Durable Waterborne and Polyurethane Coating Technologies Represent Future Growth Potential
This study presents an assessment of the current status and prospects for the KSA paints and coatings market. It analyzes the volume shipment and revenue generated from paints and coatings from 2017 to 2025; revenues are recorded at the manufacturer level.
Decorative paints include interior and exterior architectural coatings used in the residential and commercial segments, such as residential buildings, commercial complexes, warehouses, public spaces, hospitals, sports complexes, and educational establishments, but do not include wood and floor coatings. The paints are analyzed based on the type of formulation technology used (waterborne and solvent-borne), sales channel used (retail and projects), and area of application (interior and exterior).
Protective coatings include metallic and nonmetallic anti-corrosion coatings used in industrial applications, such as oil and gas (O&G), water treatment, power generation, infrastructure, and general industrial maintenance. This study excludes floor coatings and fire protection/intumescent coatings used in the decorative paint segment. The coatings are analyzed based on the type of chemistry used (epoxy, alkyd, polyurethane, polyester, and others) and the area of application (oil and gas, power generation, water treatment, infrastructure, and others).
KSA is one of the largest paints and coatings markets in the Middle East and the largest market in the Gulf Cooperation Council (GCC). The country’s huge population makes it the largest decorative paints market in the GCC while its large oil and gas industry make it the largest protective coatings market in the region. Overall, the KSA’s oil and gas industry plays a key role in determining the market growth.
The market is highly competitive among global manufacturers and domestic producers. By establishing long-term relationships with project consultants, contractors, applicators, and other customers, manufacturers strive to provide customized products. Moreover, customers increasingly prefer paints and coatings with lower levels of volatile organic compounds (VOCs), such as high solids, solvent-borne coatings in the protective segment and waterborne coatings in the decorative segment. In addition, domestic decorative paint manufacturers are considering providing combined packages to customers that include paint application while domestic protective coating manufacturers are looking to gain more product certifications to find approval by customers in the oil and gas sector.
Key Issues Addressed
- What life cycle stage is the market in, and how is it expected to grow during the forecast period?
- What are the growth trends in the decorative paints and protective coatings segments?
- How popular are solvent- and water-borne technologies in the decorative paints space?
- Which are the prominent sales channels in the decorative paints segment?
- Which are the most used paint chemistries in the protective coatings segment?
- What are the key application segments for protective coatings?
- What is the competitive scenario for the decorative paints and protective coatings segments in KSA?
- What are the top growth opportunities for players in this market?
