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IoT Start-Up Tracker: Smart Home

  • Report

  • 65 Pages
  • September 2021
  • Region: Global
  • Frost & Sullivan
  • ID: 5451131

In a Fast-expanding Landscape, Firms Find Growth Leveraging Data

The IoT is connecting functions in the home, adding intelligence in a drive towards the ideal Smart Home. Smart Home devices and services are not simply connecting but adding intelligence, leveraging automation and optimization to achieve greater efficiency and personalization, and overall they seek to create a seamless and frictionless experience for users.

The Landscape of Smart Home products is seeing significant startup activity in some segments: Safety & Security, Home Utilities, Automation & Interface, and Health & Wellness. This study surveys the ecosystem and considers the factors impacting growth, with a focus on startups. Innovation is cropping up around the edges, as new market entrants create new devices and services in parallel with complementary smart home devices and user interfaces. Hardware will increasingly become a hook for service providers and interested stakeholders to access users and collect data. Consumers may not truly own, or be able to use the device, or access the full feature set, without a subscription.

A single device or application may become the automaton hub and primary interface for interacting with all devices in the smart home. Broad interoperability may evolve, from either consolidation or cooperation. Certain dependencies or functions (e.g., energy or water management) may unify around common standards first. Startups are seeing success partnering with larger interested stakeholders (i.e., utilities, insurance carriers) to leverage data generated by devices in the home to drive efficiency, create new offerings, and gain insights.


Table of Contents

1. Strategic Imperatives
  • Why Is It Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • The Impact of the Top Three Strategic Imperatives on the Smart Home Industry
  • Growth Opportunities Fuel the Growth Pipeline Engine™


2. Market Definition and Methodology
  • Definition of the Internet of Things (IoT)
  • Total IoT Device Forecast Globally
  • Scope of the Study
  • Scope and Definition of IoT Start-Up Tracker - Smart Home
  • Research Process and Methodology
  • IoT in Smart Homes - Key Topics Covered in this Study


3. Market Segments and Key Competitors
  • Growth Segments and Definitions in the Smart Home
  • Key Competitors (Start-Ups) by Segment
  • Key Active Start-Ups, By Region


4. Growth Environment
  • Main Trends in Smart Home Market
  • Consumer Willingness to Spend in Smart Home Products
  • Smart Home Market Revenue Forecast
  • Smart Home Market Revenue Forecast by Segment
  • Smart Home Device Ownership in Developed Countries
  • Main Enablers of the Smart Home
  • The Promises of Smart Home Living - A Push to Frictionless Convenience
  • Growth Areas and Start-Ups
  • Factors Propelling Smart Home Growth
  • Growth Restraints
  • Cybersecurity - Ubiquitous and Rising Risks for Consumers and Service Providers
  • Who Owns the Smart Home?
  • European Regulators Hint at Future Action
  • A Prospect for Interoperability
  • Trends Toward Consolidation
  • Perhaps the Smart Home Portends a More Distributed, Rather than Consolidated, Future
  • Critical Success Factors for Growth


5. Company Profiles
  • Scoring Methodology for Competitive Profiles
  • Innovation Target for Competitive Profiles
  • Josh.ai - Company Profile
  • Josh.ai - Analyst Viewpoint
  • Flume - Company Profile
  • Flume - Analyst Viewpoint
  • SPAN.io - Company Profile
  • SPAN.io - Analyst Viewpoint
  • Notion, A Comcast Company - Company Profile
  • Notion - Analyst Viewpoint


6. Growth Opportunity
  • Top 4 Growth Opportunities in Smart Home Market
  • Growth Opportunity 1 - Software Integration Enables Stacking Value Propositions
  • Growth Opportunity 2 - Affordable Hardware and Hardware-as-a-Service To Drive Adoption
  • Growth Opportunity 3 - Effortless User Experience
  • Growth Opportunity 4 - Wider Breadth of Connectivity Options and Interoperability
  • List of Exhibits

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Flume 
  • Josh.ai 
  • Notion, A Comcast Company 
  • SPAN.io