast, by type, 2016 - 2028 (USD Million)
Table 16 Asia Pacific laundry sanitizer market estimates and forecast, 2016-2028 (USD Million)
Table 17 Asia Pacific laundry sanitizer market estimates and forecast, by type, 2016-2028 (USD Million)
Table 18 China laundry sanitizer market estimates and forecasts, 2016 - 2028 (USD Million)
Table 19 China laundry sanitizer market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 20 India laundry sanitizer market estimates and forecast, 2016-2028 (USD Millions)
Table 21 India laundry sanitizer market estimates and forecast, by type 2016-2028 (USD Million)
Table 22 Central and South America laundry sanitizer market estimates and forecast, 2016 - 2028 (USD Million)
Table 23 Central and South America laundry sanitizer market estimates and forecast, by type, 2016 - 2028 (USD Million)
Table 24 Brazil laundry sanitizer market estimates and forecast, 2016 - 2028 (USD Million)
Table 25 Brazil laundry sanitizer market estimates and forecast, by type, 2016 - 2028 (USD Million)
Table 26 Middle East & Africa laundry sanitizer market estimates and forecast, 2016 - 2028 (USD Million)
Table 27 Middle East & Africa laundry sanitizer market estimates and forecast, by type, 2016 - 2028 (USD Million)
Table 28 South Africa laundry sanitizer market estimates and forecast, 2016 - 2028 (USD Million
Table 29 South Africa laundry sanitizer market estimates and forecast, by type, 2016 - 2028 (USD Million)
Table 30 Company categorization
List of Figures
Figure. 1 Laundry Sanitizer Market segmentation
Figure. 2 Information procurement
Figure. 3 Primary research pattern
Figure. 4 Primary research approaches
Figure. 5 Primary research process
Figure. 6 Global Laundry sanitizer market - Product penetration & growth prospect mapping
Figure. 7 Global Laundry sanitizer market - Value chain analysis
Figure. 8 Global Laundry sanitizer market - Profit margin analysis
Figure. 9 Laundry sanitizer market: Porter’s Five Forces Analysis
Figure. 10 Roadmap of global laundry sanitizer Market
Figure. 11 Laundry sanitizer market: Type share (%) analysis, 2020 & 2028
Figure. 12 Laundry sanitizer market: Regional share (%) analysis, 2020 & 2028
Figure. 13 Laundry sanitizer market: Estimated company market position analysis, 2020
Companies Mentioned
- Reckitt Benckiser Group Plc
- Unilever
- Procter & Gamble
- Church & Dwight Co. Inc.
- ITC Ltd.
- Micro Balance Health Products
- The Clorox Company
- Dabur India Ltd.
- Cosmo Films Ltd.
- Spectrum Brands Inc.
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 80 |
| Published | September 2021 |
| Forecast Period | 2020 - 2028 |
| Estimated Market Value ( USD | $ 34.1 Million |
| Forecasted Market Value ( USD | $ 44.5 Million |
| Compound Annual Growth Rate | 2.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
