While smartphone demand growth is waning worldwide, the Indian mobile phone market remains underpenetrated and is growing, offering substantial opportunities for every mobile value chain participant. In this report, mobile phones include smartphones and feature phones, with the latter further divided into two categories: simple and smart feature phones. Smartphones have registered fast acceptance in the market, but feature phones still account for half of the total volume sold in the Indian market.
The report finds that new entrants’ main focus area is affordable smart feature phones. These phones have lower prices than smartphones yet offer many smartphone functionalities, increasing their attractiveness among budget-conscious consumers. However, increased consumer preference for smart devices and narrowing price differences drive consistent growth in the smartphone market. Internet penetration is a major factor that boosts smartphone business in rural areas, accounting for 70% of the market share in India.
5G is one of the key disruptive technologies in India’s mobile phone market. Although the country does not have any commercial network, mobile phone providers in India launched about 20 5G-enabled devices in 2020. Almost every alternate phone to be launched in 2021 will be 5G compatible. India is trying to future-proof the 5G segment. By the time trials start, the market will already have several 5G phones, which did not happen in the past for other wireless service generations.
The industry report on mobile phones in India offers up-to-date data on the actual market situation by phone type, region, and sales channel. The research includes market data from 2015 to 2025, providing a future outlook for the mobile phone market in India. This makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other stakeholders looking for key industry data in readily accessible and clearly presented tables and graphs.
Table of Contents
1. Strategic Imperatives
- Why Is It Increasingly Difficult to Grow?
- The Strategic Imperative 8™
- The Impact of the Top Three Strategic Imperatives on the Indian Mobile Phone Market
- Growth Opportunities Fuel the Growth Pipeline Engine™
2. Growth Environment
- Findings
3. Growth Opportunity Analysis
- Scope of Analysis
- Segmentation by Type
- Segmentation by Sales Channel
- Segmentation by Region
- Key Competitors
- Distribution Channels
- Key Growth Metrics
- Growth Drivers
- Growth Driver Analysis
- Growth Restraints
- Growth Restraint Analysis
- Forecast Assumptions
- Revenue and Volume Forecast
- Revenue and Volume Forecast Analysis
- Revenue Forecast by Phone Type
- Volume Forecast by Phone Type
- Revenue and Volume Forecast Analysis by Phone Type - Smartphone
- Revenue and Volume Forecast Analysis by Phone Type - Feature Phone
- Revenue Forecast by Sales Channel
- Volume Forecast by Sales Channel
- Revenue and Volume Forecast Analysis by Sales Channel
- Revenue Forecast by Region
- Volume Forecast by Region
- Revenue and Volume Forecast Analysis by Region
- Pricing Trends Discussion
- Competitive Environment
- Volume Share - Smartphone
- Volume Share Analysis - Smartphone
- Volume Share - Feature Phone
- Volume Share Analysis - Feature Phone
- SWOT Analysis of Top Competitors
4. Growth Opportunity Analysis - Feature Phones
- Key Growth Metrics
- Revenue Forecast
- Volume Forecast
- Revenue and Volume Forecast Analysis
- Revenue Forecast by Sales Channel
- Volume Forecast by Sales Channel
- Revenue and Volume Forecast Analysis by Sales Channel
- Revenue Forecast by Region
- Volume Forecast by Region
- Revenue and Volume Forecast Analysis by Region
5. Growth Opportunity Analysis - Smartphones
- Key Growth Metrics
- Revenue Forecast
- Volume Forecast
- Revenue and Volume Forecast Analysis
- Revenue Forecast by Sales Channel
- Volume Forecast by Sales Channel
- Revenue and Volume Forecast Analysis by Sales Channel
- Revenue Forecast by Region
- Volume Forecast by Region
- Revenue and Volume Forecast Analysis by Region
6. Mega Trends
- Mega Trends Impact
- Mega Trends Impact Analysis
7. Growth Opportunity Universe
- Growth Opportunity 1 - Higher Demand for Phones with Advanced Features
- Growth Opportunity 2 - Rising Downloads of Shopping, Entertainment, and Lifestyle Applications
- Growth Opportunity 3 - Contract Manufacturing for OEMs with Manufacturing Setups
- Growth Opportunity 4 - Growing Market Penetration of Smartphones for Large, Addressable Indian Rural and Urban Markets
- Growth Opportunity 5 - Strong Export Market Emphasis to Establish a Global Footprint
- Strategic Imperatives for Success and Growth
8. Next Steps
9. Appendix
- Companies in the Indian Mobile Phone Market
- List of Exhibits
